Pearson
Outbound Marketing Specialist
Pearson, Honolulu, Hawaii, United States, 96814
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better.
As an Outbound Marketing Specialist focused on school districts, parochial schools, private schools, charters, and Juvenile Justice agencies, you will play a pivotal role in expanding our market presence, establishing brand identity, and driving revenue growth. You will be responsible for developing and executing targeted outbound marketing campaigns to generate leads and build strong relationships with key decision-makers in school districts and assisting sales teams in communicating value propositions to their accounts.
Minimum full-time salary range is between $80,000 to $90,000.
Key Responsibilities:
Campaign Development:
Design and implement outbound marketing campaigns tailored to the needs of school districts and other secondary education entities, including email marketing, cold calling, and direct mail.
Lead Generation:
Identify and qualify potential leads, ensuring a steady pipeline of opportunities for the sales team.
Market Research:
Conduct thorough research to understand the unique challenges and needs of school districts, and tailor marketing strategies accordingly.
Collaboration:
Work closely with the sales team to align marketing efforts with sales goals and ensure cohesive messaging.
Performance Analysis:
Monitor and analyze the performance of outbound campaigns, providing insights and recommendations for continuous improvement.
Content Creation:
Develop compelling content for outbound campaigns, including emails, call scripts, and promotional materials.
CRM Management:
Maintain accurate and up-to-date records in the CRM system, tracking lead interactions and campaign outcomes.
Ecommerce Catalog Management:
Develop and maintain a clear framework for organizing products on our ecommerce/marketing platform. Regularly update and adapt the taxonomy to reflect institutional business decision makers and the AP/Electives, Dual Enrollment, and CTE offerings.
Program Mapping:
Collaborate with teams to connect marketing programs with relevant sales activities. Continuously assess and optimize program-product mappings for better customer experience and marketing results.
Marketing Strategy and Performance Analysis:
Analyze metrics and data to evaluate the success of marketing programs. Develop compelling messaging and positioning for our products. Use market insights to influence product development.
Cross-functional Collaboration:
Work closely with different teams, including Higher Education Product and Product Marketing teams, to ensure smooth integration of taxonomies, program mappings, and commercialization efforts for the K-12 market.
Partner with Product Specialists:
Collaborate to create customer-focused videos optimized for the secondary school consumer for marketing and instructional purposes.
Qualifications:
Experience:
Minimum of 3-5 years of experience in outbound marketing, preferably within the Secondary and/or higher education sector or B2B sales.
Communication Skills:
Excellent verbal and written communication skills, with the ability to engage and persuade key decision-makers.
Analytical Skills:
Strong analytical skills to assess campaign performance and make data-driven decisions.
Project Management:
Proven ability to manage multiple projects and campaigns simultaneously.
Technical Proficiency:
Familiarity with marketing automation tools and CRM systems.
Sales Acumen:
Understanding of sales processes and techniques, with a focus on building relationships and closing deals.
Preferred:
Proficient in the use of digital video creation tools and video production and publishing.
What to expect from Pearson:
At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law.
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As an Outbound Marketing Specialist focused on school districts, parochial schools, private schools, charters, and Juvenile Justice agencies, you will play a pivotal role in expanding our market presence, establishing brand identity, and driving revenue growth. You will be responsible for developing and executing targeted outbound marketing campaigns to generate leads and build strong relationships with key decision-makers in school districts and assisting sales teams in communicating value propositions to their accounts.
Minimum full-time salary range is between $80,000 to $90,000.
Key Responsibilities:
Campaign Development:
Design and implement outbound marketing campaigns tailored to the needs of school districts and other secondary education entities, including email marketing, cold calling, and direct mail.
Lead Generation:
Identify and qualify potential leads, ensuring a steady pipeline of opportunities for the sales team.
Market Research:
Conduct thorough research to understand the unique challenges and needs of school districts, and tailor marketing strategies accordingly.
Collaboration:
Work closely with the sales team to align marketing efforts with sales goals and ensure cohesive messaging.
Performance Analysis:
Monitor and analyze the performance of outbound campaigns, providing insights and recommendations for continuous improvement.
Content Creation:
Develop compelling content for outbound campaigns, including emails, call scripts, and promotional materials.
CRM Management:
Maintain accurate and up-to-date records in the CRM system, tracking lead interactions and campaign outcomes.
Ecommerce Catalog Management:
Develop and maintain a clear framework for organizing products on our ecommerce/marketing platform. Regularly update and adapt the taxonomy to reflect institutional business decision makers and the AP/Electives, Dual Enrollment, and CTE offerings.
Program Mapping:
Collaborate with teams to connect marketing programs with relevant sales activities. Continuously assess and optimize program-product mappings for better customer experience and marketing results.
Marketing Strategy and Performance Analysis:
Analyze metrics and data to evaluate the success of marketing programs. Develop compelling messaging and positioning for our products. Use market insights to influence product development.
Cross-functional Collaboration:
Work closely with different teams, including Higher Education Product and Product Marketing teams, to ensure smooth integration of taxonomies, program mappings, and commercialization efforts for the K-12 market.
Partner with Product Specialists:
Collaborate to create customer-focused videos optimized for the secondary school consumer for marketing and instructional purposes.
Qualifications:
Experience:
Minimum of 3-5 years of experience in outbound marketing, preferably within the Secondary and/or higher education sector or B2B sales.
Communication Skills:
Excellent verbal and written communication skills, with the ability to engage and persuade key decision-makers.
Analytical Skills:
Strong analytical skills to assess campaign performance and make data-driven decisions.
Project Management:
Proven ability to manage multiple projects and campaigns simultaneously.
Technical Proficiency:
Familiarity with marketing automation tools and CRM systems.
Sales Acumen:
Understanding of sales processes and techniques, with a focus on building relationships and closing deals.
Preferred:
Proficient in the use of digital video creation tools and video production and publishing.
What to expect from Pearson:
At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law.
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