Menlo Ventures Management, L.P
Product Marketing Manager, Consumer
Menlo Ventures Management, L.P, San Francisco, California, United States, 94199
About the roleWe're seeking a talented Product Marketing Manager to help us scale consumer launches and initiatives for Claude.ai. This role will develop and execute marketing strategies to launch consumer-focused product updates, boost brand awareness, drive product sign ups across our portfolio of products, and create engaging full-funnel journeys for our most popular use cases.
The ideal candidate has a strong product and growth marketing background combined with experience in consumer marketing, including brand and influencer strategies, content creation, and cross-functional collaboration.
Responsibilities:
Develop and execute comprehensive go-to-market strategies for consumer-facing product launches across our web, iOS, and Android surfaces
Lead positioning, messaging, and value proposition development for product updates
Collaborate with the growth and core product team around full-funnel user experiences, from acquisition to retention
Integrate influencer marketing campaigns into broader product marketing strategies to accelerate adoption for our products and the Claude model family
Develop programs to activate power users and generate authentic user content across social platforms
Analyze market trends, user behavior, and campaign performance to inform product marketing strategies
Align paid ads, social initiatives, and campaigns with overall product marketing objectives in partnership with product, growth, and marketing teams
You may be a good fit if you:
Have 5+ years of experience in product and growth marketing, with expertise in B2C and B2C2B
Demonstrate strong product marketing fundamentals: positioning, messaging, go-to-market strategy, and product launch execution
Possess knowledge of social platforms, content creation, and influencer ecosystems
Excel at developing creative, resonant campaigns that effectively communicate product value to target audiences
Demonstrate a track record of driving user acquisition and retention through strategic product launches and full-funnel campaigns
Offer strong analytical skills for measuring and optimizing campaign and product marketing performance
Communicate effectively and manage projects across multiple teams
Deadline to apply: None. Applications will be reviewed on a rolling basis.
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The ideal candidate has a strong product and growth marketing background combined with experience in consumer marketing, including brand and influencer strategies, content creation, and cross-functional collaboration.
Responsibilities:
Develop and execute comprehensive go-to-market strategies for consumer-facing product launches across our web, iOS, and Android surfaces
Lead positioning, messaging, and value proposition development for product updates
Collaborate with the growth and core product team around full-funnel user experiences, from acquisition to retention
Integrate influencer marketing campaigns into broader product marketing strategies to accelerate adoption for our products and the Claude model family
Develop programs to activate power users and generate authentic user content across social platforms
Analyze market trends, user behavior, and campaign performance to inform product marketing strategies
Align paid ads, social initiatives, and campaigns with overall product marketing objectives in partnership with product, growth, and marketing teams
You may be a good fit if you:
Have 5+ years of experience in product and growth marketing, with expertise in B2C and B2C2B
Demonstrate strong product marketing fundamentals: positioning, messaging, go-to-market strategy, and product launch execution
Possess knowledge of social platforms, content creation, and influencer ecosystems
Excel at developing creative, resonant campaigns that effectively communicate product value to target audiences
Demonstrate a track record of driving user acquisition and retention through strategic product launches and full-funnel campaigns
Offer strong analytical skills for measuring and optimizing campaign and product marketing performance
Communicate effectively and manage projects across multiple teams
Deadline to apply: None. Applications will be reviewed on a rolling basis.
#J-18808-Ljbffr