Product Director (Senior Manager), Oncology Franchise Digital Marketing

Job Description - Product Director (Senior Manager), Oncology Franchise Digital Marketing (2406213754W)Product Director (Senior Manager), Oncology Franchise Digital Marketing - 2406213754WDescriptionJohnson & Johnson is recruiting for a Product Director, Oncology Franchise Digital Marketing, located in Horsham, PA.This individual will work to develop transformational digital strategies to drive customer experience aligned to insights and brand strategy for critical brands in the growing Janssen Oncology Portfolio. This individual will work closely with brand leadership, team members and strategic partners (CS&O, IT, digital, alliance partners, and creative agencies, and vendors) to provide a differentiated experience for HCPs focusing on issues like dose modification, managing AEs, adherence and safety/efficacy. This individual will contribute to our overall oncology portfolio solutions digital strategy to reimagine how we communicate and educate healthcare providers to supplement our traditional personal promotional approach with innovative, non-personal communication. This person will be responsible for identifying and creating innovative digital vehicles and work closely with brands to create strategically aligned, compelling, timely, and personalized content for Oncology stakeholders.Position Description:Develop a deep understanding of the interactions with healthcare providers in all stages of the HCP adoption continuum across multiple tumor typesLead xAI model updates, brand insight development, and execution translationSupport / quarterback development and execution of new triggers and XAI refreshesLead all aspects of JNJ DEP upgrades and executionPartner with Omni Ops to ensure updated tagging/taxonomyPartner with SIA to deliver monthly DEP reportingParticipate in JET Core Team (enterprise level)Develop a cohesive strategy for development and delivery of innovative approaches and digital/omnichannel solutions in collaboration with business stakeholdersIdentify, oversee, and translate key performance indicators to understand opportunities to optimize and expand offeringsSupport the development of leadership and key stakeholder updates on performance and findingsWork with JET Program and Oncology Leadership to identify and build key external customer relationships with service providers, physicians, and other stakeholders to enable continuous improvement of digital inventionsWork with Commercial Excellence (Insights/Analytics) to establish key performance indicators for digital experience and partner to evaluate performance/optimization opportunities.Own the collaboration across internal and external stakeholders to align on omnichannel program vision and key decisions to drive upgraded HCP omnichannel experiencesOwn omnichannel media spend as well as co-ownership of the media plan including omnichannel media vendor selectionWork with CS&O (Insights/Analytics) to establish key performance indicators for omnichannel media investments and partner to evaluate performance/optimization opportunities.Drive leadership discussions on JET and omnichannel performance of awareness efforts and impactManage creative selection/development through execution working across numerous internal and external stakeholders to drive omnichannel excellence:Work with agencies and promotional/regulatory and medical to ensure content aligned to complianceLead all aspects of execution of key tactics from agency briefings, project management, review processes, operational mechanisms (such as tagging) and follow through to drive in market datesProvide operational support where necessary to execute aligned measurement frameworkSupport development of communications to help educate and align internal stakeholders on the visionPartner with legal, compliance, and regulatory to ensure solutions, strategies, and tactics are compliantQualificationsA minimum Bachelor’s degree is required; MBA or advanced degree in related field is helpful.5-7 years of experience in marketing and sales is required.2-3 years of omnichannel, digital experience, and agency experience requiredDemonstrated history of managing agency relationships and producing impressive work experience requiredExperience with cross channel, journey-based promotional execution preferredExcellent leadership, problem-solving, and management skillsAbility to partner effectively with internal and external stakeholders at various levelsAbility to connect the dots: Following recent advances in technology and analytics, understand critical success factors and generate experiences that truly address the needExperience in Healthcare is preferredAlliance experience is preferredMust be innovative, proactive, and strong analytically with excellent overall business acumen.Excellent overall business acumen and strong strategic and analytical skills coupled with risk tolerance to innovate new ways of digital communication.Demonstrated ability to think strategically. Can operate in two worlds - big picture orientation with attention to detail. Interpersonal flexibility to effectively interact with a broad range of personnel.Advanced communication and presentation skills required. Action-oriented with a high level of personal accountability. Ability to influence without authority.Strong organization, project, and time management skills and ability to effectively manage a project from its initiation to delivery.Demonstrated results orientation and high productivity through setting high standards and achieving stretch goals. Ability to thrive in a fast-paced growth environment (sense of urgency, adaptable, champion of change).This position requires up to 20% domestic travel, with limited international travel.Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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