SharkNinja
Senior Analyst, Digital Commerce Insights
SharkNinja, Needham Heights, Massachusetts, us, 02494
Our purpose is to positively impact people's lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
Overview:
The Senior Analyst, Digital Commerce Insights will play a pivotal role in leveraging data to drive growth and optimize SharkNinja's digital commerce operations. The Senior Analyst, Digital Commerce Insights is responsible for analyzing data from various digital touchpoints, providing actionable insights to improve customer experience, conversion rates, and overall performance of e-commerce platforms. The Senior Analyst, Digital Commerce Insights will work closely with cross-functional teams including e-commerce, product, marketing, and UX, and will support data-driven decision-making to enhance the digital customer journey.
Reporting to the Vice President of Digital Commerce Operations & UX, the Senior Analyst will be instrumental in transforming data into insights that shape SharkNinja's digital commerce strategies across the Americas.
Key Responsibilities:
Data Analysis & Insights
Analyze digital commerce performance across SharkNinja's direct-to-consumer (DTC) website and third-party marketplaces, identifying trends, opportunities, and areas for improvementConduct deep-dive analyses into customer behavior, traffic sources, funnel performance, and conversion rates to identify optimization opportunitiesProvide data-driven recommendations to improve the user experience, increase conversion, and drive revenue growthTrack key performance indicators (KPIs) such as site traffic, page load times, cart abandonment, customer lifetime value (CLV), and channel performanceMonitor and report on campaign effectiveness, website performance, and overall business impact, providing actionable insights to leadershipCustomer Journey Analysis
Map the digital customer journey and analyze behavior at each touchpoint to uncover friction points and opportunities for improving the user experiencePartner with UX, product, and marketing teams to implement strategies that reduce friction and enhance the end-to-end customer journeyConduct A/B testing and multivariate testing to identify the most effective changes to improve conversion rates and user engagementUse behavioral data and customer feedback to recommend design and content optimizations for SharkNinja's digital platformsPerformance Reporting & Dashboards
Build and maintain dashboards and reports that provide real-time visibility into digital commerce performance, using tools like Google Analytics, Adobe Analytics, or Power BIDevelop and deliver weekly, monthly, and quarterly performance reports to stakeholders, highlighting trends, insights, and recommended actionsWork closely with the digital commerce, marketing, and operations teams to ensure alignment on KPIs and performance metricsCollaboration & Cross-Functional Partnership
Collaborate with cross-functional teams, including marketing, product, IT, and UX, to support data-driven decision-making and provide insights that drive digital commerce initiativesPartner with product and technology teams to track the impact of new features, enhancements, or optimizations on key business metricsProvide data support for digital marketing campaigns, evaluating campaign performance, and suggesting optimizations for improved ROIMarket & Competitive Intelligence
Monitor industry trends and the competitive landscape to identify opportunities for growth and innovation within SharkNinja's digital commerce channelsAnalyze competitor performance and benchmark SharkNinja's digital platforms against industry standards and best practicesProvide leadership with insights on emerging trends in digital commerce, customer behavior, and technology to inform strategic planningQualifications:
Education & Experience
Bachelor's degree in Business, Data Science, Marketing Analytics, or related field3+ years of experience in a digital commerce, e-commerce analytics, or digital marketing analytics roleProven experience analyzing e-commerce performance data, digital marketing metrics, and customer journey analyticsStrong experience with analytics tools such as Google Analytics, Adobe Analytics, Power BI, Tableau, or similar platformsExperience in consumer products or retail industries is a plusSkills & Competencies
Strong analytical skills with the ability to synthesize large data sets and provide clear, actionable insightsProficiency in data visualization tools (e.g., Power BI, Tableau) and data reporting softwareFamiliarity with A/B testing frameworks and methodologiesExcellent communication and presentation skills, with the ability to convey insights to non-technical stakeholdersStrong attention to detail and a proactive approach to identifying and solving problemsExperience working in a fast-paced, dynamic environment, with the ability to manage multiple prioritiesReporting & Collaboration
Reports to the Vice President, Digital Commerce Operations & UXWorks closely with digital commerce, product, marketing, and UX teams to provide insights that drive performance improvementsWhy Join SharkNinja?
SharkNinja is at the forefront of digital commerce innovation, and this role offers the opportunity to make a meaningful impact on the company's digital growth. As a Senior Analyst, Digital Commerce Insights, you will leverage data to optimize performance, enhance customer experience, and drive business success.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET
Lead us to be "RARELY SATISFIED"Make things better each day; "PROGRESS OVER PERFECTION"Use your knowledge of our consumer, understand that "DETAILS MAKE THE DIFFERENCE"Deliver something great; "WINNING IS A TEAM SPORT"Be clear and honest, "COMMUNICATING FOR IMPACT"
Explore SharkNinja:
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SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
Overview:
The Senior Analyst, Digital Commerce Insights will play a pivotal role in leveraging data to drive growth and optimize SharkNinja's digital commerce operations. The Senior Analyst, Digital Commerce Insights is responsible for analyzing data from various digital touchpoints, providing actionable insights to improve customer experience, conversion rates, and overall performance of e-commerce platforms. The Senior Analyst, Digital Commerce Insights will work closely with cross-functional teams including e-commerce, product, marketing, and UX, and will support data-driven decision-making to enhance the digital customer journey.
Reporting to the Vice President of Digital Commerce Operations & UX, the Senior Analyst will be instrumental in transforming data into insights that shape SharkNinja's digital commerce strategies across the Americas.
Key Responsibilities:
Data Analysis & Insights
Analyze digital commerce performance across SharkNinja's direct-to-consumer (DTC) website and third-party marketplaces, identifying trends, opportunities, and areas for improvementConduct deep-dive analyses into customer behavior, traffic sources, funnel performance, and conversion rates to identify optimization opportunitiesProvide data-driven recommendations to improve the user experience, increase conversion, and drive revenue growthTrack key performance indicators (KPIs) such as site traffic, page load times, cart abandonment, customer lifetime value (CLV), and channel performanceMonitor and report on campaign effectiveness, website performance, and overall business impact, providing actionable insights to leadershipCustomer Journey Analysis
Map the digital customer journey and analyze behavior at each touchpoint to uncover friction points and opportunities for improving the user experiencePartner with UX, product, and marketing teams to implement strategies that reduce friction and enhance the end-to-end customer journeyConduct A/B testing and multivariate testing to identify the most effective changes to improve conversion rates and user engagementUse behavioral data and customer feedback to recommend design and content optimizations for SharkNinja's digital platformsPerformance Reporting & Dashboards
Build and maintain dashboards and reports that provide real-time visibility into digital commerce performance, using tools like Google Analytics, Adobe Analytics, or Power BIDevelop and deliver weekly, monthly, and quarterly performance reports to stakeholders, highlighting trends, insights, and recommended actionsWork closely with the digital commerce, marketing, and operations teams to ensure alignment on KPIs and performance metricsCollaboration & Cross-Functional Partnership
Collaborate with cross-functional teams, including marketing, product, IT, and UX, to support data-driven decision-making and provide insights that drive digital commerce initiativesPartner with product and technology teams to track the impact of new features, enhancements, or optimizations on key business metricsProvide data support for digital marketing campaigns, evaluating campaign performance, and suggesting optimizations for improved ROIMarket & Competitive Intelligence
Monitor industry trends and the competitive landscape to identify opportunities for growth and innovation within SharkNinja's digital commerce channelsAnalyze competitor performance and benchmark SharkNinja's digital platforms against industry standards and best practicesProvide leadership with insights on emerging trends in digital commerce, customer behavior, and technology to inform strategic planningQualifications:
Education & Experience
Bachelor's degree in Business, Data Science, Marketing Analytics, or related field3+ years of experience in a digital commerce, e-commerce analytics, or digital marketing analytics roleProven experience analyzing e-commerce performance data, digital marketing metrics, and customer journey analyticsStrong experience with analytics tools such as Google Analytics, Adobe Analytics, Power BI, Tableau, or similar platformsExperience in consumer products or retail industries is a plusSkills & Competencies
Strong analytical skills with the ability to synthesize large data sets and provide clear, actionable insightsProficiency in data visualization tools (e.g., Power BI, Tableau) and data reporting softwareFamiliarity with A/B testing frameworks and methodologiesExcellent communication and presentation skills, with the ability to convey insights to non-technical stakeholdersStrong attention to detail and a proactive approach to identifying and solving problemsExperience working in a fast-paced, dynamic environment, with the ability to manage multiple prioritiesReporting & Collaboration
Reports to the Vice President, Digital Commerce Operations & UXWorks closely with digital commerce, product, marketing, and UX teams to provide insights that drive performance improvementsWhy Join SharkNinja?
SharkNinja is at the forefront of digital commerce innovation, and this role offers the opportunity to make a meaningful impact on the company's digital growth. As a Senior Analyst, Digital Commerce Insights, you will leverage data to optimize performance, enhance customer experience, and drive business success.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET
Lead us to be "RARELY SATISFIED"Make things better each day; "PROGRESS OVER PERFECTION"Use your knowledge of our consumer, understand that "DETAILS MAKE THE DIFFERENCE"Deliver something great; "WINNING IS A TEAM SPORT"Be clear and honest, "COMMUNICATING FOR IMPACT"
Explore SharkNinja:
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com