Stride, Inc.
Sr. Data Analyst (Remote)
Stride, Inc., Atlanta, Georgia, United States, 30383
Minimum Required Qualifications
Bachelor's Degree, preferably in Mathematics, Statistics, or Economics AND
Four (4) years' related experience OR
Equivalent combination of education and experience
Certificates and Licenses: None required
3-5 years' experience with SQL, transforming/manipulating data for reporting and analysis
Three (3) years working with a large data warehouse
2 - 3 years' experience with Excel for data exploration, visualization, and reporting
Advanced proficiency with Excel and data visualization tools, preferably Power BI/Tableau
1 year experience with Python, R or other programming languages
2 - 3 years' corporate experience and ability to work with other team members
Experience in marketing analytics, marketing measurement, and business analytics (e.g., report generation, marketing campaign analysis, web analytics, AB testing, email performance, social media measurement, content testing, etc.)
2 years' experience engaging with business stakeholders to gather requirements, present results, perform QA on results, manage backlogs, and project status
Strong Excel skills
Responsibilities
This role will work closely with the VP of Marketing Technology to initially define and build the Marketing Analytics data infrastructure and subsequently leverage the data to provide insights into Marketing performance
Assist with the creation of the data architecture to ensure data is available, actionable, trustable, and reusable for analytics and other purposes
Perform complex analysis on marketing metrics and call center data to drive insights for Enrollment Center and Marketing teams
Design and deliver automated dashboards/reports to extract and communicate key takeaways from leads to enrollment and allow end users to self-serve for additional insights
Create easy to navigate sliceable dashboards, tables, and compelling presentation outputs utilizing BI tools such as Power BI and/or Tableau
Perform analysis on lead generation campaigns and evaluate marketing campaign effectiveness and performance analytics
Perform ad-hoc analyses and data exploration to uncover insights
Perform in-depth analysis to drive acquisition strategies recommendations
Interpret marketing data and metrics to provide optimization opportunities through the marketing funnel
Provide Quality Assurance (QA) checks before dashboard releases
Support data quality initiatives especially within marketing platforms including cleansing and normalization
Document reporting processes and data dictionary used in all business lines
Perform presentations/insights to management and stakeholders
Communicate the effectiveness of new campaign launches, segmentation strategy, new opportunities, and Paid/Earned/Owned Media initiatives
This position has no formal supervisory responsibilities
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Bachelor's Degree, preferably in Mathematics, Statistics, or Economics AND
Four (4) years' related experience OR
Equivalent combination of education and experience
Certificates and Licenses: None required
3-5 years' experience with SQL, transforming/manipulating data for reporting and analysis
Three (3) years working with a large data warehouse
2 - 3 years' experience with Excel for data exploration, visualization, and reporting
Advanced proficiency with Excel and data visualization tools, preferably Power BI/Tableau
1 year experience with Python, R or other programming languages
2 - 3 years' corporate experience and ability to work with other team members
Experience in marketing analytics, marketing measurement, and business analytics (e.g., report generation, marketing campaign analysis, web analytics, AB testing, email performance, social media measurement, content testing, etc.)
2 years' experience engaging with business stakeholders to gather requirements, present results, perform QA on results, manage backlogs, and project status
Strong Excel skills
Responsibilities
This role will work closely with the VP of Marketing Technology to initially define and build the Marketing Analytics data infrastructure and subsequently leverage the data to provide insights into Marketing performance
Assist with the creation of the data architecture to ensure data is available, actionable, trustable, and reusable for analytics and other purposes
Perform complex analysis on marketing metrics and call center data to drive insights for Enrollment Center and Marketing teams
Design and deliver automated dashboards/reports to extract and communicate key takeaways from leads to enrollment and allow end users to self-serve for additional insights
Create easy to navigate sliceable dashboards, tables, and compelling presentation outputs utilizing BI tools such as Power BI and/or Tableau
Perform analysis on lead generation campaigns and evaluate marketing campaign effectiveness and performance analytics
Perform ad-hoc analyses and data exploration to uncover insights
Perform in-depth analysis to drive acquisition strategies recommendations
Interpret marketing data and metrics to provide optimization opportunities through the marketing funnel
Provide Quality Assurance (QA) checks before dashboard releases
Support data quality initiatives especially within marketing platforms including cleansing and normalization
Document reporting processes and data dictionary used in all business lines
Perform presentations/insights to management and stakeholders
Communicate the effectiveness of new campaign launches, segmentation strategy, new opportunities, and Paid/Earned/Owned Media initiatives
This position has no formal supervisory responsibilities
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