Vice President Corporate Marketing

Job Title : Vice President Corporate MarketingLocation : United StatesJob Overview:The VP of Corporate Marketing

will be responsible for providing leadership and management of the Company’s corporate marketing organization.

The person will

ensure that

C

ompany's brand is effectively communicated

globally

to the target audience, driving growth and enhancing the

C

ompany's reputation in the marketplace.

The person

will oversee

the

branding related to

marketing and brand strategy

, advertising, awareness, creative services, corporate messaging,

external and

internal communications and the strategic use of marketing data to

contribute to Company’s business growth

.This leader will define, implement and measure strategic, global corporate marketing initiatives that build awareness and consideration for the brand, and enhance marketing and

business development

efforts.Job Duties and Responsibilities:Marketing & Communications StrategyDefine and execute the corporate marketing and brand strategy resulting in consistent

global

branding, messaging and positioning

to support Company’s strategies and objectivesStay updated on industry trends and foster innovation to drive Company’s competitive advantage in the marketCreate solid network of strategic partnership and develop

marketing

& branding

plan

s or initiatives that drive sales and revenue;Adjust marketing plans to stay ahead in the industry by

understand

ing

industry and client trends,

analyzing client needs and competitor strategiesDefine Company’s targeting and positioning with respect to competitors, and promote C

ompany’s

competitive advantages

in the marketplaceD

evelop and implement a segmentation strategy in partnership with B

usiness

D

evelopment

or key stakeholdersDefine and execute programs to engage with influencers such as media, analysts and industry thought leaders, to ensure they have a positive and current view of the CompanyPresent a relevant and differentiated global brand and ensure consistent stewardship as appropriate in areas of direct and indirect ownership including events, web properties, media and analyst relations, executive speaking opportunities, thought leadership, as well as employee and community-relationsBuild and maintain relationships with media and industry influencers, promoting positive brand awareness and expanding the company's reach.Manage P

ublic

R

elations

globally and guide relevant topical press coverage for the company and external thought leadership placements for key executives.Develop and implement communication strategy and plans by working with leadership members and cross-function collaborationsPartner with business development, operations,

and relevant key stakeolders

in order to project consistent corporate messages internally and externallyMarketing OperationsPlan and organize

M

arketing

& Communications daily

operations

and oversee implementation of programs and projects to strengthen Corporate branding globallyDesign and

implement marketing

campaigns,

public relations programs

and other marketing efforts across channels (digital, press etc.)

by collaborating with internal teams and external partnersMonitor marketing performance using key performance indicators (KPIs) and

keep Company Leadership and key stakeholders updatedDevelop and m

anage

Corporate M

arketing budget, allocating resources for advertising, promotions,

events

and other campaigns to optimize resultsManage the interface with external agencies including but not limited to PR, advertising, branding, creative services, events and webOversee the creation of engaging and relevant content for various channels, including social media, email,

C

ompany websit

e, etc.Review market research and analyze competitor

informationEnsure compliance with industry regulations and best practices, protecting the company's reputation and maintaining ethical standards in all marketing initiativesContinuously assess and optimize the company's marketing technology stack to improve efficiency and maintain a competitive edgeCollaborate cross-functionally on Company Trademark and relevant intangibal asset registration and managementBuild and manage a highly efficient team of marketing professionals, and provide guidance on executing goals, conduct performance reviews and regular coachingCoordinate the responsibilities and assignment of the marketing team to ensure high quality and effective deliveryCultivate, train and develop team members with deep knowledge of the industry and strong function competenciesSupervisory Responsibilities:Directly supervise employees, as required. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.Responsibilities include interviewing, hiring and training employees; planning, assigning and directing work; performance management; rewarding and disciplining employees; addressing complaints and resolving problems.Job Requirements:o

College

degree (BA or BS) in Marketing, Communications, English, or Journalism required, relevant equivalent experience and/or advanced degreeo

15 years relevant experience in a high-growth global clinical research organization with direct responsibility for corporate and/or product marketing strategy and executiono

Track record of success in an executive marketing

leadership/management

role at a high growth global clinical research organizationo

Experience leading the branding

strategy and

exerciseo

Understanding of regional marketing in key countries

aligned with Company strategies (

such as China, United States, Germany,

UK,

etc.

)o

Critical thinking, strategic acumen and market insight: The skill to synthesize competitive trends, market data and customer /consumer insights into a plan of action. Comfortable with ambiguity and change.o

Difference maker - hands-on, action-oriented leader who can command the respect of his/her superiors, peers and team. Ability to influence team to buy-in fully to the approach and execute goals and objectives with enthusiasm.o

Leadership by example and motivation through creating common vision and commitment to desired outcomeso

Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, service product promotion, communications, etc.)o

Passion for results and performance oriented: The ability to find creative solutions and generate results in a dynamic, high growth environment. Will have a strong sense of urgency and the ability to infuse that in othe

rso

Ability to determine, implement and adjust the mix between internal- and vendor-resources particularly in the areas of advertising, creative services and event management to drive optimal outcomes. Build and manage relationships with chosen vendors.o

Outstanding communication (written and verbal) and interpersonal abilitieswith all stakeholders·

Capabilitieso

Up to 20% travel, as neededo

Ability to work remotelyo

Flexible work schedule to support global conference calls#LI-RC1

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The company will not accept unsolicited resumes from third party vendors.

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