Vanderbilt University
Assistant Director of Marketing and Communications, Owen
Vanderbilt University, Nashville, Tennessee, United States,
Vanderbilt University - Assistant Director of Marketing and Communications, Owen
Location: Nashville, TennesseeThe Assistant Director of Marketing and Communications, Owen Graduate School of Management (Owen) will play a pivotal role in shaping and executing the strategic marketing and communications initiatives for the Owen Development and Alumni Relations (DAR) team. This role involves managing efforts to enhance alumni giving and donor engagement through various channels, including the annual reunion, giving day, monthly newsletters, and calendar and fiscal year-end campaigns. The ideal candidate will possess an understanding of higher education marketing and a proven track record in managing multichannel communication campaigns.Key Functions and Expected Performance:
Annual Giving Project Management:
Develop and implement comprehensive marketing and communications strategies for annual giving campaigns for Owen, utilizing direct mail, email, print, web, and social media. Continuously refine strategies based on donor feedback, campaign performance, and A/B testing.Oversee communications efforts for solicitation projects, including vendor management and content editing.Collaborate with the Director of Alumni Engagement and Annual Giving to plan and execute Owen’s Giving Day efforts.Identify and integrate process improvements to enhance marketing and communication effectiveness and support fundraising growth.Analyze data to optimize annual giving efforts and refine segmentation strategies.Reunion and Event Management:
Support the planning and execution of reunion and event communications, including data preparation, list and email management, and content editing for direct mail, email, print, web, and social media communications.Ensure the successful execution of the annual reunion and other alumni events.Oversee the production of high-quality content for newsletters, websites, social media, and promotional materials in partnership with the Owen and DAR Marcomm teams.Manage the content for Owen Graduate School of Management’s alumni pages.Oversee the marketing and communications content calendar for the Owen team.Tailor content to meet the needs of various audiences, including alumni, students, and parents.Global Responsibilities:
Collaborate & Engage - Partner across Owen, Vanderbilt, Development and Alumni Relations, and professional school counterparts.Perform other duties and responsibilities as assigned. Some travel could be required. Some evening and weekend events as needed.This position will be a hybrid role based in Nashville – expected to be in the office approximately 1 day per week, or more depending on business needs.Supervisory Relationships:
This position does not have supervisory responsibility; this position reports to Owen’s Senior Director of Alumni Engagement and Annual Giving.Education and Certifications:
Bachelor’s degree, or the equivalent, is required.2 years of relevant experience, or the equivalent, is required.Experience and Skills:
Proven experience in managing marketing campaigns, content creation, and brand management.Excellent written and verbal communication skills.Proficiency in digital marketing tools and platforms.Strong project management skills.Creative thinking and problem-solving skills.Ability to work independently but also collaboratively in a team environment.Goal-oriented mindset and innovative thinking.Interpersonal skills and judgment suitable for exercising appropriate discretion.Ability to exercise good judgment in handling confidential information.Ability to use current computer technology.Commitment to Equity, Diversity, and Inclusion:
At Vanderbilt University, we are intentional about and assume accountability for fostering advancement and respect for equity, diversity, and inclusion for all students, faculty, and staff.Equal Opportunity Employer:
Vanderbilt University is an equal opportunity, affirmative action employer. Women, minorities, people with disabilities, and protected veterans are encouraged to apply.Please note, all candidates selected for an offer of employment are subject to pre-employment background checks.
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Location: Nashville, TennesseeThe Assistant Director of Marketing and Communications, Owen Graduate School of Management (Owen) will play a pivotal role in shaping and executing the strategic marketing and communications initiatives for the Owen Development and Alumni Relations (DAR) team. This role involves managing efforts to enhance alumni giving and donor engagement through various channels, including the annual reunion, giving day, monthly newsletters, and calendar and fiscal year-end campaigns. The ideal candidate will possess an understanding of higher education marketing and a proven track record in managing multichannel communication campaigns.Key Functions and Expected Performance:
Annual Giving Project Management:
Develop and implement comprehensive marketing and communications strategies for annual giving campaigns for Owen, utilizing direct mail, email, print, web, and social media. Continuously refine strategies based on donor feedback, campaign performance, and A/B testing.Oversee communications efforts for solicitation projects, including vendor management and content editing.Collaborate with the Director of Alumni Engagement and Annual Giving to plan and execute Owen’s Giving Day efforts.Identify and integrate process improvements to enhance marketing and communication effectiveness and support fundraising growth.Analyze data to optimize annual giving efforts and refine segmentation strategies.Reunion and Event Management:
Support the planning and execution of reunion and event communications, including data preparation, list and email management, and content editing for direct mail, email, print, web, and social media communications.Ensure the successful execution of the annual reunion and other alumni events.Oversee the production of high-quality content for newsletters, websites, social media, and promotional materials in partnership with the Owen and DAR Marcomm teams.Manage the content for Owen Graduate School of Management’s alumni pages.Oversee the marketing and communications content calendar for the Owen team.Tailor content to meet the needs of various audiences, including alumni, students, and parents.Global Responsibilities:
Collaborate & Engage - Partner across Owen, Vanderbilt, Development and Alumni Relations, and professional school counterparts.Perform other duties and responsibilities as assigned. Some travel could be required. Some evening and weekend events as needed.This position will be a hybrid role based in Nashville – expected to be in the office approximately 1 day per week, or more depending on business needs.Supervisory Relationships:
This position does not have supervisory responsibility; this position reports to Owen’s Senior Director of Alumni Engagement and Annual Giving.Education and Certifications:
Bachelor’s degree, or the equivalent, is required.2 years of relevant experience, or the equivalent, is required.Experience and Skills:
Proven experience in managing marketing campaigns, content creation, and brand management.Excellent written and verbal communication skills.Proficiency in digital marketing tools and platforms.Strong project management skills.Creative thinking and problem-solving skills.Ability to work independently but also collaboratively in a team environment.Goal-oriented mindset and innovative thinking.Interpersonal skills and judgment suitable for exercising appropriate discretion.Ability to exercise good judgment in handling confidential information.Ability to use current computer technology.Commitment to Equity, Diversity, and Inclusion:
At Vanderbilt University, we are intentional about and assume accountability for fostering advancement and respect for equity, diversity, and inclusion for all students, faculty, and staff.Equal Opportunity Employer:
Vanderbilt University is an equal opportunity, affirmative action employer. Women, minorities, people with disabilities, and protected veterans are encouraged to apply.Please note, all candidates selected for an offer of employment are subject to pre-employment background checks.
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