Marketing Research Analyst

Adecco Creative and Marketing has partnered with a renowned financial institution to hire a Marketing Researcher.This is a six month contract. The pay is $37-$41.05/hr.Our client is seeking a Principal Associate Market Researcher Contractor to join the Enterprise Brand Insights team. In this role you will have the opportunity to provide consumer insights that inform marketing, advertising, and brand building strategies for the company. Responsibilities are likely to include primary market research to inform go to market strategies, creative testing, and brand health tracking. The ideal candidate will have proven experience managing primary research and applied insights to drive business outcomes of key strategic initiatives.As a valued member of the team you will…Leverage the depth and breadth of your knowledge and expertise in primary and secondary research to help conduct research designed to inform business and marketing strategiesContribute to the design and execution of market research projects, including deciding on appropriate research methodologies, assessing pricing and feasibility, conducting analyses, writing reports creation, and presenting insightsPartner with business, media, advertising and marketing teams to identify knowledge gaps and translate business objectives into the development of a powerful research agenda that will guide strategyPresent brand and marketing insights to internal clients and leaders, influencing others through storytelling and impactful insights that drive discussion and business actionPeriodically perform data pulls and ad-hoc analyses to inform key business decisionsContribute and continually update your knowledge of evidence-based marketing to refine Capital One’s brand strategy and measurement approachesWhat you will bring to the team…Curious, self-motivated and entrepreneurial – comfortable with white space and interested in proactively proposing and pursuing new research projects to address partner questionsStrong analytical skills, including the ability to read and interpret survey results, identify insights, and synthesize how these insights impact marketing strategyStrong writing and presentation skills, with outstanding communication skills and experience simplifying complex subject matter to present actionable insights in a compelling way through effective design and data visualizationsExperience in planning, execution, and analysis of market research, including questionnaire design, experimental design, qualitative research, and other market research methodsExperience with development and management of an on-going market research agendaAbility to travel within North America (10%) once normal travel resumesQualifications:Bachelor’s Degree or military experience.Experience in a primary market research role on either the supplier side or client sideExperience in a primary market research role on either the supplier side or client side.Experience working on or leading brand health studies and/or long-term research projects focused on marketing communications and business results, ideally in the financial services industrySubject matter expertise in B2B and B2C technologyExperience in a primary market research role managing an on-going tracking studyExperience working with analytical tools such as Python, R, SAS, SPSS, SQL or similar relational database toolsExperience in a “client” facing consultative role (supplier or internal)Experience at a Fortune 500 company or a company well-known for the marketing and market research disciplinesBasic knowledge of database management systemsBenefit offerings include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401k plan. Our program provides employees the flexibility to choose the type of coverage that meets their individual needs. Available paid leave may include Paid Sick Leave, where required by law; any other paid leave required by Federal, State, or local law; and Holiday pay upon meeting eligibility criteria.Equal Opportunity Employer/Veterans/DisabledTo read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.adeccousa.com/candidate-privacyThe Company will consider qualified applicants with arrest and conviction records.