Logo
Montezuma Winery Llc

Apply for Digital Account Lead & Strategist

Montezuma Winery Llc, Dallas, Texas, United States, 75215


Pulse is looking for a Digital Account Lead and Strategist to join our team, As a Digital Account Lead and Strategist you will oversee the digital marketing efforts for clients. Our ideal candidate should possess a strong understanding of digital marketing strategies, exceptional leadership skills, and a passion for sports betting. You will be responsible for developing and executing comprehensive digital marketing campaigns, managing client relationships, and driving business growth through innovative digital strategies.About Pulse

Pulse is Africa’s leading innovative media company, informing and engaging Africa’s young audience and producing content and creative digital marketing solutions for top brands. We run news platforms and social channels and marketing and production in Six countries - Nigeria, Ghana, Kenya and Senegal, Uganda and Côte d'Ivoire.We are the platform leading in reach - with over 100 million users and over 100 million video views on our own channels per month. We're also a marketing partner, empowering brands with our expansive media reach and 360 degree in-house marketing solutions. Additionally, Pulse is the licensee publisher of the regional Business Insider Africa.The role

This position will be based in our Lagos office, KPIs to be met on a regular basis will be communicated.KEY RESPONSIBILITES:○ Serve as the primary point of contact for the sports betting client, ensuring clear communication and understanding of client goals and expectations.○ Build and maintain strong client relationships through regular meetings, reporting, and proactive communication.○ Develop and present strategic digital marketing plans, campaign ideas, and performance reports to clients.○ Develop and execute comprehensive digital marketing strategies.○ Analyze market trends, competitor activities, and audience insights to inform strategic decisions.○ Collaborate with cross-functional teams (creative, content, analytics, and development) to ensure cohesive and effective campaign execution.○ Oversee the planning, implementation, and optimization of digital marketing campaigns across various channels.○ Monitor campaign performance, analyze data, and provide actionable insights to improve results.○ Manage budgets, timelines, and resources to ensure projects are delivered on time and within scope.○ Utilize analytics tools to track and measure campaign performance, providing regularreports to clients and internal stakeholders.○ Identify key performance indicators (KPIs) and set benchmarks for success.○ Continuously optimize campaigns based on data-driven insights and client feedback.Qualifications:



Education and Experience:○ Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is a plus.○ Minimum of 5 years of experience in digital marketing, with a focus on account management and strategy development.○ Experience working with a sports betting brand.○ Proven track record of managing successful digital marketing campaigns within the sports betting industry.○ In-depth knowledge of sports betting, including different sports, types of bets, odds calculation, and popular betting markets.●

Skills and Competencies:○ Strong understanding of digital marketing channels, tools, and best practices.○ Excellent communication and presentation skills, with the ability to convey complex ideas to clients and internal teams.○ Analytical mindset with the ability to interpret data and provide actionable insights.○ Proficiency in analytics and marketing tools○ Strong project management skills, with the ability to manage multiple projects simultaneously.○ Leadership and team management skills, with a focus on collaboration and innovation.●

Personal Attributes:○ Passion for sports betting and a deep understanding of the sports betting industry.○ A passion for sports which includes vast knowledge of sports, teams, and players across various leagues and competitions.○ Creative thinker with the ability to develop innovative and impactful marketing strategies.○ Detail-oriented and highly organized, with the ability to manage time effectively.○ Adaptable and flexible, with the ability to thrive in a fast-paced, dynamic environment.Joining the Pulse Team

The Pulse team is made up of passionate individuals who go above and beyond to inform and engage our young audience with quality content - also delighting our clients and partners with their creative ability to engage these audiences.From the moment you join us, you will be empowered to run projects, solve problems and develop solutions that can impact our audience of millions and our clients and partners. You will get to work collaboratively with a pan-African team in a fast-paced environment.To know more about what it’s like to work at Pulse, you can check out www.pulse.africa/careers

- here you will see our vision and mission, our core values, what our team members have to say about working with us, and some amazing projects we’ve worked on for clients.How To Apply

If you would like to apply, please submit your application using the form below. You will receive an email confirming that your application has been received.

#J-18808-Ljbffr