Senior Manager, Marketing, IP

The Senior Marketing Manager reports to the Senior Marketing Director. This individual will be responsible for the strategic development and execution of best-in-class marketing plans for a new brand launch (owned IP). The ideal candidate is a passionate marketer with experience engaging a multi-generational audience through innovative campaigns and effective paid media strategies. In this role, you will work in partnership with Brand, PR, Creative, DTC, Retail, Sales and other cross-functional teams to drive awareness and brand growth for an exciting new property. The ideal candidate is a highly strategic and creative marketer with experience in creative/content development and production, large-scale events and brand activations, influencer campaigns, digital media and direct-to-consumer advertising. Prior CPG, entertainment and/or agency experience is required.What You Will Do:Drive the strategic development and tactical execution of integrated marketing plans to build brand awareness and drive sales.Work alongside the Brand team to stay updated on product launches, retail exclusives, and key brand beats. Must be able to react to and adjust marketing plans in real-time.Manage creative asset development across brands in portfolio including TV commercials, digital and social content, and photography.Partner closely with the DTC, Sales, Retail Development, Creative and other internal teams to align on overall goals and execute strategic campaigns.Develop marketing plans and presentations that clearly communicate key information to brand partners, licensors, retailers, and leadership.Manage external agencies with regards to digital media, creative development, and influencer marketing.Ability to develop project timelines, track projects and push forward to meet project goals and deadlines.Assess the effectiveness of the various marketing campaigns under their responsibility: organize postmortems and present key takeaways to leadership.Consistently review and report trends, sales data and consumer behaviors.Partner with the Social team to develop social media and influencer strategies to ensure plans align with overall brand and marketing goals.Develop creative briefs and manage relationships with external agency partners for social and video creative, paid digital and linear media, influencers, print, e-commerce and more.Support retailer relationships by providing regular updates on marketing plans and identifying potential partnerships and collaborations.Perform other duties as assigned.Supervisor Responsibilities:Manages People: YesThis position will be responsible for all aspects of talent management for their team.What We Look For:Bachelor's degree in marketing, digital marketing, or another related field highly preferred or commensurate combination of experience and education.7+ years of progressive marketing, digital marketing, or media experience with consumer or retail experience.Previous experience working in consumer packaged goods, direct to consumer, toys, entertainment or agency experience required.5+ years of progressive leadership experience.Highly creative with a passion for brand building and an eye for creative design.Ability to provide guidance and feedback to take social content and creative to the next level.Experience with creative development, social media and campaign management.Strong understanding of marketing concepts, consumer behavior, and brand positioning.Ability to analyze market trends, competitor activities, and consumer data to inform strategy.Ability to craft long-term marketing strategies aligned with business objectives.Strong leadership skills to manage teams, provide guidance, and develop talent.Excellent verbal and written communication skills.Ability to oversee multiple marketing campaigns and projects, ensuring timelines and deliverables are met.Strong skills in interpreting data and making data-driven decisions to optimize marketing performance.Ability to think outside the box to develop innovative marketing campaigns that resonate with target audiences.Strong decision-making ability, especially in high-pressure environments where marketing outcomes impact business results.Ability to thrive in a fast-paced, dynamic environment and adjust strategies based on market changes.Strong proficiency in Google Workspace/Microsoft Office.Previous managerial experience is preferred.Working Conditions:Environment: OfficeExtreme Exposures: noneSchedule: Typically requires regular office hours, but may require calls with global counterparts outside of regular office hours.Physical Requirements:Lift up to 10 lbs.Must be able to stand, walk, sit, hear, see, frequently.Travel Required: Yes, national travel will be required frequently, with international travel being required occasionally.Who We Are:Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with an award-winning, robust portfolio of wholly owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows, Pokémon, Star Wars, CoComelon, Fortnite, AEW, Adopt Me!, Hello Kitty, and many more. In addition to toys, offerings also include Metaverse gaming, costumes, and products for pets. Headquartered in Sunrise, Florida, Jazwares has offices worldwide and sells its products in over 100 countries.Working at Jazwares:At Jazwares, we believe an innovative idea can come from anywhere, and anyone. Through our three pillars, we foster innovation and encourage creativity in every area of our business.Humility:

We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.Passion:

Our conviction and enthusiasm show in our products, relationships, and commitment to our community.Collaboration:

We share one vision worldwide, constantly striving to improve and innovate together.Don't miss out on this extraordinary opportunity to be part of the fastest growing toy company in the industry. Connect with us today and let's shape the future of play together!Jazwares is an equal opportunity employer and does not discriminate in employment on the basis of race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation or any other characteristic protected by law.What We Offer:At Jazwares, we believe in providing our employees with comprehensive and competitive benefits that support their well-being and overall satisfaction. The salary range for this position in L.A., California is starting at $98,000 - $121,000 / salary may vary based on experience, role tenure, performance, industry, location. Eligibility for annual performance incentive may apply.Our benefits package includes basic medical insurance that is 100% company-paid for employees and their children, employee basic life and AD&D insurance, a 401(K)-retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals, short and long-term disability, and tuition reimbursement.Our work environment provides a flexible work schedule that includes a Monday to Friday on-site, Fridays Work from Home, up to 20 workdays fully remote each year and Time Off for vacation, sick leave. Through Jazwares Cares, you can volunteer for up to 16 hours a year on community service projects.This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

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