Louisiana State University
Assistant Director of Digital Marketing: Automations
Louisiana State University, New Orleans, Louisiana, United States, 70123
Assistant Director of Digital Marketing: Automations
ApplyRemote Type:
Willing to Accept Out of State CandidatesLocation:
Louisiana Emerging Technologies CenterTime Type:
Full timePosted On:
Posted 2 Days AgoJob Requisition ID:
R00099415Job Description:
The Assistant Director of Digital Marketing: Automations will oversee implementing, managing, and optimizing all marketing automation software (Mass Mailer & Marketing Cloud) and CRM (Salesforce) lead nurturing automation. This role will collaborate with various teams to ensure seamless integration of automated solutions, enhance data-driven decision-making, and direct the automated student acquisition communications strategy to meet enrollment goals.Job Responsibilities:Lead Nurturing Automation Strategy and Implementation:
Develop and execute a comprehensive automated student acquisition communications strategy aligned with enrollment and business goals. Lead the implementation of marketing automation software solutions, including campaign automation, lead nurturing, and customer journey mapping. Oversee CRM automation projects, including workflow automation and process builder. (25%)Manage Data and Audience Segmentation:
Manage data and audience segmentation in CRM to ensure campaigns are targeted and relevant. Write and optimize SQL statements. Configure technical setup to allow for the use of data to inform personalized content and messaging for different audience segments. Ensure data privacy and compliance with relevant regulations (e.g. CAN-SPAM, GDPR). (25%)Campaign Management and Optimization:
Design, execute, and optimize automated campaigns to drive customer acquisition, engagement, and retention. Collaborate with marketing, recruitment, and retention teams to develop personalized and targeted communication strategies. Analyze campaign performance and provide actionable insights to improve effectiveness and ROI. Utilize AMPScript language as it relates to content and personalization. (25%)Team Leadership and Collaboration:
Lead and mentor a team of marketing automation managers. Foster collaboration between marketing, recruitment, IT, and other departments to ensure alignment and effective execution of automation initiatives. Provide training and support to team members and stakeholders on automation best practices and tools. (10%)Reporting and Analytics:
Develop and maintain dashboards and reports to track the performance of lead nurturing automation initiatives. Analyze data to identify trends, opportunities, and areas for improvement. Present findings and recommendations to senior management and stakeholders. (10%)Other Duties as Assigned:
(5%)Additional Requirements:Operation Essential Personnel:
This position may be asked to work during an official closure but is otherwise not required to report to the physical campus during a closure and whose absence does not present a risk to the safety, resources, and well-being of the campus per FASOP HR-01.Additional Information:Due to the nature of the position and/or responsibilities, in times of emergencies and/or University closures, this position is considered operational essential. It may be required to assist the Office of Communications and University Relations on necessary communications matters in times of crisis, including potentially working in LSU's Emergency Operations Center during those times.Minimum Qualifications:Bachelor's degree with 4 years of experience.Preferred Qualifications:Bachelor's degree in Marketing, Business Administration, or Information Technology with 4+ years of experience in marketing automation and/or project management.Specific Experience:Experience with writing SQL and AMPscript languages.Proficiency in Salesforce CRM.Preferred Certifications/Languages:
Salesforce certifications (e.g., Salesforce Certified Administrator, Salesforce Certified Marketing Cloud Administrator).Special Instructions:
Please provide a cover letter, resume, (3) professional references, and transcripts. Official transcripts are required prior to hire.For questions or concerns regarding the status of your application or salary ranges, please contact Drew Larose at drewl@lsu.edu.Posting Date:
September 30, 2024Closing Date:
Open Until Filled if No Date SpecifiedAdditional Position Information:
Background Check:
An offer of employment is contingent on a satisfactory pre-employment background check.Benefits:
LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University’s partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.Essential Position (Y/N):
YLSU is an Equal Opportunity Employer and SAME Agency:
LSU is designated as a State As a Model Employer (SAME) agency and provides assistance to persons needing accommodations or with the accessibility of materials. For those seeking such accommodations or assistance related to this search, we encourage you to contact the Office of Human Resource Management (hr@lsu.edu).HCM Contact Information:
For questions or concerns related to updating your application with attachments (e.g., resumes, RS:17 documents), date of birth, or reactivating applications, please contact the LSU Human Resources Management Office at 225-578-8200 or email HR@lsu.edu. For questions or concerns regarding the status of your application or salary ranges, please contact the department using the information provided in the Special Instructions section of this job posting.About Us
LSU includes institutions, facilities, and programs in each of Louisiana’s 64 parishes, and its campuses stretch the length of the state from New Orleans to Shreveport. Each institution plays a vital role in preparing students to incorporate new knowledge and technologies into their daily lives. LSU researchers across Louisiana are working on developing a wide range of innovations to improve quality of life by studying issues such as disease management, advance medical treatments, obesity, coastal protection, hurricane preparedness, energy, natural resource management, and agriculture, among others. Louisiana’s Flagship University is a land-, sea- and space-grant institution with academic programs in all areas of science, engineering, humanities, arts, and social sciences.The University comprises of nine institutions:Louisiana State University and Agricultural and Mechanical College (“LSU”), the premier flagship university for the state, which includes the Paul M. Hebert Law Center and the School of Veterinary Medicine.Louisiana State University at Eunice.Louisiana State University at Shreveport.LSU Health Sciences Center – New Orleans.LSU Health Science Center – Shreveport.The Health Care Services Division.Pennington Biomedical Research Center.Any other college, university, school, institution, or program now or hereafter under the supervision and management of the Board of Supervisors of Louisiana State University and Agricultural and Mechanical College.In implementing its mission, LSU is committed to:Offering a broad array of undergraduate degree programs and extensive graduate research opportunities designed to attract and educate highly qualified undergraduate and graduate students.Employing faculty who are excellent teacher-scholars, nationally competitive in research and creative activities, and who contribute to a world-class knowledge base that is transferable to educational, professional, cultural, and economic enterprises.Using its extensive resources to solve economic, environmental, and social challenges.
#J-18808-Ljbffr
ApplyRemote Type:
Willing to Accept Out of State CandidatesLocation:
Louisiana Emerging Technologies CenterTime Type:
Full timePosted On:
Posted 2 Days AgoJob Requisition ID:
R00099415Job Description:
The Assistant Director of Digital Marketing: Automations will oversee implementing, managing, and optimizing all marketing automation software (Mass Mailer & Marketing Cloud) and CRM (Salesforce) lead nurturing automation. This role will collaborate with various teams to ensure seamless integration of automated solutions, enhance data-driven decision-making, and direct the automated student acquisition communications strategy to meet enrollment goals.Job Responsibilities:Lead Nurturing Automation Strategy and Implementation:
Develop and execute a comprehensive automated student acquisition communications strategy aligned with enrollment and business goals. Lead the implementation of marketing automation software solutions, including campaign automation, lead nurturing, and customer journey mapping. Oversee CRM automation projects, including workflow automation and process builder. (25%)Manage Data and Audience Segmentation:
Manage data and audience segmentation in CRM to ensure campaigns are targeted and relevant. Write and optimize SQL statements. Configure technical setup to allow for the use of data to inform personalized content and messaging for different audience segments. Ensure data privacy and compliance with relevant regulations (e.g. CAN-SPAM, GDPR). (25%)Campaign Management and Optimization:
Design, execute, and optimize automated campaigns to drive customer acquisition, engagement, and retention. Collaborate with marketing, recruitment, and retention teams to develop personalized and targeted communication strategies. Analyze campaign performance and provide actionable insights to improve effectiveness and ROI. Utilize AMPScript language as it relates to content and personalization. (25%)Team Leadership and Collaboration:
Lead and mentor a team of marketing automation managers. Foster collaboration between marketing, recruitment, IT, and other departments to ensure alignment and effective execution of automation initiatives. Provide training and support to team members and stakeholders on automation best practices and tools. (10%)Reporting and Analytics:
Develop and maintain dashboards and reports to track the performance of lead nurturing automation initiatives. Analyze data to identify trends, opportunities, and areas for improvement. Present findings and recommendations to senior management and stakeholders. (10%)Other Duties as Assigned:
(5%)Additional Requirements:Operation Essential Personnel:
This position may be asked to work during an official closure but is otherwise not required to report to the physical campus during a closure and whose absence does not present a risk to the safety, resources, and well-being of the campus per FASOP HR-01.Additional Information:Due to the nature of the position and/or responsibilities, in times of emergencies and/or University closures, this position is considered operational essential. It may be required to assist the Office of Communications and University Relations on necessary communications matters in times of crisis, including potentially working in LSU's Emergency Operations Center during those times.Minimum Qualifications:Bachelor's degree with 4 years of experience.Preferred Qualifications:Bachelor's degree in Marketing, Business Administration, or Information Technology with 4+ years of experience in marketing automation and/or project management.Specific Experience:Experience with writing SQL and AMPscript languages.Proficiency in Salesforce CRM.Preferred Certifications/Languages:
Salesforce certifications (e.g., Salesforce Certified Administrator, Salesforce Certified Marketing Cloud Administrator).Special Instructions:
Please provide a cover letter, resume, (3) professional references, and transcripts. Official transcripts are required prior to hire.For questions or concerns regarding the status of your application or salary ranges, please contact Drew Larose at drewl@lsu.edu.Posting Date:
September 30, 2024Closing Date:
Open Until Filled if No Date SpecifiedAdditional Position Information:
Background Check:
An offer of employment is contingent on a satisfactory pre-employment background check.Benefits:
LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University’s partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.Essential Position (Y/N):
YLSU is an Equal Opportunity Employer and SAME Agency:
LSU is designated as a State As a Model Employer (SAME) agency and provides assistance to persons needing accommodations or with the accessibility of materials. For those seeking such accommodations or assistance related to this search, we encourage you to contact the Office of Human Resource Management (hr@lsu.edu).HCM Contact Information:
For questions or concerns related to updating your application with attachments (e.g., resumes, RS:17 documents), date of birth, or reactivating applications, please contact the LSU Human Resources Management Office at 225-578-8200 or email HR@lsu.edu. For questions or concerns regarding the status of your application or salary ranges, please contact the department using the information provided in the Special Instructions section of this job posting.About Us
LSU includes institutions, facilities, and programs in each of Louisiana’s 64 parishes, and its campuses stretch the length of the state from New Orleans to Shreveport. Each institution plays a vital role in preparing students to incorporate new knowledge and technologies into their daily lives. LSU researchers across Louisiana are working on developing a wide range of innovations to improve quality of life by studying issues such as disease management, advance medical treatments, obesity, coastal protection, hurricane preparedness, energy, natural resource management, and agriculture, among others. Louisiana’s Flagship University is a land-, sea- and space-grant institution with academic programs in all areas of science, engineering, humanities, arts, and social sciences.The University comprises of nine institutions:Louisiana State University and Agricultural and Mechanical College (“LSU”), the premier flagship university for the state, which includes the Paul M. Hebert Law Center and the School of Veterinary Medicine.Louisiana State University at Eunice.Louisiana State University at Shreveport.LSU Health Sciences Center – New Orleans.LSU Health Science Center – Shreveport.The Health Care Services Division.Pennington Biomedical Research Center.Any other college, university, school, institution, or program now or hereafter under the supervision and management of the Board of Supervisors of Louisiana State University and Agricultural and Mechanical College.In implementing its mission, LSU is committed to:Offering a broad array of undergraduate degree programs and extensive graduate research opportunities designed to attract and educate highly qualified undergraduate and graduate students.Employing faculty who are excellent teacher-scholars, nationally competitive in research and creative activities, and who contribute to a world-class knowledge base that is transferable to educational, professional, cultural, and economic enterprises.Using its extensive resources to solve economic, environmental, and social challenges.
#J-18808-Ljbffr