Sui
Manager, Account Based Marketing (ABM)
Sui, Denver, Colorado, United States, 80285
Build the future of data. Join the Snowflake team.The Snowflake ABM team is excited to bring on a dynamic and strategic-minded leader to join our team as a Manager, Account-Based Marketing (ABM). This role is pivotal in driving our high volume, new business marketing efforts towards targeted accounts, aligning closely with sales objectives to maximize revenue generation and customer acquisition. The ideal candidate will possess a strong blend of strategic thinking, creative problem-solving, and hands-on execution skills.THIS ROLE WILL BE RESPONSIBLE FOR:
Managing team members to their KPIs including account coverage, new opportunity creation, deal acceleration, and consumption.Developing individuals in career growth by providing opportunities, guidance, and support.Driving alignment and execution of SDR-integrated plays as well as measurement of impact.Utilizing data-driven insights to segment target accounts effectively and develop tailored messaging.Leveraging marketing automation and CRM tools to track campaign performance and optimize tactics.Measuring and reporting on the success of ABM initiatives, including key metrics.Collaborating with cross-functional teams to align ABM strategies with overall business objectives.Managing budget requests and spend for the team.Continuously iterating and optimizing ABM programs based on performance data.MARKETING SKILLS AND EXPERIENCE:
Campaign Execution and Optimization:
Lead the planning, execution, and optimization of multi-channel ABM campaigns.Multi-Channel Marketing:
Experience with paid media, digital, direct mail, and events to drive impact.Account Identification and Targeting:
Utilize predictive analytics to identify high-value target accounts.Measurement and Reporting:
Establish KPIs to measure the effectiveness of ABM initiatives.Technology Evaluation and Innovation:
Knowledge of ABM technology and tools.LEADERSHIP SKILLS AND EXPERIENCE:
Management:
Experience managing at least three people, preferred.Strategic Development:
Identify opportunity points within accounts and expand success.Strategic Communication:
Ability to roll up tactical concepts into strategic presentations.Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data.The following represents the expected range of compensation for this role:The estimated base salary range for this role is $128,000 - $173,200.This role is eligible to participate in Snowflake’s bonus and equity plan.The successful candidate’s starting salary will be determined based on skills, experience, and geographic location. This role is also eligible for a competitive
benefits
package.Snowflake is growing fast, and we’re looking for people who share our values and challenge ordinary thinking.How do you want to make your impact?
#J-18808-Ljbffr
Managing team members to their KPIs including account coverage, new opportunity creation, deal acceleration, and consumption.Developing individuals in career growth by providing opportunities, guidance, and support.Driving alignment and execution of SDR-integrated plays as well as measurement of impact.Utilizing data-driven insights to segment target accounts effectively and develop tailored messaging.Leveraging marketing automation and CRM tools to track campaign performance and optimize tactics.Measuring and reporting on the success of ABM initiatives, including key metrics.Collaborating with cross-functional teams to align ABM strategies with overall business objectives.Managing budget requests and spend for the team.Continuously iterating and optimizing ABM programs based on performance data.MARKETING SKILLS AND EXPERIENCE:
Campaign Execution and Optimization:
Lead the planning, execution, and optimization of multi-channel ABM campaigns.Multi-Channel Marketing:
Experience with paid media, digital, direct mail, and events to drive impact.Account Identification and Targeting:
Utilize predictive analytics to identify high-value target accounts.Measurement and Reporting:
Establish KPIs to measure the effectiveness of ABM initiatives.Technology Evaluation and Innovation:
Knowledge of ABM technology and tools.LEADERSHIP SKILLS AND EXPERIENCE:
Management:
Experience managing at least three people, preferred.Strategic Development:
Identify opportunity points within accounts and expand success.Strategic Communication:
Ability to roll up tactical concepts into strategic presentations.Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data.The following represents the expected range of compensation for this role:The estimated base salary range for this role is $128,000 - $173,200.This role is eligible to participate in Snowflake’s bonus and equity plan.The successful candidate’s starting salary will be determined based on skills, experience, and geographic location. This role is also eligible for a competitive
benefits
package.Snowflake is growing fast, and we’re looking for people who share our values and challenge ordinary thinking.How do you want to make your impact?
#J-18808-Ljbffr