Plasmidsaurus Inc.
Senior Manager, Customer Marketing / San Francisco
Plasmidsaurus Inc., San Francisco, California, United States, 94199
Senior Manager, Community & Customer Marketing
About Plasmidsaurus:Plasmidsaurus aims to accelerate new cures and promote a healthier planet by unlocking new productivity levels in scientists using DNA tools to bring their ideas to life. The company’s DNA sequencing services are used daily by thousands of innovators, including Nobel Prize winners, dynamic biotech startups, pharmaceutical companies, research labs, and DIY biohackers, and have been cited in more than 800 publications to date. Plasmidsaurus’s global network of labs operates day and night to enable world-changing discoveries. For more, visit: Plasmidsaurus.Role OverviewThe dynamic and results-driven Senior Manager of Customer Marketing role is crucial in developing and executing high-level customer marketing strategies focused on customer retention, expansion, and loyalty. It is a growth opportunity for someone to come, make an impact, earn more responsibility, and build a team over time.There are three key pillars to this job:Initiatives for engagement, up-sell, cross-sell, and churn reduction of our current customer baseBuilding and managing a thriving online and offline communityLeading and managing webinar programs for research scientistsResponsibilitiesInitiatives for engagement, up-sell, cross-sell, and churn reduction of our current customer baseDevelop and execute multi-channel campaigns to drive customer engagement and loyalty and reduce churn.Leverage customer data and segmentation to create personalized lifecycle journeys that enhance customer satisfaction and promote up-sell and cross-sell opportunities.Implement advanced audience segmentation techniques to target specific customer cohorts, delivering highly relevant and personalized content across email, social, and digital channels.Continuously measure, analyze, and optimize campaign performance to ensure alignment with business goals, working closely with marketing, sales, and product teams.Develop online and offline community engagement strategies that drive new customer acquisition and deepen relationships with existing customers.Organizing events, managing forums, and creating spaces for knowledge-sharing and collaboration can foster a sense of belonging within the community.Partner with cross-functional teams to ensure community initiatives align with broader business objectives and contribute to customer growth.Design and execute a comprehensive webinar strategy focused on engaging research scientists to drive customer acquisition and retention.Collaborate with internal and external stakeholders to curate content that resonates with the scientific community and highlights the company’s innovative biotech platform.Track and analyze webinar success metrics to continuously refine the program and maximize its impact on building long-term customer loyalty.Qualifications5 to 7 years of experience in digital marketing, customer lifecycle management, or a related role, preferably in the biotech, healthcare, or SaaS industries.Bachelor’s degree in Marketing, Business, Biology, or a related field; an advanced degree is a plus.Proven track record of developing and executing successful digital campaigns focused on engagement, up-sell, cross-sell, and churn reduction.Strong experience with customer segmentation, data analysis, and using insights to drive personalized marketing efforts.Demonstrated ability to build and manage online and offline communities that foster customer engagement and growth.Experience designing and executing webinar programs or virtual events, focusing on customer acquisition and retention.Excellent communication and collaboration skills, with the ability to work cross-functionally with marketing, sales, product, and other teams to align on business goals.Strong analytical mindset with the ability to track, measure, and optimize marketing performance based on data-driven insights.Familiarity with healthcare or biotech industries is preferred.This is a hybrid role based in San Francisco. Remote candidates will not be considered.Benefits:Employee Stock OptionsHealth, Dental, and Vision Insurance401(k) with MatchingPlus: Life Insurance, Mental Health Coverage, Health Advocate, and Gym MembershipWhy Plasmidsaurus?At Plasmidsaurus, you’ll be part of a team that’s driving scientific breakthroughs and making a real impact on global health. We value diversity and are committed to creating an inclusive work environment. If you’re passionate about customer marketing and eager to grow with a dynamic company, we encourage you to apply.
#J-18808-Ljbffr
About Plasmidsaurus:Plasmidsaurus aims to accelerate new cures and promote a healthier planet by unlocking new productivity levels in scientists using DNA tools to bring their ideas to life. The company’s DNA sequencing services are used daily by thousands of innovators, including Nobel Prize winners, dynamic biotech startups, pharmaceutical companies, research labs, and DIY biohackers, and have been cited in more than 800 publications to date. Plasmidsaurus’s global network of labs operates day and night to enable world-changing discoveries. For more, visit: Plasmidsaurus.Role OverviewThe dynamic and results-driven Senior Manager of Customer Marketing role is crucial in developing and executing high-level customer marketing strategies focused on customer retention, expansion, and loyalty. It is a growth opportunity for someone to come, make an impact, earn more responsibility, and build a team over time.There are three key pillars to this job:Initiatives for engagement, up-sell, cross-sell, and churn reduction of our current customer baseBuilding and managing a thriving online and offline communityLeading and managing webinar programs for research scientistsResponsibilitiesInitiatives for engagement, up-sell, cross-sell, and churn reduction of our current customer baseDevelop and execute multi-channel campaigns to drive customer engagement and loyalty and reduce churn.Leverage customer data and segmentation to create personalized lifecycle journeys that enhance customer satisfaction and promote up-sell and cross-sell opportunities.Implement advanced audience segmentation techniques to target specific customer cohorts, delivering highly relevant and personalized content across email, social, and digital channels.Continuously measure, analyze, and optimize campaign performance to ensure alignment with business goals, working closely with marketing, sales, and product teams.Develop online and offline community engagement strategies that drive new customer acquisition and deepen relationships with existing customers.Organizing events, managing forums, and creating spaces for knowledge-sharing and collaboration can foster a sense of belonging within the community.Partner with cross-functional teams to ensure community initiatives align with broader business objectives and contribute to customer growth.Design and execute a comprehensive webinar strategy focused on engaging research scientists to drive customer acquisition and retention.Collaborate with internal and external stakeholders to curate content that resonates with the scientific community and highlights the company’s innovative biotech platform.Track and analyze webinar success metrics to continuously refine the program and maximize its impact on building long-term customer loyalty.Qualifications5 to 7 years of experience in digital marketing, customer lifecycle management, or a related role, preferably in the biotech, healthcare, or SaaS industries.Bachelor’s degree in Marketing, Business, Biology, or a related field; an advanced degree is a plus.Proven track record of developing and executing successful digital campaigns focused on engagement, up-sell, cross-sell, and churn reduction.Strong experience with customer segmentation, data analysis, and using insights to drive personalized marketing efforts.Demonstrated ability to build and manage online and offline communities that foster customer engagement and growth.Experience designing and executing webinar programs or virtual events, focusing on customer acquisition and retention.Excellent communication and collaboration skills, with the ability to work cross-functionally with marketing, sales, product, and other teams to align on business goals.Strong analytical mindset with the ability to track, measure, and optimize marketing performance based on data-driven insights.Familiarity with healthcare or biotech industries is preferred.This is a hybrid role based in San Francisco. Remote candidates will not be considered.Benefits:Employee Stock OptionsHealth, Dental, and Vision Insurance401(k) with MatchingPlus: Life Insurance, Mental Health Coverage, Health Advocate, and Gym MembershipWhy Plasmidsaurus?At Plasmidsaurus, you’ll be part of a team that’s driving scientific breakthroughs and making a real impact on global health. We value diversity and are committed to creating an inclusive work environment. If you’re passionate about customer marketing and eager to grow with a dynamic company, we encourage you to apply.
#J-18808-Ljbffr