Intuit Inc.
Principal Marketing Manager-Digital Media
Intuit Inc., California, Missouri, United States, 65018
Intuit’s Consumer Group (CG), a team serving the needs of over 20+ million US consumers to file their annual tax returns, is looking for a Principal Senior Marketing Manager for the Digital Media Performance Team. Intuit is recognized as one of the best companies to work for:#14 2023 Fortune100 best company to work for#22 in 2023 PEOPLE Companies that Care#5 Fortune 2023 Best Workplaces in Technology#57 2023 Glassdoor's Best Places to WorkThis role will work across multiple digital channels, including Mobile, Video, CTV, and Programmatic, delivering on the overall digital advertising strategy and fiscal year forecast targets. As the driver of new customer acquisition and retention goals, you will be an essential player in innovative digital media strategies and deliver on our deep passion for customer obsession, innovation, and revolutionizing how consumers prepare and file their taxes. The Principal Senior Marketing Manager will report to the Group Manager of Digital Media and X-Channel Strategy based in San Diego, CA.Responsibilities
Strategic Planning and ExecutionProactive & Strategic Self-StarterStrategic mindset with the ability of great storytelling through data and insights, both written and verbal, articulating channel strategy and plans to cross-functional teams as well as senior and executive leadershipResponsible for extreme ownership focused on Digital Media Channel performance outcomes to develop a marketing strategy that accelerates the growth of TurboTax against the market opportunity, key insights, and fiscal year financial goalsPartner with cross-functional teams to ensure go-to-market and communications strategy alignment, plan delivery to forecast, and one-year marketing goalsWork across Media Channels (Brand, Search, Comms) to outline our holistic media strategy and GTM plan including building out an integrated campaign plan, starting with strategy, developing a brief, and working on executing and measuring performanceIntegrate insights from a broader macroeconomic outlook, as well as competitive and customer trends to inform long-term planning and business modelsCollaboration and InfluenceAbility to influence & partner with key internal stakeholder teams: product marketers, marketing channel leaders, analysts, leadership, sourcing, and finance to ensure shared vision and drive initiatives forwardPartner with our earned, owned, and paid channel teams to deliver on data-driven campaign decisionsEnsure all key stakeholder inputs and recommendations are included in media plans, optimizations, and reflected in various share-outs with senior leadershipAnalytical and Data-Driven Decision MakingHighly analytical, stats junkie, problem-solver, and creative thinker with the ability to draw key insights from analytics to make key business decisionsPartner with analytics and finance to support performance forecasting and results attributionRapidly and independently arrive at campaign insights such as consumer behavior, audience segmentation, winning ad message themes, successful call to action, and customer experience strategiesTransform performance results, customer behavior insights, and learnings into actionable strategy, planning, and optimizationOperational Excellence and OwnershipAccountable for agency deployment of media plans, providing guidance on targeting, spend allocation, bidding strategy, and ensuring publisher deliverables are clearly prioritized, articulated, and actionedResponsible for ownership of the Digital Media Team playbooks to ensure team and agency stakeholders understand and execute media plans, related tech, ongoing test plans, learnings, and implicationsProvide ongoing support across Digital Media and related work. This includes, but is not limited to, assisting in driving projects in cross-team coordination, campaign launches, data and analytics requests, end of month budget reconciliation, and projects with outside vendors and agenciesContinuous Improvement and InnovationLearner’s mindset, with drive towards continuous innovation, improvement, and a highly proactive bias for solutions-oriented outcomesEmbrace failures and sustain long-term goals to drive innovation through speedChampion decisions that deliver the customer benefit across teams and segments to increase loyalty and lifetime value and achieve True North GoalsDigital Marketing expertise: you are a digital native and expert in driving outcomes, with a focus on paid media, who can inspire and drive a team to do the best work of their livesDemonstrates ability to execute large-scale digital marketing programs, including increasing conversions that drive revenue growth, measuring cost per acquisition, and a strong understanding of the digital technology landscapeStrong prioritization and organization skills necessary to drive and lead cross-functional initiatives and to be effective in a highly matrixed, distributed, and extremely fast-moving environmentMinimum Requirements
7+ Years Paid Digital Media. Must have experience leading campaigns with high impact results.Minimal travel for industry networking, media, conferences, and related eventsHybrid Role: 2-3 days in office/week
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Strategic Planning and ExecutionProactive & Strategic Self-StarterStrategic mindset with the ability of great storytelling through data and insights, both written and verbal, articulating channel strategy and plans to cross-functional teams as well as senior and executive leadershipResponsible for extreme ownership focused on Digital Media Channel performance outcomes to develop a marketing strategy that accelerates the growth of TurboTax against the market opportunity, key insights, and fiscal year financial goalsPartner with cross-functional teams to ensure go-to-market and communications strategy alignment, plan delivery to forecast, and one-year marketing goalsWork across Media Channels (Brand, Search, Comms) to outline our holistic media strategy and GTM plan including building out an integrated campaign plan, starting with strategy, developing a brief, and working on executing and measuring performanceIntegrate insights from a broader macroeconomic outlook, as well as competitive and customer trends to inform long-term planning and business modelsCollaboration and InfluenceAbility to influence & partner with key internal stakeholder teams: product marketers, marketing channel leaders, analysts, leadership, sourcing, and finance to ensure shared vision and drive initiatives forwardPartner with our earned, owned, and paid channel teams to deliver on data-driven campaign decisionsEnsure all key stakeholder inputs and recommendations are included in media plans, optimizations, and reflected in various share-outs with senior leadershipAnalytical and Data-Driven Decision MakingHighly analytical, stats junkie, problem-solver, and creative thinker with the ability to draw key insights from analytics to make key business decisionsPartner with analytics and finance to support performance forecasting and results attributionRapidly and independently arrive at campaign insights such as consumer behavior, audience segmentation, winning ad message themes, successful call to action, and customer experience strategiesTransform performance results, customer behavior insights, and learnings into actionable strategy, planning, and optimizationOperational Excellence and OwnershipAccountable for agency deployment of media plans, providing guidance on targeting, spend allocation, bidding strategy, and ensuring publisher deliverables are clearly prioritized, articulated, and actionedResponsible for ownership of the Digital Media Team playbooks to ensure team and agency stakeholders understand and execute media plans, related tech, ongoing test plans, learnings, and implicationsProvide ongoing support across Digital Media and related work. This includes, but is not limited to, assisting in driving projects in cross-team coordination, campaign launches, data and analytics requests, end of month budget reconciliation, and projects with outside vendors and agenciesContinuous Improvement and InnovationLearner’s mindset, with drive towards continuous innovation, improvement, and a highly proactive bias for solutions-oriented outcomesEmbrace failures and sustain long-term goals to drive innovation through speedChampion decisions that deliver the customer benefit across teams and segments to increase loyalty and lifetime value and achieve True North GoalsDigital Marketing expertise: you are a digital native and expert in driving outcomes, with a focus on paid media, who can inspire and drive a team to do the best work of their livesDemonstrates ability to execute large-scale digital marketing programs, including increasing conversions that drive revenue growth, measuring cost per acquisition, and a strong understanding of the digital technology landscapeStrong prioritization and organization skills necessary to drive and lead cross-functional initiatives and to be effective in a highly matrixed, distributed, and extremely fast-moving environmentMinimum Requirements
7+ Years Paid Digital Media. Must have experience leading campaigns with high impact results.Minimal travel for industry networking, media, conferences, and related eventsHybrid Role: 2-3 days in office/week
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