Lionheart Ventures
Growth Marketing Manager, Account Based Marketing
Lionheart Ventures, San Francisco, California, United States, 94199
About the roleWe are looking for our first ABM-focused growth marketer. You will own our end-to-end customer acquisition strategy across segments including enterprise and startups, and will execute across online and offline channels to acquire new customers and fuel our growing GTM efforts across our B2B SaaS and API product lines.
In this role, you'll lead our account-based marketing (ABM) strategy, execute targeted campaigns, and drive growth through a mix of digital and traditional marketing tactics. This role offers an exciting opportunity to shape our ABM and growth marketing strategies while working closely with Sales to drive real business impact. The ideal candidate has a strong background in B2B marketing, with experience in both ABM and growth marketing strategies.
Responsibilities:
Develop and execute a comprehensive ABM strategy in close partnership with Sales leadership, balancing making a series of bets in key segments and industries while focusing on reaching priority accounts
Be responsible for a percentage of the sales pipeline, driving lead generation and influencing opportunities across all sales stages
Plan and execute multi-channel ABM campaigns, including LinkedIn advertising, webinars, content marketing, and lifecycle marketing initiatives
Establish and maintain marketing operations fundamentals, including reporting, analytics, email and marketing technology stack optimization
Implement and optimize digital marketing strategies across various channels to support both product-led and sales-led growth
Develop and manage a program of marketing experiments, including newsletters, sponsorships, and scaled events
Collaborate with cross-functional teams (Marketing, Comms, Data Science, and Product) to align strategies and maximize impact
Balance efforts between Claude For Work and other product lines, targeting digital native businesses, enterprises, and startups as needed
You may be a good fit if you:
Have 5+ years of B2B marketing experience, with a focus on account-based marketing and growth strategies
Possess extensive experience running, building, and managing campaigns on platforms like LinkedIn Ads, Google Ads, etc. and have managed significant marketing budgets.
Have worked side-by-side with sales teams to accomplish ambitious revenue goals
Are comfortable with marketing operations tools such as CRM systems, marketing automation platforms, targeting and analytics tools
Have experience in content marketing, webinar production, and lifecycle marketing
Demonstrate strong analytical skills and are comfortable working with data to measure campaign performance and ROI
Can balance strategic thinking with hands-on campaign execution
Deadline to apply: None. Applications will be reviewed on a rolling basis.
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In this role, you'll lead our account-based marketing (ABM) strategy, execute targeted campaigns, and drive growth through a mix of digital and traditional marketing tactics. This role offers an exciting opportunity to shape our ABM and growth marketing strategies while working closely with Sales to drive real business impact. The ideal candidate has a strong background in B2B marketing, with experience in both ABM and growth marketing strategies.
Responsibilities:
Develop and execute a comprehensive ABM strategy in close partnership with Sales leadership, balancing making a series of bets in key segments and industries while focusing on reaching priority accounts
Be responsible for a percentage of the sales pipeline, driving lead generation and influencing opportunities across all sales stages
Plan and execute multi-channel ABM campaigns, including LinkedIn advertising, webinars, content marketing, and lifecycle marketing initiatives
Establish and maintain marketing operations fundamentals, including reporting, analytics, email and marketing technology stack optimization
Implement and optimize digital marketing strategies across various channels to support both product-led and sales-led growth
Develop and manage a program of marketing experiments, including newsletters, sponsorships, and scaled events
Collaborate with cross-functional teams (Marketing, Comms, Data Science, and Product) to align strategies and maximize impact
Balance efforts between Claude For Work and other product lines, targeting digital native businesses, enterprises, and startups as needed
You may be a good fit if you:
Have 5+ years of B2B marketing experience, with a focus on account-based marketing and growth strategies
Possess extensive experience running, building, and managing campaigns on platforms like LinkedIn Ads, Google Ads, etc. and have managed significant marketing budgets.
Have worked side-by-side with sales teams to accomplish ambitious revenue goals
Are comfortable with marketing operations tools such as CRM systems, marketing automation platforms, targeting and analytics tools
Have experience in content marketing, webinar production, and lifecycle marketing
Demonstrate strong analytical skills and are comfortable working with data to measure campaign performance and ROI
Can balance strategic thinking with hands-on campaign execution
Deadline to apply: None. Applications will be reviewed on a rolling basis.
#J-18808-Ljbffr