Kraft Heinz Company
Sr. Brand Manager, Communications - Philadelphia
Kraft Heinz Company, Chicago, Illinois, United States, 60290
All Posting Locations:
Chicago, IL, US
Job Functions:
Marketing
Date Published:
October 3, 2024
Ref#:
R-86868
ABOUT THE ROLE
Job Description
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.
No matter the brand, we’re united under one vision:
To sustainably grow by delighting more consumers globally . Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger.
Our Culture of Ownership, Meritocracy & Collaboration
We empower our people at every level to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz. You’re supported to grow and achieve, and you’re expected to bring your authentic self to work every day.
Position Summary
Reporting into the Sr Director Marketing Philadelphia US, the Sr. Brand Manager will unearth opportunity to drive impact and turn ideas into actions. Your responsibilities will span across strategy, advertising, media, and agency management. This position is best suited for someone who is creative, has a bias for action, a love for breakthrough marketing, and excellent communication and collaboration skills.
You will be responsible for partnering with internal and external teams to develop brand strategy connecting business jobs to be done to breakthrough creative.
Key Components of the Role
Build breakthrough communications that will build brand equity and drive long-term growth for the business.
Own creative brief for external collaborators.
Manage end to end creative strategy, and ensure alignment with your understanding of the consumer and culture.
Identify best creative territory/big idea for development.
Drive agency discussion, owner of feedback to lead agency.
Bring creative to life in market inclusive of production and post-production.
Think strategically and holistically across full marketing mix.
Approve research framework for creative development.
Drive strong collaboration with category marketing, consumer insights, sales, finance, and agency partners.
Lead discussions during presentations with business unit and marketing senior leadership.
Lead full cross-agency team (creative, social, media, PR) to bring ideas to life.
Develop a deep comprehension of the consumer and use consumer insights to drive brand and campaign strategy.
Analyze data to develop strategies and assess in market results to drive business objectives.
Qualifications
Creative innovators with the courage to stand up for ideas.
Proven track record of drive for results and leadership.
Operates with agility with solid problem solving and simplification skills.
Strong communication, influence and relationship building skills in a cross-functional team environment.
Bachelor’s degree required.
Models resiliency in a dynamic, fast paced work environment.
Location(s)
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law.
MARKETING AT KRAFT HEINZ
THESTRATEGIZERS
Our Marketing team are the voice of our consumers. Connecting the right people, to the right products, with the right messages and campaigns.
#J-18808-Ljbffr
Chicago, IL, US
Job Functions:
Marketing
Date Published:
October 3, 2024
Ref#:
R-86868
ABOUT THE ROLE
Job Description
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.
No matter the brand, we’re united under one vision:
To sustainably grow by delighting more consumers globally . Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger.
Our Culture of Ownership, Meritocracy & Collaboration
We empower our people at every level to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz. You’re supported to grow and achieve, and you’re expected to bring your authentic self to work every day.
Position Summary
Reporting into the Sr Director Marketing Philadelphia US, the Sr. Brand Manager will unearth opportunity to drive impact and turn ideas into actions. Your responsibilities will span across strategy, advertising, media, and agency management. This position is best suited for someone who is creative, has a bias for action, a love for breakthrough marketing, and excellent communication and collaboration skills.
You will be responsible for partnering with internal and external teams to develop brand strategy connecting business jobs to be done to breakthrough creative.
Key Components of the Role
Build breakthrough communications that will build brand equity and drive long-term growth for the business.
Own creative brief for external collaborators.
Manage end to end creative strategy, and ensure alignment with your understanding of the consumer and culture.
Identify best creative territory/big idea for development.
Drive agency discussion, owner of feedback to lead agency.
Bring creative to life in market inclusive of production and post-production.
Think strategically and holistically across full marketing mix.
Approve research framework for creative development.
Drive strong collaboration with category marketing, consumer insights, sales, finance, and agency partners.
Lead discussions during presentations with business unit and marketing senior leadership.
Lead full cross-agency team (creative, social, media, PR) to bring ideas to life.
Develop a deep comprehension of the consumer and use consumer insights to drive brand and campaign strategy.
Analyze data to develop strategies and assess in market results to drive business objectives.
Qualifications
Creative innovators with the courage to stand up for ideas.
Proven track record of drive for results and leadership.
Operates with agility with solid problem solving and simplification skills.
Strong communication, influence and relationship building skills in a cross-functional team environment.
Bachelor’s degree required.
Models resiliency in a dynamic, fast paced work environment.
Location(s)
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law.
MARKETING AT KRAFT HEINZ
THESTRATEGIZERS
Our Marketing team are the voice of our consumers. Connecting the right people, to the right products, with the right messages and campaigns.
#J-18808-Ljbffr