ICONMA
Senior Product Researcher
ICONMA, Charlotte, North Carolina, United States, 28245
Senior Product Researcher
Location: Charlotte, NC/HybridDuration: 6 months
Job Description:Key Responsibilities:Conducts various research, testing and feedback functions for customers and associates; this includes executing the analysis and presentation of customer data and testing resultsCompletes competitive analysis, service flow diagrams, interviews, usability testing and benchmarking to improve productsStays current on best practice research techniques, and looks for opportunities to incorporate into the work of the product research teamManages multiple projects across multiple platforms/ suites of productsDesigns, facilitates and executes advance testing and research methods across various platforms, including B2B/B2C web and native application experiencesManages recruitment of participants as well as key relationships with research vendorsWorks cross-functionally across Client technology, as well as across the enterprise, ensuring key relationships are fostered across our Omni-channel partnersEngages with cross-functional design counterparts to understand the needs to inform the design of research studies
Competencies:Technical CompetenciesResearchFacilitation SkillsUser Acceptance Testing (UAT)User Interface DesignUser Experience Design
QualificationsMinimum Qualifications:Bachelor's Degree in Anthropology, Psychology, Human-Computer Interaction, Human Factors, or related field (or equivalent work experience in a related field)5 years of experience in UX Research or Product ManagementExperience running large-scale usability and research studies
Job DescriptionDay to Day Responsibilities:Lead Generative Research Initiatives:Drive research projects that uncover new opportunities, user behaviors, and market trends to inform product strategy.Use generative research methods (e.g., ethnographic studies, field observations, diary studies) to explore user motivations, pain points, and preferences.
Mixed Methods Research Execution:Conduct a combination of qualitative and quantitative research, including user interviews, surveys, usability tests, and A/B testing to triangulate data and generate insights.Design and execute end-to-end studies, from recruitment and data collection to analysis and reporting, ensuring both qualitative depth and quantitative rigor.
Customer Journey Mapping and Persona Development:Create detailed user personas and customer journey maps based on insights gathered from research, helping to align teams on user needs and product opportunities.Use findings to highlight key moments of friction or delight in the e-commerce experience.
Cross-Functional Collaboration:Work closely with product managers, designers, and data analysts to ensure research is aligned with product goals and outcomes.Communicate research insights clearly and effectively to various stakeholders across design, product, and business teams to drive data-driven decisions.
Define Research Strategy and Priorities:Establish and lead the research agenda by identifying key areas of focus that support the company's e-commerce product goals.Prioritize research questions and allocate resources efficiently to maximize business impact.
Advanced Data Analysis:Synthesize and analyze both qualitative data (themes, patterns) and quantitative data (metrics, statistical analysis) to produce comprehensive insights.Use tools like SPSS, R, or Python to analyze complex datasets, and present findings in a way that informs actionable product decisions.
Stakeholder Management:Manage relationships with key stakeholders by delivering insights that drive business outcomes and aligning research findings with product roadmaps.Present research findings to executive leadership, advocating for user needs and product improvements based on data.
Continuous Testing and Optimization:Implement ongoing usability testing, A/B testing, and post-launch feedback loops to refine e-commerce products.Use mixed methods to continually validate product iterations and identify new opportunities for optimization.
Documentation and Research Repository Management:Maintain a centralized repository of research insights, ensuring that findings are easily accessible and reusable for future projects.Document research processes, methodologies, and outcomes to ensure transparency and repeatability across the organization.
Ethical and Inclusive Research Practices:Ensure that all research adheres to ethical standards, including informed consent, privacy protection, and inclusivity in participant recruitment.Lead initiatives to include diverse user perspectives, particularly in global e-commerce markets.
Market and Competitive Analysis:Conduct research on competitor products, industry trends, and emerging technologies within e-commerce to provide strategic insights for product development.Leverage competitive research to identify gaps and opportunities within the current product offering.
Required Skills (top 3 non-negotiables):Mixed methods researchPresentation and CommunicationCollaboration
Software Skills Required:D-scout or equivalent, office, jira and confluence or similar
Position Information & Team Environment:Projects, services, and specialty selling is the only investment portfolio currently.We are looking to unlock how customers and associates manage projects while also improving the experience from our installers and providers.This team has 25 UX practitioners including researchers, designers and content strategists.We have a user testing lab in charlotte we would like to utilize as well as doing store testing from time to time
As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Location: Charlotte, NC/HybridDuration: 6 months
Job Description:Key Responsibilities:Conducts various research, testing and feedback functions for customers and associates; this includes executing the analysis and presentation of customer data and testing resultsCompletes competitive analysis, service flow diagrams, interviews, usability testing and benchmarking to improve productsStays current on best practice research techniques, and looks for opportunities to incorporate into the work of the product research teamManages multiple projects across multiple platforms/ suites of productsDesigns, facilitates and executes advance testing and research methods across various platforms, including B2B/B2C web and native application experiencesManages recruitment of participants as well as key relationships with research vendorsWorks cross-functionally across Client technology, as well as across the enterprise, ensuring key relationships are fostered across our Omni-channel partnersEngages with cross-functional design counterparts to understand the needs to inform the design of research studies
Competencies:Technical CompetenciesResearchFacilitation SkillsUser Acceptance Testing (UAT)User Interface DesignUser Experience Design
QualificationsMinimum Qualifications:Bachelor's Degree in Anthropology, Psychology, Human-Computer Interaction, Human Factors, or related field (or equivalent work experience in a related field)5 years of experience in UX Research or Product ManagementExperience running large-scale usability and research studies
Job DescriptionDay to Day Responsibilities:Lead Generative Research Initiatives:Drive research projects that uncover new opportunities, user behaviors, and market trends to inform product strategy.Use generative research methods (e.g., ethnographic studies, field observations, diary studies) to explore user motivations, pain points, and preferences.
Mixed Methods Research Execution:Conduct a combination of qualitative and quantitative research, including user interviews, surveys, usability tests, and A/B testing to triangulate data and generate insights.Design and execute end-to-end studies, from recruitment and data collection to analysis and reporting, ensuring both qualitative depth and quantitative rigor.
Customer Journey Mapping and Persona Development:Create detailed user personas and customer journey maps based on insights gathered from research, helping to align teams on user needs and product opportunities.Use findings to highlight key moments of friction or delight in the e-commerce experience.
Cross-Functional Collaboration:Work closely with product managers, designers, and data analysts to ensure research is aligned with product goals and outcomes.Communicate research insights clearly and effectively to various stakeholders across design, product, and business teams to drive data-driven decisions.
Define Research Strategy and Priorities:Establish and lead the research agenda by identifying key areas of focus that support the company's e-commerce product goals.Prioritize research questions and allocate resources efficiently to maximize business impact.
Advanced Data Analysis:Synthesize and analyze both qualitative data (themes, patterns) and quantitative data (metrics, statistical analysis) to produce comprehensive insights.Use tools like SPSS, R, or Python to analyze complex datasets, and present findings in a way that informs actionable product decisions.
Stakeholder Management:Manage relationships with key stakeholders by delivering insights that drive business outcomes and aligning research findings with product roadmaps.Present research findings to executive leadership, advocating for user needs and product improvements based on data.
Continuous Testing and Optimization:Implement ongoing usability testing, A/B testing, and post-launch feedback loops to refine e-commerce products.Use mixed methods to continually validate product iterations and identify new opportunities for optimization.
Documentation and Research Repository Management:Maintain a centralized repository of research insights, ensuring that findings are easily accessible and reusable for future projects.Document research processes, methodologies, and outcomes to ensure transparency and repeatability across the organization.
Ethical and Inclusive Research Practices:Ensure that all research adheres to ethical standards, including informed consent, privacy protection, and inclusivity in participant recruitment.Lead initiatives to include diverse user perspectives, particularly in global e-commerce markets.
Market and Competitive Analysis:Conduct research on competitor products, industry trends, and emerging technologies within e-commerce to provide strategic insights for product development.Leverage competitive research to identify gaps and opportunities within the current product offering.
Required Skills (top 3 non-negotiables):Mixed methods researchPresentation and CommunicationCollaboration
Software Skills Required:D-scout or equivalent, office, jira and confluence or similar
Position Information & Team Environment:Projects, services, and specialty selling is the only investment portfolio currently.We are looking to unlock how customers and associates manage projects while also improving the experience from our installers and providers.This team has 25 UX practitioners including researchers, designers and content strategists.We have a user testing lab in charlotte we would like to utilize as well as doing store testing from time to time
As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.