Assists in the planning, directing, and coordination and marketing of the organization's products and services by performing the following duties.
ESSENTIAL DUTIES AND RESPONSIBILITIES
include the following. Additional duties may be assigned by manager.
Develop high-quality digital content including social media posts, blog articles, email newsletters, website copy, and multimedia assets such as videos, infographics, and images.
Collaborate with the marketing team and other departments to develop and implement content strategies aligned with organizational goals and target audience interests.
Social Media Management:
Manage social media accounts including content planning, scheduling, community engagement, and performance analysis across platforms such as Facebook, Instagram, LinkedIn, YouTube, and others.
Analysis and Reporting:
Monitor and analyze the performance of digital content using analytics tools such as Google Analytics, social media insights, and email marketing metrics. Generate reports and insights to inform content optimization strategies.
Content Calendar Management:
Maintain a content calendar to ensure consistent and timely delivery of content across channels. Coordinate with internal stakeholders to align content creation with marketing campaigns and product launches.
Uphold UPM brand guidelines and messaging across all digital content, ensuring a cohesive and unified brand identity.
Stay informed about emerging trends, best practices, and technologies in digital content creation and marketing. Seek opportunities to enhance skills and knowledge in the field.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)