CRM Director, Marketing

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.What we can offer:A crafted employee experience designed to foster professional growth, a focus on health & well-being and an internal community that will set you up for success.The Opportunity:As the CRM Director Marketing, you will lead the development and execution of customer relationship management strategies, leveraging 1st and 3rd party data to identify target audiences. You will also design personalized journeys, and create engaging content for Email, SMS, and Direct Mail campaigns. The role also involves managing vendor relationships and ensuring their performance aligns with business goals. As a key member of the team, you will own the day-to-day program monitoring and maintenance, while continuously incorporating mid and long-term strategies to drive sustainable growth and achieve business objectives. In addition, you will work closely with the Marketing and Creative team, business units, and Technical teams to align lifecycle marketing efforts with overall business goals.Develop a CRM strategy and annual action plan to support business needs with clear goals and measurements.Develop strategies and implement plans for new program initiatives with a focus on a personalized customer relationship; enhance customer resonance through segmentation, dynamic content and ongoing personalization innovation.Develop and implement comprehensive CRM strategies focused on personalization and customer engagement, aiming to maximize customer lifetime value and loyalty.Expand and grow our CRM database to maximum volume with focus on conversion and customer retention to grow our eCommerce business.Utilize 1P and 3P data sources to identify and target quality audience pools.Confirm the quality of the audience pool through data analysis and validation.Identify triggers from audience activity, determine where data is housed, how it is transferred between systems, and its availability.Review and evaluate current content including landing pages.Develop new content to provide customer value, delivered via Email, SMS, and Direct Mail.Design customer journeys with different paths based on data filters and customer touchpoints.Ensure the journeys are optimized to achieve the ultimate goal across Email, SMS, and Direct Mail.Develop a creative library, including messaging matrices, product, and lifestyle-based imagery.Dynamically populate creative content based on customer behavioral signals and triggers.Define key performance indicators (KPIs) and apply tracking on-site and within creative assets.Utilize data and insights to conduct A/B testing, modify content/creative, and improve based on key learnings.Monitor, analyze, and report on the performance of lifecycle marketing initiatives, making data-driven decisions to optimize campaigns and strategies.Qualifications:Required:Bachelor’s degree in Marketing, Business Administration, or related field.7+ years of experience in CRM, marketing, or related roles.Proven track record in managing audience segmentation and targeting using 1P and 3P data sources.Strong experience in content strategy and development for Email, SMS, and Direct Mail campaigns.Expertise in journey mapping, creative development, and dynamic content personalization.Proficiency in data analysis, reporting, and deriving actionable insights.Excellent project management skills and the ability to lead cross-functional teams.Strong communication and presentation skills.Preferred:Data-driven mindset with a strong analytical approach.Ability to segment and extract audience segments from the company’s CDP database, preferably using SQL queries.High proficiency in CRM platforms and marketing automation tools, including Salesforce Marketing Cloud.Strong understanding of customer behavior and segmentation.Ability to work in a fast-paced environment and manage multiple projects simultaneously.At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.

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