Universal Music Group
Manager, Audience Growth
Universal Music Group, Santa Monica, California, United States, 90403
We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation, and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute, and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Universal Music Enterprises (UMe) is the centralized U.S. catalog entity for the Universal Music Group. Working closely in concert with all the company's record labels, UMe provides a global frontline approach to catalog management, a concentration of resources, a greater emphasis on strategic marketing initiatives, and opportunities in new and emerging technologies.
How we LEAD:
Universal Music Enterprises (UMe) is presently seeking a Manager, Audience Growth in the company's Santa Monica, CA location reporting to the Senior Director, Audience Growth. The foundations of the Audience Growth team include Insights, Community Engagement, Strategy, and Data Collection. Core functions involve supporting the Audience Growth team's marketing efforts in the creation and implementation of digital campaigns to increase fan engagement, developing our owned audiences across platforms, working with external partners to secure their support, and executing innovative digital marketing strategies.
How you'll CREATE:
Work closely with the Audience Growth leads to develop innovative digital marketing campaigns and initiatives with the focus on engaging and growing audiences (increasing lean-forward listeners, monthly listeners, subscribers, international consumption growth, etc.)Assist in overseeing campaign execution with a focus on global audience engagement to grow audiencesLiaise closely with artists and their representatives to build a foundation of trustAssist the Sr. Director of CRM in the UMe newsletter strategy and artist CRM editorial calendarBe well versed in social trends and strategies, including short form content, social media calendar maintenance and execution, and fan engagement strategiesDemonstrate organization and attention to detail in effectively managing and communicating timelines, due dates, and prioritizing tasksShow us your experience with influencer and creator marketing campaigns, the landscape, trends, micro communities, and how to develop campaigns that grow audience and drive streaming consumptionDemonstrate an understanding of general digital marketing data points from social media, CRM, and digital advertising and know how to recap these for internal and external stakeholdersInnovate and be proactive in bringing progressive digital marketing campaigns and inspiring ideas to the teamBe a trusted team member and understand how to collaborate with the broader Audience Growth team and other teams at UMe, including Project Managers, International, Content, Commercial Marketing, Production, A&R, and Publicity
Bring your VIBE:
2-4+ years of experience in marketing, communications, creative agency, or similar fieldsExperience in global music digital marketing, ideally working across genresUnderstanding of the technology and marketplace powering today and tomorrow's music industryKnowledge of advertising, CRM, fan engagement, and analytics and curiosity and openness to learnProven ability to communicate and be a trusted team memberExcitement for-and understanding of-new digital trends, memes, and platformsStrong grasp of collaboration and asset management toolsAn unquenchable thirst for innovation, experimentation, and reinvention and a passion for bringing music to the world in innovative waysAttention to detail for internal and external operationsAbility to handle multiple projects and operate effectively in a high-pressured environmentAbsolute discretion necessary to work with sensitive projects and teams
Perks Playlist:
Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spiritComprehensive medical, dental, vision, and FSA options, as well as:100% coverage for out-patient mental health servicesWellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)A lifetime fertility support allowance of $30,000 to plan participantsStudent Loan Repayment Assistance and Tuition Reimbursement100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Variety of ways to prioritize much-needed time away from work including:Flexible Paid Time Off (PTO) for exempt employees3-weeks PTO for non-exempt employees2-weeks paid Winter Break10 Company Holidays (including Juneteenth and Wellbeing Day)Summer Fridays (between Memorial Day and Labor Day)Generous paid parental leave for every type of parent
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
For more information, please click on the following links.#J-18808-Ljbffr
Universal Music Enterprises (UMe) is the centralized U.S. catalog entity for the Universal Music Group. Working closely in concert with all the company's record labels, UMe provides a global frontline approach to catalog management, a concentration of resources, a greater emphasis on strategic marketing initiatives, and opportunities in new and emerging technologies.
How we LEAD:
Universal Music Enterprises (UMe) is presently seeking a Manager, Audience Growth in the company's Santa Monica, CA location reporting to the Senior Director, Audience Growth. The foundations of the Audience Growth team include Insights, Community Engagement, Strategy, and Data Collection. Core functions involve supporting the Audience Growth team's marketing efforts in the creation and implementation of digital campaigns to increase fan engagement, developing our owned audiences across platforms, working with external partners to secure their support, and executing innovative digital marketing strategies.
How you'll CREATE:
Work closely with the Audience Growth leads to develop innovative digital marketing campaigns and initiatives with the focus on engaging and growing audiences (increasing lean-forward listeners, monthly listeners, subscribers, international consumption growth, etc.)Assist in overseeing campaign execution with a focus on global audience engagement to grow audiencesLiaise closely with artists and their representatives to build a foundation of trustAssist the Sr. Director of CRM in the UMe newsletter strategy and artist CRM editorial calendarBe well versed in social trends and strategies, including short form content, social media calendar maintenance and execution, and fan engagement strategiesDemonstrate organization and attention to detail in effectively managing and communicating timelines, due dates, and prioritizing tasksShow us your experience with influencer and creator marketing campaigns, the landscape, trends, micro communities, and how to develop campaigns that grow audience and drive streaming consumptionDemonstrate an understanding of general digital marketing data points from social media, CRM, and digital advertising and know how to recap these for internal and external stakeholdersInnovate and be proactive in bringing progressive digital marketing campaigns and inspiring ideas to the teamBe a trusted team member and understand how to collaborate with the broader Audience Growth team and other teams at UMe, including Project Managers, International, Content, Commercial Marketing, Production, A&R, and Publicity
Bring your VIBE:
2-4+ years of experience in marketing, communications, creative agency, or similar fieldsExperience in global music digital marketing, ideally working across genresUnderstanding of the technology and marketplace powering today and tomorrow's music industryKnowledge of advertising, CRM, fan engagement, and analytics and curiosity and openness to learnProven ability to communicate and be a trusted team memberExcitement for-and understanding of-new digital trends, memes, and platformsStrong grasp of collaboration and asset management toolsAn unquenchable thirst for innovation, experimentation, and reinvention and a passion for bringing music to the world in innovative waysAttention to detail for internal and external operationsAbility to handle multiple projects and operate effectively in a high-pressured environmentAbsolute discretion necessary to work with sensitive projects and teams
Perks Playlist:
Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spiritComprehensive medical, dental, vision, and FSA options, as well as:100% coverage for out-patient mental health servicesWellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)A lifetime fertility support allowance of $30,000 to plan participantsStudent Loan Repayment Assistance and Tuition Reimbursement100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Variety of ways to prioritize much-needed time away from work including:Flexible Paid Time Off (PTO) for exempt employees3-weeks PTO for non-exempt employees2-weeks paid Winter Break10 Company Holidays (including Juneteenth and Wellbeing Day)Summer Fridays (between Memorial Day and Labor Day)Generous paid parental leave for every type of parent
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
For more information, please click on the following links.#J-18808-Ljbffr