Verily
Demand Generation Manager, Research
Verily, Mountain View, California, us, 94039
Who We Are
Verily is a subsidiary of Alphabet
that is using a data-driven approach to change the way people manage their health and the way healthcare is delivered. Launched from Google X in 2015, our purpose is to bring the promise of precision health to everyone, every day. We are focused on generating and activating data from a variety of sources, including clinical, social, behavioral and the real world, to arrive at the best solutions for a person based on a comprehensive view of the evidence. Our unique expertise and capabilities in technology, data science and healthcare enable the entire healthcare ecosystem to drive better health outcomes.
Description
We’re seeking a results-driven marketer to lead our B2B demand generation campaigns for our research product portfolio (Viewpoint). The demand gen marketer is a collaborative leader responsible for setting and executing integrated marketing campaigns that drive product awareness and generate leads that help achieve business objectives. This role reports to the Head of B2B Marketing and will be a critical leader who will help Verily mature marketing approach to key accounts and evolve our current go-to-market strategy.
The B2B Commercial Marketing is a team of marketers and marketing operation specialists that drive strategies to engage prospects and customers, generating demand for our prioritized solutions. We partner closely with Product Marketing, Sales and Creative teams to bring full-funnel campaigns to life and optimize performance and business impact.
Responsibilities
Develop multi-channel, demand generation strategy and approach to grow pipeline for our research product portfolio.
Coordinates, plans and executes based on clearly defined objectives. Integrated marketing plans would be completed with an audience-centric mindset across various tactics, including journey mapping, campaign development, content maps, nurture flows and events to create a consistent customer experience across all channels.
Work with channel experts to acquire and re-engage customers through a broad mix of paid, earned and owned tactics.
Execute B2B campaigns in conjunction with PMM and sales teams to ensure the messaging is consistent and appropriate for the campaign goal and ensures that it directly aligns with target personas and use cases aligned with company priorities.
Brings a data-centric mindset; tracks, measures and analyzes, reports, tests and optimizes the performance of demand gen programs in partnership with the data analytics team to ensure the most efficient way we drive growth and maximize ROI.
Qualifications
Minimum Qualifications
At least 5 years of professional experience, of which 3+ years experience in demand generation in a high-growth startup environment.
Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating opportunity and pipeline.
Expert in end-to-end campaign development, execution and measurement.
Strong project management skills to effectively deliver programs, and create alignment across groups.
Excellent organizational, communication skills with the ability to confidently discuss results and strategies. Confidence in owning workstreams and leading large cross-functional team calls.
Preferred Qualifications
Proficiency with project management and marketing software tools. Experience with Adobe Analytics, Content Square, Marketo and Jira is a plus.
The US base salary range for this full-time position is $126,000 - $179,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.
#LI-RK1
Why Join Us
Build What’s Vital.
At Verily, you are a part of something bigger. We are a diverse team of builders innovating at the intersection of health and technology—united by a shared spirit of curiosity, resilience and determination to make better health possible for all. This builder mindset means your fingerprints will be on the work that shapes the future of health.
Fulfilling our precision health purpose starts with the health of our Veeps, which is why we offer flexibility, resources, and competitive benefits to support you in your whole-person well being.
Our culture reflects the behaviors that stem from living our values every day in how we Innovate Healthcare and Technology, Gain Velocity as One Verily, and Respect Individuals. As One Verily, we uphold our collective accountability to sustain this culture and to create a VIBE (Verily’s Culture of Inclusion, Belonging, and Equitability) where all Veeps feel included, a sense of belonging, and have opportunities to grow.
If this sounds exciting to you, we would love to hear from you.
You can find out more about our company culture on our LinkedIn Company Page and Verily Careers page.
#J-18808-Ljbffr
Verily is a subsidiary of Alphabet
that is using a data-driven approach to change the way people manage their health and the way healthcare is delivered. Launched from Google X in 2015, our purpose is to bring the promise of precision health to everyone, every day. We are focused on generating and activating data from a variety of sources, including clinical, social, behavioral and the real world, to arrive at the best solutions for a person based on a comprehensive view of the evidence. Our unique expertise and capabilities in technology, data science and healthcare enable the entire healthcare ecosystem to drive better health outcomes.
Description
We’re seeking a results-driven marketer to lead our B2B demand generation campaigns for our research product portfolio (Viewpoint). The demand gen marketer is a collaborative leader responsible for setting and executing integrated marketing campaigns that drive product awareness and generate leads that help achieve business objectives. This role reports to the Head of B2B Marketing and will be a critical leader who will help Verily mature marketing approach to key accounts and evolve our current go-to-market strategy.
The B2B Commercial Marketing is a team of marketers and marketing operation specialists that drive strategies to engage prospects and customers, generating demand for our prioritized solutions. We partner closely with Product Marketing, Sales and Creative teams to bring full-funnel campaigns to life and optimize performance and business impact.
Responsibilities
Develop multi-channel, demand generation strategy and approach to grow pipeline for our research product portfolio.
Coordinates, plans and executes based on clearly defined objectives. Integrated marketing plans would be completed with an audience-centric mindset across various tactics, including journey mapping, campaign development, content maps, nurture flows and events to create a consistent customer experience across all channels.
Work with channel experts to acquire and re-engage customers through a broad mix of paid, earned and owned tactics.
Execute B2B campaigns in conjunction with PMM and sales teams to ensure the messaging is consistent and appropriate for the campaign goal and ensures that it directly aligns with target personas and use cases aligned with company priorities.
Brings a data-centric mindset; tracks, measures and analyzes, reports, tests and optimizes the performance of demand gen programs in partnership with the data analytics team to ensure the most efficient way we drive growth and maximize ROI.
Qualifications
Minimum Qualifications
At least 5 years of professional experience, of which 3+ years experience in demand generation in a high-growth startup environment.
Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating opportunity and pipeline.
Expert in end-to-end campaign development, execution and measurement.
Strong project management skills to effectively deliver programs, and create alignment across groups.
Excellent organizational, communication skills with the ability to confidently discuss results and strategies. Confidence in owning workstreams and leading large cross-functional team calls.
Preferred Qualifications
Proficiency with project management and marketing software tools. Experience with Adobe Analytics, Content Square, Marketo and Jira is a plus.
The US base salary range for this full-time position is $126,000 - $179,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.
#LI-RK1
Why Join Us
Build What’s Vital.
At Verily, you are a part of something bigger. We are a diverse team of builders innovating at the intersection of health and technology—united by a shared spirit of curiosity, resilience and determination to make better health possible for all. This builder mindset means your fingerprints will be on the work that shapes the future of health.
Fulfilling our precision health purpose starts with the health of our Veeps, which is why we offer flexibility, resources, and competitive benefits to support you in your whole-person well being.
Our culture reflects the behaviors that stem from living our values every day in how we Innovate Healthcare and Technology, Gain Velocity as One Verily, and Respect Individuals. As One Verily, we uphold our collective accountability to sustain this culture and to create a VIBE (Verily’s Culture of Inclusion, Belonging, and Equitability) where all Veeps feel included, a sense of belonging, and have opportunities to grow.
If this sounds exciting to you, we would love to hear from you.
You can find out more about our company culture on our LinkedIn Company Page and Verily Careers page.
#J-18808-Ljbffr