Kia Motors America
Senior Model Line Business Manager
Kia Motors America, Irvine, California, United States, 92713
At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and paid time off. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.Summary
The Senior Model Line Business Manager will act as the vehicle’s chief advocate, championing and marshaling resources to support, promote and strengthen the model for maximum marketplace success and profitability. As the go-to person for the assigned model, they will maintain comprehensive knowledge of the vehicle, its target customers, dealer engagement levels and the competitive segment marketplace dynamics to provide input for collaborative development of the near-term sales, marketing and product plans. Key responsibilities include leading the collaboration with Marketing on the product-market positioning strategy for the assigned model, serving as the messaging subject matter expert, and providing strategic input on messaging to achieve sales and marketing goals. The Senior Manager will generally manage up to four assigned vehicle lines with focus on 12-18 forward-looking months. They are also responsible to manage a direct report.Major Responsibilities
Expertise : Maintain continuous, 360-degree understanding of assigned model’s marketplace dynamics, segment trends, target customers behavior, key competitor actions, model advantages / vulnerabilities, and unserved market opportunities/white space.Strategy:
Provide upstream strategic guidance to position vehicle in optimal manner for relevant market differentiation and launch success.Market Messaging:
As vehicle messaging expert, work upstream cross-functionally, to ensure consistent vehicle positioning and salient messaging of model in all communication touch points (Marketing, Sales, PR, Sales Training, etc.)Sales Operations:
Operate closely with field leadership to collaborate, manage and optimize media messaging and provide strategic/ tactical inputs to drive the monthly go-to-market plan.Training:
Collaborate with Sales Training team to ensure key product points / competitive advantages are clearly communicated (ensure consistency of key marketing messages, positioning, proper competitor comparisons used)Business Unit Management:
Collaborate with Product, Sales and Marketing in jointly setting the quantitative and qualitative objectives for each model; and in identifying the key product, marketing and sales programs required to achieve the set objectives.Product:
Collaborate with PPD and Product Quality (PQ) to provide immediate and upstream input (up to 18 months prior to new model year change over) so as to ensure assigned product meets Sales and Marketing channel marketplace needs.Education/Certification
Bachelor’s degree or equivalent work experience requiredMaster’s degree in business or related field preferredOverall Experience
Minimum 12+ years OEM Marketing, Sales Operations or Field Sales Experience. Experience in at least one of these fields required. Experience in 2-3 fields preferred.Directly Related Experience
Strong understanding of the Auto Business and LandscapeAbility to quickly react to and manage changeAbility to work well with cross-functional teamsAbility to effectively manage multiple assignmentsOccasional travel may be required domestically and/or internationallyPerform other duties as assignedSkills
Ability to clearly convey (written and oral) learnings as well as recommendation that will result towards action.Ability to solve multi-dimensional / cross-discipline problems.Excellent presentation skills. Ability to communicate persuasively and effectively to a wide range of internal and external customers at all levels.Highly organized with strong time management skills.Leadership and supervisory skills.Strategic Thinking – Fully understands the purpose and content of the organizations’ strategic plan, and executes tasks in alignment with larger organizational objectives.Understand basic concepts of automotive product marketing strategies in all aspects of integrated marketing communications, reporting, measurement.Work proactively to head off issues before they become a problem.Care for People.Chase Excellence, Every Day.Dare to Push Boundaries.Empower People to Act.Move Further, Together.Pay Range
$108,209 - $156,133Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.
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The Senior Model Line Business Manager will act as the vehicle’s chief advocate, championing and marshaling resources to support, promote and strengthen the model for maximum marketplace success and profitability. As the go-to person for the assigned model, they will maintain comprehensive knowledge of the vehicle, its target customers, dealer engagement levels and the competitive segment marketplace dynamics to provide input for collaborative development of the near-term sales, marketing and product plans. Key responsibilities include leading the collaboration with Marketing on the product-market positioning strategy for the assigned model, serving as the messaging subject matter expert, and providing strategic input on messaging to achieve sales and marketing goals. The Senior Manager will generally manage up to four assigned vehicle lines with focus on 12-18 forward-looking months. They are also responsible to manage a direct report.Major Responsibilities
Expertise : Maintain continuous, 360-degree understanding of assigned model’s marketplace dynamics, segment trends, target customers behavior, key competitor actions, model advantages / vulnerabilities, and unserved market opportunities/white space.Strategy:
Provide upstream strategic guidance to position vehicle in optimal manner for relevant market differentiation and launch success.Market Messaging:
As vehicle messaging expert, work upstream cross-functionally, to ensure consistent vehicle positioning and salient messaging of model in all communication touch points (Marketing, Sales, PR, Sales Training, etc.)Sales Operations:
Operate closely with field leadership to collaborate, manage and optimize media messaging and provide strategic/ tactical inputs to drive the monthly go-to-market plan.Training:
Collaborate with Sales Training team to ensure key product points / competitive advantages are clearly communicated (ensure consistency of key marketing messages, positioning, proper competitor comparisons used)Business Unit Management:
Collaborate with Product, Sales and Marketing in jointly setting the quantitative and qualitative objectives for each model; and in identifying the key product, marketing and sales programs required to achieve the set objectives.Product:
Collaborate with PPD and Product Quality (PQ) to provide immediate and upstream input (up to 18 months prior to new model year change over) so as to ensure assigned product meets Sales and Marketing channel marketplace needs.Education/Certification
Bachelor’s degree or equivalent work experience requiredMaster’s degree in business or related field preferredOverall Experience
Minimum 12+ years OEM Marketing, Sales Operations or Field Sales Experience. Experience in at least one of these fields required. Experience in 2-3 fields preferred.Directly Related Experience
Strong understanding of the Auto Business and LandscapeAbility to quickly react to and manage changeAbility to work well with cross-functional teamsAbility to effectively manage multiple assignmentsOccasional travel may be required domestically and/or internationallyPerform other duties as assignedSkills
Ability to clearly convey (written and oral) learnings as well as recommendation that will result towards action.Ability to solve multi-dimensional / cross-discipline problems.Excellent presentation skills. Ability to communicate persuasively and effectively to a wide range of internal and external customers at all levels.Highly organized with strong time management skills.Leadership and supervisory skills.Strategic Thinking – Fully understands the purpose and content of the organizations’ strategic plan, and executes tasks in alignment with larger organizational objectives.Understand basic concepts of automotive product marketing strategies in all aspects of integrated marketing communications, reporting, measurement.Work proactively to head off issues before they become a problem.Care for People.Chase Excellence, Every Day.Dare to Push Boundaries.Empower People to Act.Move Further, Together.Pay Range
$108,209 - $156,133Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.
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