Senior Analyst, Digital A/B Testing

Our purpose is to positively impact peoples lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.The Senior Analyst, Digital A/B Testing will play a key role in driving the optimization of SharkNinjas digital experiences through rigorous A/B and multivariate testing. The Senior Analyst, Digital A/B Testing will be responsible for designing, executing, and analyzing experiments across SharkNinjas digital platforms, with the goal of improving user experience, conversion rates, and overall digital performance. Working closely with UX, product, marketing, and analytics teams, the Senior Analyst will help inform data-driven decisions that impact SharkNinjas digital strategies and customer journeys.Key Responsibilities:A/B Testing Strategy & ExecutionDesign, develop, and implement A/B and multivariate tests across SharkNinjas digital platforms to identify optimization opportunitiesCollaborate with UX and product teams to prioritize and test new digital features, landing pages, and customer journeysSet up test frameworks and methodologies, ensuring that all experiments are statistically sound and aligned with business goalsEnsure proper segmentation and randomization in experiments to maintain the integrity of resultsCreate hypotheses based on user behavior, funnel analysis, and other data insights, and propose tests to improve conversion and engagement metricsData Collection & AnalysisAnalyze test data to extract actionable insights and provide recommendations on digital experience improvementsUse statistical methods to evaluate test results, ensuring that findings are reliable and provide clear direction for decision-makingLeverage data visualization tools to create dashboards and reports that communicate the performance of A/B tests to key stakeholdersIdentify patterns and trends from test results to inform future digital strategies and testing roadmapsPerform post-test analysis to assess the long-term impact of winning tests on customer behavior and key business metricsOptimization & Continuous ImprovementWork closely with digital marketing, UX, and product teams to continuously optimize SharkNinjas digital experiences based on A/B testing insightsDrive iterative testing and continuous improvement processes to refine website elements, content, user flows, and other touchpoints across digital platformsMonitor key performance indicators (KPIs) such as conversion rates, bounce rates, customer engagement, and other relevant metrics to identify additional opportunities for testing and optimizationCross-Functional CollaborationPartner with business intelligence, data science, and marketing analytics teams to ensure alignment on testing methodologies, data accuracy, and reporting standardsCollaborate with digital product and UX teams to translate test results into practical design and functionality improvementsCommunicate A/B testing findings, insights, and recommendations to stakeholders across SharkNinja, from digital teams to senior leadership, in a clear and actionable mannerQualifications:Education & ExperienceBachelors degree in Statistics, Data Science, Business Analytics, or related field3+ years of experience in digital A/B testing, experimentation, or optimization roles, preferably within an e-commerce or consumer-focused environmentDemonstrated expertise in designing, running, and analyzing A/B and multivariate testsStrong understanding of statistical significance, sample size requirements, and experimental design principlesSkills & CompetenciesAnalytics Expertise : Proficiency in analytics tools such as Google Analytics, Adobe Analytics, Optimizely, or similar platforms to track user behavior and test resultsStatistical Knowledge : Solid understanding of statistics and testing methodologies, with the ability to calculate statistical significance, confidence intervals, and interpret complex data setsData Visualization : Experience with data visualization tools (e.g., Tableau, Power BI) to present test results and insights clearly to stakeholdersCollaboration : Strong ability to work cross-functionally with marketing, product, UX, and development teams to drive testing and optimization effortsAttention to Detail : Detail-oriented with a focus on ensuring the accuracy and integrity of A/B tests, from hypothesis formation to final analysisProblem-Solving : Critical thinking skills to identify potential issues with digital experiences and devise hypotheses for testing improvementsCommunication Skills : Excellent verbal and written communication skills, with the ability to translate complex testing results into actionable insights for non-technical stakeholdersReporting & CollaborationReports to the Senior Director, Digital Experience and Business IntelligenceWorks closely with UX, product, marketing, and data science teams to ensure that test results are used to drive meaningful improvements in SharkNinjas digital strategyAt SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET

Lead us to be "RARELY SATISFIED"Make things better each day; "PROGRESS OVER PERFECTION"Use your knowledge of our consumer, understand that "DETAILS MAKE THE DIFFERENCE"Deliver something great; "WINNING IS A TEAM SPORT"Be clear and honest, "COMMUNICATING FOR IMPACT"

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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.comPDN-9d2b7086-94cb-4e08-b8e6-47098023f043