Anthropic
Product Marketing Manager, Consumer
Anthropic, San Francisco, California, United States, 94199
About the role
We're seeking a talented Product Marketing Manager to help us scale consumer launches and initiatives for Claude.ai. This role will develop and execute marketing strategies to launch consumer-focused product updates, boost brand awareness, drive product sign ups across our portfolio of products, and create engaging full-funnel journeys for our most popular use cases. The ideal candidate has a strong product and growth marketing background combined with experience in consumer marketing, including brand and influencer strategies, content creation, and cross-functional collaboration. Responsibilities:
Develop and execute comprehensive go-to-market strategies for consumer-facing product launches across our web, iOS, and Android surfaces Lead positioning, messaging, and value proposition development for product updates Collaborate with the growth and core product team around full-funnel user experiences, from acquisition to retention Integrate influencer marketing campaigns into broader product marketing strategies to accelerate adoption for our products and the Claude model family Develop programs to activate power users and generate authentic user content across social platforms Analyze market trends, user behavior, and campaign performance to inform product marketing strategies Align paid ads, social initiatives, and campaigns with overall product marketing objectives in partnership with product, growth, and marketing teams You may be a good fit if you:
Have 5+ years of experience in product and growth marketing, with expertise in B2C and B2C2B Demonstrate strong product marketing fundamentals: positioning, messaging, go-to-market strategy, and product launch execution Possess knowledge of social platforms, content creation, and influencer ecosystems Excel at developing creative, resonant campaigns that effectively communicate product value to target audiences Demonstrate a track record of driving user acquisition and retention through strategic product launches and full-funnel campaigns Offer strong analytical skills for measuring and optimizing campaign and product marketing performance Communicate effectively and manage projects across multiple teams Deadline to apply: None. Applications will be reviewed on a rolling basis.
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We're seeking a talented Product Marketing Manager to help us scale consumer launches and initiatives for Claude.ai. This role will develop and execute marketing strategies to launch consumer-focused product updates, boost brand awareness, drive product sign ups across our portfolio of products, and create engaging full-funnel journeys for our most popular use cases. The ideal candidate has a strong product and growth marketing background combined with experience in consumer marketing, including brand and influencer strategies, content creation, and cross-functional collaboration. Responsibilities:
Develop and execute comprehensive go-to-market strategies for consumer-facing product launches across our web, iOS, and Android surfaces Lead positioning, messaging, and value proposition development for product updates Collaborate with the growth and core product team around full-funnel user experiences, from acquisition to retention Integrate influencer marketing campaigns into broader product marketing strategies to accelerate adoption for our products and the Claude model family Develop programs to activate power users and generate authentic user content across social platforms Analyze market trends, user behavior, and campaign performance to inform product marketing strategies Align paid ads, social initiatives, and campaigns with overall product marketing objectives in partnership with product, growth, and marketing teams You may be a good fit if you:
Have 5+ years of experience in product and growth marketing, with expertise in B2C and B2C2B Demonstrate strong product marketing fundamentals: positioning, messaging, go-to-market strategy, and product launch execution Possess knowledge of social platforms, content creation, and influencer ecosystems Excel at developing creative, resonant campaigns that effectively communicate product value to target audiences Demonstrate a track record of driving user acquisition and retention through strategic product launches and full-funnel campaigns Offer strong analytical skills for measuring and optimizing campaign and product marketing performance Communicate effectively and manage projects across multiple teams Deadline to apply: None. Applications will be reviewed on a rolling basis.
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