Las Vegas Global Economic Alliance (LVGEA)
Data Analyst
Las Vegas Global Economic Alliance (LVGEA), Las Vegas, Nevada, us, 89105
The Las Vegas Global Economic Alliance (LVGEA) is seeking to hire a
Data Analyst
to support the organization's lead generation, marketing, and business development efforts. This role will be essential in tracking and measuring the effectiveness of lead generation and brand reputation growth strategies across various channels, using data analysis and data visualization tools such as
HubSpot, Tableau, Zoom Info, Google Looker Studio, SEMRush,
and other related platforms to:Track
pipeline growth.Optimize
sales funnel efficiency.Pinpoint
customer acquisition costs.Identify
the most effective sales acquisition and brand reputation growth activities.The
Data Analyst
will advance research projects and initiatives in alignment with LVGEA goals, delivering measurement reports to the agency's Leadership Team on a weekly, monthly, quarterly, and annual basis. Through ongoing data analysis and visualization, this individual will track the agency's success at generating new business leads, facilitating company assists, and fostering effective engagement and reputation improvement with key in-market and out-of-market stakeholders.The Data Analyst will help LVGEA measure sales and marketing efficacy by tracking the agency's ability to generate net-new leads from securing referrals, attending in-market and out-of-market events, initiating proactive research initiatives to identify prospect companies in target industry verticals, and through the piloting of marketing acquisition campaigns that engage out-of-market prospects online and offline. The individual will be responsible for aligning agency research initiatives with the SVP of Marketing & Sales Strategy, to ensure research initiatives align with organizational goals and can serve as a value add to municipal partners. The Data Analyst will leverage AI tools to accelerate the identification and pursuit of high-value prospects at scale, overseeing a process to efficiently prepare briefing booklets and generate top-of-the-funnel prospect engagement recommendations. This individual will play a key role in ensuring the success of the agency's lead-generation efforts and reputation-building activities.Key Responsibilities:Lead Tracking & Reporting:
Track, manage, and use data visualization to communicate status and efficacy of lead generation efforts across multiple channels, utilizing tools like HubSpot to track and analyze performance. Deliver weekly, monthly, and quarterly reports for business development and marketing functions, tracking key success metrics.Efficiency Analysis:
Lead studies to analyze customer acquisition costs, evaluate the effectiveness of different lead generation channels, and identify the best-performing acquisition strategies for the agency. Make recommendations on how to optimize sales and marketing efficacy.Brand Storytelling:
Partner with Leadership Team to activate quarterly or semi-annual research studies to deepen understanding of regional assets and competitiveness, resulting in the creation of original white papers and/or compelling infographics that support strategic brand storytelling efforts for the region.Research & Market Insights:
Oversee research efforts to identify high-value prospects using AI platforms and other leading-edge tools to increase the agency's effectiveness at driving business attraction. Uncover and present insights into emerging industries, high-growth markets, and regional trends - both within and beyond agency's target industry verticals.CRM Management:
Be responsible for overseeing data input, organization, and the management of the CRM (HubSpot) database, ensuring the quality and accuracy of information tracked; using dashboards to unify data measurement efforts across business development, marketing, and investor relations.Channel & Campaign Analysis:
Analyze the efficacy of all lead generation channels, including conferences, direct referrals, proactive research, and marketing campaigns. Ensure data-driven decisions guide marketing and business development strategies.Collaboration with Teams:
Work closely with the business development and marketing teams to align on performance metrics, set goals, and optimize strategies to improve lead generation outcomes.Ensure Data Compliance:
Proactively share relevant data, metrics, and information with key government and municipality stakeholders, in alignment with agency requirements.Qualifications:Undergraduate degree in marketing, economics, statistics, business, or a related field.Minimum of three years of experience in marketing, data analytics, lead generation, or business development.Expertise with HubSpot and/or similar CRM systems; experience with Tableau or other data visualization tools is preferred.Strong data analysis and research skills with the ability to interpret complex data sets and present insights clearly.Excellent communication skills with an ability to collaborate across multiple departments.Knowledge of economic development, business development, or related fields is preferred but not required.Experience working in the Las Vegas market is a plus.Essential Job Functions:Collect and manage data across business development and marketing channels to track lead acquisition efforts.Utilize HubSpot and Tableau to create data reports and dashboards that track customer acquisition costs and lead generation effectiveness.Oversee research efforts for business attraction, retention, and expansion initiatives, using AI tools and other leading-edge digital platforms for efficiency.Collaborate with internal teams to develop actionable insights from data analysis.Monitor trends and conduct in-depth market research on industry verticals relevant to the agency's goals.Assist in the preparation of performance presentations and reports for senior leadership - to present to key internal and external stakeholders - on a weekly, monthly, quarterly, and annual basis.Benefits:Flexible work schedule (Mon-Thurs in office; work from home Fridays)Paid time off and generous holiday optionsEmployer-provided health insurance401K retirement and employer match planOpportunities for professional developmentLVGEA Core Values:Strive to be the BESTCommitted to MissionBe Prepared & ParticipateOne Team, One VoiceNo DramaUltimate OwnershipThe Las Vegas Global Economic Alliance provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Data Analyst
to support the organization's lead generation, marketing, and business development efforts. This role will be essential in tracking and measuring the effectiveness of lead generation and brand reputation growth strategies across various channels, using data analysis and data visualization tools such as
HubSpot, Tableau, Zoom Info, Google Looker Studio, SEMRush,
and other related platforms to:Track
pipeline growth.Optimize
sales funnel efficiency.Pinpoint
customer acquisition costs.Identify
the most effective sales acquisition and brand reputation growth activities.The
Data Analyst
will advance research projects and initiatives in alignment with LVGEA goals, delivering measurement reports to the agency's Leadership Team on a weekly, monthly, quarterly, and annual basis. Through ongoing data analysis and visualization, this individual will track the agency's success at generating new business leads, facilitating company assists, and fostering effective engagement and reputation improvement with key in-market and out-of-market stakeholders.The Data Analyst will help LVGEA measure sales and marketing efficacy by tracking the agency's ability to generate net-new leads from securing referrals, attending in-market and out-of-market events, initiating proactive research initiatives to identify prospect companies in target industry verticals, and through the piloting of marketing acquisition campaigns that engage out-of-market prospects online and offline. The individual will be responsible for aligning agency research initiatives with the SVP of Marketing & Sales Strategy, to ensure research initiatives align with organizational goals and can serve as a value add to municipal partners. The Data Analyst will leverage AI tools to accelerate the identification and pursuit of high-value prospects at scale, overseeing a process to efficiently prepare briefing booklets and generate top-of-the-funnel prospect engagement recommendations. This individual will play a key role in ensuring the success of the agency's lead-generation efforts and reputation-building activities.Key Responsibilities:Lead Tracking & Reporting:
Track, manage, and use data visualization to communicate status and efficacy of lead generation efforts across multiple channels, utilizing tools like HubSpot to track and analyze performance. Deliver weekly, monthly, and quarterly reports for business development and marketing functions, tracking key success metrics.Efficiency Analysis:
Lead studies to analyze customer acquisition costs, evaluate the effectiveness of different lead generation channels, and identify the best-performing acquisition strategies for the agency. Make recommendations on how to optimize sales and marketing efficacy.Brand Storytelling:
Partner with Leadership Team to activate quarterly or semi-annual research studies to deepen understanding of regional assets and competitiveness, resulting in the creation of original white papers and/or compelling infographics that support strategic brand storytelling efforts for the region.Research & Market Insights:
Oversee research efforts to identify high-value prospects using AI platforms and other leading-edge tools to increase the agency's effectiveness at driving business attraction. Uncover and present insights into emerging industries, high-growth markets, and regional trends - both within and beyond agency's target industry verticals.CRM Management:
Be responsible for overseeing data input, organization, and the management of the CRM (HubSpot) database, ensuring the quality and accuracy of information tracked; using dashboards to unify data measurement efforts across business development, marketing, and investor relations.Channel & Campaign Analysis:
Analyze the efficacy of all lead generation channels, including conferences, direct referrals, proactive research, and marketing campaigns. Ensure data-driven decisions guide marketing and business development strategies.Collaboration with Teams:
Work closely with the business development and marketing teams to align on performance metrics, set goals, and optimize strategies to improve lead generation outcomes.Ensure Data Compliance:
Proactively share relevant data, metrics, and information with key government and municipality stakeholders, in alignment with agency requirements.Qualifications:Undergraduate degree in marketing, economics, statistics, business, or a related field.Minimum of three years of experience in marketing, data analytics, lead generation, or business development.Expertise with HubSpot and/or similar CRM systems; experience with Tableau or other data visualization tools is preferred.Strong data analysis and research skills with the ability to interpret complex data sets and present insights clearly.Excellent communication skills with an ability to collaborate across multiple departments.Knowledge of economic development, business development, or related fields is preferred but not required.Experience working in the Las Vegas market is a plus.Essential Job Functions:Collect and manage data across business development and marketing channels to track lead acquisition efforts.Utilize HubSpot and Tableau to create data reports and dashboards that track customer acquisition costs and lead generation effectiveness.Oversee research efforts for business attraction, retention, and expansion initiatives, using AI tools and other leading-edge digital platforms for efficiency.Collaborate with internal teams to develop actionable insights from data analysis.Monitor trends and conduct in-depth market research on industry verticals relevant to the agency's goals.Assist in the preparation of performance presentations and reports for senior leadership - to present to key internal and external stakeholders - on a weekly, monthly, quarterly, and annual basis.Benefits:Flexible work schedule (Mon-Thurs in office; work from home Fridays)Paid time off and generous holiday optionsEmployer-provided health insurance401K retirement and employer match planOpportunities for professional developmentLVGEA Core Values:Strive to be the BESTCommitted to MissionBe Prepared & ParticipateOne Team, One VoiceNo DramaUltimate OwnershipThe Las Vegas Global Economic Alliance provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.