Digital Strategist

Great opportunity to join the digital department at a growing full-service advertising agency with offices in Philadelphia, PA and Northfield, NJ. This is a full-time, remote position but does require in-person training and the ability to travel for client meetings.The Digital Strategist will be responsible for developing a thorough understanding of our clients’ overall marketing goals and will help plan and guide their digital strategies. They will communicate with the client on a daily and weekly basis regarding digital properties and campaigns and will be able to effectively communicate how digital strategies are helping to meet agreed upon client KPIs.In addition to strategy and planning, the Digital Strategist should be comfortable with the setup, execution and reporting of digital media including paid social, search and Salesforce Marketing Cloud email campaigns. They should have experience in the management, configuration, ad serving and trafficking, troubleshooting, campaign tracking, optimization, and reporting of various digital efforts. The Digital Strategist is also responsible for staying up to date on trends in the industry and bringing new opportunities to the table that meet client campaign objectives.To join our team, you’ll need the following skills:Juggling skills. You can keep multiple balls in the air at any given time. Regardless of the distractions that may derail amateurs, your organization skills, focus and attention to detail are impressive.Noteworthy problem-solving skills. Got a technology issue? You noodle it out until you figure it out.Frustrated by inefficient procedures and poor communications? You create new procedures and better ways to share information.A bit of a software geek. No need to be a coder, but some experience with HTML, Google Analytics, Google Ads Manager, Google Ads and/or Facebook/Twitter/LinkedIn Ad Platforms is necessary.An analytical mind, attention to detail and proficiency using Word and Excel are must haves.At minimum we would like to see 3 years of experience in digital marketing in an agency or client setting. Google Analytics and Ad Words certifications will be required before you can start.Please send resume and cover letter with “Digital Strategist” in the subject line. (NOTE: For ease of viewing, it would bring us great joy if your cover letter and resume were also copied into the body of your email.) EOE

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