Educational Testing Service (ETS)
Event and Trade Show Marketing Operations Lead
Educational Testing Service (ETS), Princeton, New Jersey, us, 08543
Job Description:
About ETS:For more than 75 years, we have amplified products and services based on rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research, and trusted assessments that help guide learners around the world on their path to new possibilities.
Our portfolio of trusted measures includes
TOEFL, TOEIC, GRE, and Praxis . Along with research, development, and innovation that explores new frontiers in learning and measurement, our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.
With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint. Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve.
We are seeking a dynamic and experienced
Event and Trade Show Marketing Operations Lead
to join our events team within the Global Brand and Marketing Excellence team - corporate brand and global center of excellence. The Event & Trade Show Marketing Operations Lead plays a dual role: delivering events for the ETS corporate brand (ETS) and sub-brands (ETS Solutions, ETS Research Institute), and contributing to setting the standards via best practices for ETS’s independent brand teams, regional teams, and local markets as part of the corporate Center of Excellence.
Events and trade shows are a key pillar of how ETS goes to market to show thought leadership and drive quality leads. This role is pivotal in enhancing the presence of our new brand with its new brand positioning through successful planning, coordination, communication, and execution of trade shows, events, and conferences. The ideal candidate will bring a blend of strategic vision, operational expertise, and hands-on execution to elevate our trade show and event marketing efforts.
This role reports into the
Executive Director, Lead Event Strategist .
RESPONSIBILITIES
Successfully bring to life ETS’s corporate and owned events
to increase ETS’s thought leadership and brand relevance.
Plan and facilitate end-to-end logistics
for all events, including contract deal term negotiation, sponsorship fulfillment, attendee lists, venue preparation, catering, entertainment, transportation and equipment, booth design, and onsite execution on time and within aligned budgets.
Oversee event management software
for all events, including managing invite lists, communicating with attendees and stakeholders, execution, and reporting.
Collaborate with cross-functional teams
to ensure cohesive, impactful event experiences, create and deliver marketing assets, leverage event tech to drive results, and partner with broader marketing teams to ensure events are highlighted in integrated marketing plans.
Locate resources, visit sites, and lead pre-event meetings
to help staff make decisions about event design.
Support creation of documents, run meetings with internal stakeholders and customers
to keep everyone updated, aligned, and included in the process well in advance. Ensure consistent, high-level service throughout all phases.
Cultivating and maintaining relationships
with the Conference organizations we partner with.
Responsible for the inventory
and management of promotional items inventory, reordering, and shipment to conferences through the vendor or from the Princeton, NJ office.
Oversee event experiences from conception through post-event review ; manage on-site preparations, production, and event breakdown; and ensure consistent, high-level service throughout all phases.
Build and maintain a comprehensive database
of industry contacts, vendors, and venues.
Troubleshoot any issues
that arise prior to and during the event.
Participate in planning meetings , reviewing the details of events which he or she has been working on, answering questions from staff members, and discussing relevant logistical matters.
Ethical standards:
Adhere to ethical standards and comply with the laws and regulations applicable to the job function.
Travel
to select events as needed. This may include weekend and evening hours.
Experience and Skills:
EDUCATION
Bachelor’s degree in Marketing, Business Administration, a related field, or equivalent combination of education, training, and experience required.
EXPERIENCE
6+ years of experience in event and trade show management, preferably within the B2B sector.
Proven track record of successfully managing large-scale events and trade shows from conception to completion.
SKILLS
Strong
project management and organizational skills
with the ability to manage multiple projects simultaneously and attention to detail.
Excellent
interpersonal and communication skills , with a keen ability to build and maintain professional relationships.
Skilled at efficiently and effectively using
PowerPoint .
Creative thinker and problem solver
with a strategic mindset, ability to frame up problems and opportunities to drive decision making.
Proficiency in
event management software and tools .
Proven ability in a fast-paced environment
managing multiple collaborators and concurrent programs.
Ability to
focus and work under pressure , with the ability to prioritize and handle a variety of projects simultaneously.
ETS believes in a Total Rewards philosophy for our employees, and they include:
Health, Vision, Dental insurance plans to choose from.
Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as online learning access!
Generous PTO and vacation time to balance your work and life.
Additional 8 hours of PTO for volunteer work.
Retirement plan (401(a)) and traditional Roth (403b) with company contribution.
Commuter Benefits, Pet Insurance, 1 year subscription to Calm App.
ETS is mission-driven and action-oriented
Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment, ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees.
How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for you!
Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign. Our employees can support any 501c3 or eligible charity of their choice.
ETS is an Equal Opportunity Employer
comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.
From: Educational Testing Service
#J-18808-Ljbffr
About ETS:For more than 75 years, we have amplified products and services based on rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research, and trusted assessments that help guide learners around the world on their path to new possibilities.
Our portfolio of trusted measures includes
TOEFL, TOEIC, GRE, and Praxis . Along with research, development, and innovation that explores new frontiers in learning and measurement, our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.
With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint. Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve.
We are seeking a dynamic and experienced
Event and Trade Show Marketing Operations Lead
to join our events team within the Global Brand and Marketing Excellence team - corporate brand and global center of excellence. The Event & Trade Show Marketing Operations Lead plays a dual role: delivering events for the ETS corporate brand (ETS) and sub-brands (ETS Solutions, ETS Research Institute), and contributing to setting the standards via best practices for ETS’s independent brand teams, regional teams, and local markets as part of the corporate Center of Excellence.
Events and trade shows are a key pillar of how ETS goes to market to show thought leadership and drive quality leads. This role is pivotal in enhancing the presence of our new brand with its new brand positioning through successful planning, coordination, communication, and execution of trade shows, events, and conferences. The ideal candidate will bring a blend of strategic vision, operational expertise, and hands-on execution to elevate our trade show and event marketing efforts.
This role reports into the
Executive Director, Lead Event Strategist .
RESPONSIBILITIES
Successfully bring to life ETS’s corporate and owned events
to increase ETS’s thought leadership and brand relevance.
Plan and facilitate end-to-end logistics
for all events, including contract deal term negotiation, sponsorship fulfillment, attendee lists, venue preparation, catering, entertainment, transportation and equipment, booth design, and onsite execution on time and within aligned budgets.
Oversee event management software
for all events, including managing invite lists, communicating with attendees and stakeholders, execution, and reporting.
Collaborate with cross-functional teams
to ensure cohesive, impactful event experiences, create and deliver marketing assets, leverage event tech to drive results, and partner with broader marketing teams to ensure events are highlighted in integrated marketing plans.
Locate resources, visit sites, and lead pre-event meetings
to help staff make decisions about event design.
Support creation of documents, run meetings with internal stakeholders and customers
to keep everyone updated, aligned, and included in the process well in advance. Ensure consistent, high-level service throughout all phases.
Cultivating and maintaining relationships
with the Conference organizations we partner with.
Responsible for the inventory
and management of promotional items inventory, reordering, and shipment to conferences through the vendor or from the Princeton, NJ office.
Oversee event experiences from conception through post-event review ; manage on-site preparations, production, and event breakdown; and ensure consistent, high-level service throughout all phases.
Build and maintain a comprehensive database
of industry contacts, vendors, and venues.
Troubleshoot any issues
that arise prior to and during the event.
Participate in planning meetings , reviewing the details of events which he or she has been working on, answering questions from staff members, and discussing relevant logistical matters.
Ethical standards:
Adhere to ethical standards and comply with the laws and regulations applicable to the job function.
Travel
to select events as needed. This may include weekend and evening hours.
Experience and Skills:
EDUCATION
Bachelor’s degree in Marketing, Business Administration, a related field, or equivalent combination of education, training, and experience required.
EXPERIENCE
6+ years of experience in event and trade show management, preferably within the B2B sector.
Proven track record of successfully managing large-scale events and trade shows from conception to completion.
SKILLS
Strong
project management and organizational skills
with the ability to manage multiple projects simultaneously and attention to detail.
Excellent
interpersonal and communication skills , with a keen ability to build and maintain professional relationships.
Skilled at efficiently and effectively using
PowerPoint .
Creative thinker and problem solver
with a strategic mindset, ability to frame up problems and opportunities to drive decision making.
Proficiency in
event management software and tools .
Proven ability in a fast-paced environment
managing multiple collaborators and concurrent programs.
Ability to
focus and work under pressure , with the ability to prioritize and handle a variety of projects simultaneously.
ETS believes in a Total Rewards philosophy for our employees, and they include:
Health, Vision, Dental insurance plans to choose from.
Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as online learning access!
Generous PTO and vacation time to balance your work and life.
Additional 8 hours of PTO for volunteer work.
Retirement plan (401(a)) and traditional Roth (403b) with company contribution.
Commuter Benefits, Pet Insurance, 1 year subscription to Calm App.
ETS is mission-driven and action-oriented
Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment, ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees.
How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for you!
Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign. Our employees can support any 501c3 or eligible charity of their choice.
ETS is an Equal Opportunity Employer
comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.
From: Educational Testing Service
#J-18808-Ljbffr