Taylor Morrison Inc.
Senior Manager, Market Intelligence & Strategy
Taylor Morrison Inc., Cary, North Carolina, United States, 27518
Senior Manager, Market Intelligence & Strategy
As a Senior Manager of Market Intelligence and Strategy, you will be part of Taylor Morrison’s local leadership team responsible for sourcing and analyzing data from internal and external data sources combined with competitive shops to help the Division’s leaders understand competitor dynamics, respond to events, frame the future, and win in the market. You will contribute to the team’s understanding of the competitive landscape by developing and delivering analyses and insights with reliable forecasts of price and pace, competitor intelligence, and the environment in which competition unfolds. You will work with the senior-most leaders in the Division, including the Division President, to provide recommendations on existing communities and future land opportunities to support and to inform the strategic choices of the Division. In addition, you will frequently collaborate with other departments on community design, product development, home specifications, and marketing communications. Finally, you will be expected to help the team continuously improve by researching and implementing new ideas, tools, and processes.What You’ll DoEvaluation and Recommendations on existing Community PositioningReview monthly Competitive Market Assessment (CMA) for each community and propose price and/or product changes, with consideration to the impact on margin to ensure strategic and financial soundnessPropose positioning changes derived from market analysis with Division President and Ops teamMonthly completion and assessment of resale data to help inform pricing adjustments and recommendationsRegular field work including shopping competition (collect front line intelligence on market shifts, consumer preferences, specification levels)Conduct primary research including focus groups & survey creation/administrationEvaluation and recommendations on future Community PositioningFieldwork- perform site and competitive evaluationsCMA completion and communicate recommendations on price, product, and promotion to the Division President and Ops teamCommunity design, floor plans, specifications, that culminate in Pace and Price forecastsResale analysis completion and discussion with Division President and Ops teamPortfolio Investment Committee (PIC) submittal reportsConsumer Group wants/needs identified through Focus GroupsAssist with new product development - provide consumer feedbackStrategic Plan Development and EvaluationsSource data and create output (charts, graphs, maps) to easily communicate massive amount of dataAssess the key components of Macro Market data and communicate implicationsAssess Consumer Group sizes and changes, submarkets and competitive supply and identify opportunitiesCommunicate key findings in written (PowerPoint) and verbal formAssist Division Presidents with the Final Strategic Plan PresentationProvide support for the completion of the Corporate WorkbookCommunicate and/or develop best practices locally with Division and nationally with Market Intelligence & Strategy counterpartsWork closely with cross-functional teams to guide operational strategyDemonstrate a key interest and capability in related disciplines such as Sales, Finance, and LandPerform other duties as assignedSound Like You?You might be just who we’re looking for if you have…Minimum Bachelor’s degree in Business, Real Estate, or quantitative field required6+ years of experience in site selection, competitive assessments and/or market evaluations in homebuilding or similar industryQualitative and quantitative research skills in sourcing dataSystem software experience with SPSS, CVENT, or other toolsVery strong written and verbal communication skillsExperience with housing database tools such as Zonda, Metra Study, or Handley WoodLocal Market knowledge preferredHighly proficient in Excel, Word, and PowerPointStatistical analysis preferredUnderstanding of Financial Statements preferredFLSA Status: ExemptWill have responsibilities such as:Office or non-manual work, which is directly related to management or general business operationsAct as a primary component of which involves the exercise of independent judgment and discretion about matters of significanceEssential Functions:Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.Report to Division/Corporate Office/Community daily and adhere to scheduleAbility to access, input, and retrieve information from a computer and/or electronic deviceAbility to have face-to-face conversations with customers, co-workers, and higher-level managerAbility to sit or stand for long periods of time and move around work environment as neededAbility to operate a motor vehicle if applicableComply with company policies and procedurePhysical Demands:Must be able to remain in a stationary position up to 50% of the timeThe ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds*Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.Taylor Morrison is an equal opportunity employer. Taylor Morrison does not discriminate against any candidate or employee on the basis of race, national origin, sex, marital status, sexual orientation, age, disability, religion, or veteran status.#LI-CG1About Us
Welcome to the Taylor Morrison, Inc. Career Portal. In order to be the best in the industry, you have to surround yourself with the best people. At Taylor Morrison, Inc., we are committed to being the best North American homebuilder as measured by our employees, customers, shareholders, and business partners.Headquartered in Scottsdale, Arizona, Taylor Morrison Home Corporation operates in the U.S. under the Taylor Morrison and Darling Homes brands. Taylor Morrison is a builder and developer of single-family detached and attached homes serving a wide array of customers including first-time, move-up, luxury, and active adult customers. Taylor Morrison divisions operate in Arizona, California, Colorado, Florida, Georgia, Illinois, North Carolina, and Texas. Darling Homes serves move-up and luxury homebuyers in Texas. In addition, Taylor Morrison also offers home financing through Taylor Morrison Home Funding, providing professional and knowledgeable home mortgage options.Taylor Morrison, Inc. is always looking for dedicated professionals who share our values. Please use our Career Portal to view current job openings and apply for positions online.Thank you for considering a career with Taylor Morrison, Inc.!
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As a Senior Manager of Market Intelligence and Strategy, you will be part of Taylor Morrison’s local leadership team responsible for sourcing and analyzing data from internal and external data sources combined with competitive shops to help the Division’s leaders understand competitor dynamics, respond to events, frame the future, and win in the market. You will contribute to the team’s understanding of the competitive landscape by developing and delivering analyses and insights with reliable forecasts of price and pace, competitor intelligence, and the environment in which competition unfolds. You will work with the senior-most leaders in the Division, including the Division President, to provide recommendations on existing communities and future land opportunities to support and to inform the strategic choices of the Division. In addition, you will frequently collaborate with other departments on community design, product development, home specifications, and marketing communications. Finally, you will be expected to help the team continuously improve by researching and implementing new ideas, tools, and processes.What You’ll DoEvaluation and Recommendations on existing Community PositioningReview monthly Competitive Market Assessment (CMA) for each community and propose price and/or product changes, with consideration to the impact on margin to ensure strategic and financial soundnessPropose positioning changes derived from market analysis with Division President and Ops teamMonthly completion and assessment of resale data to help inform pricing adjustments and recommendationsRegular field work including shopping competition (collect front line intelligence on market shifts, consumer preferences, specification levels)Conduct primary research including focus groups & survey creation/administrationEvaluation and recommendations on future Community PositioningFieldwork- perform site and competitive evaluationsCMA completion and communicate recommendations on price, product, and promotion to the Division President and Ops teamCommunity design, floor plans, specifications, that culminate in Pace and Price forecastsResale analysis completion and discussion with Division President and Ops teamPortfolio Investment Committee (PIC) submittal reportsConsumer Group wants/needs identified through Focus GroupsAssist with new product development - provide consumer feedbackStrategic Plan Development and EvaluationsSource data and create output (charts, graphs, maps) to easily communicate massive amount of dataAssess the key components of Macro Market data and communicate implicationsAssess Consumer Group sizes and changes, submarkets and competitive supply and identify opportunitiesCommunicate key findings in written (PowerPoint) and verbal formAssist Division Presidents with the Final Strategic Plan PresentationProvide support for the completion of the Corporate WorkbookCommunicate and/or develop best practices locally with Division and nationally with Market Intelligence & Strategy counterpartsWork closely with cross-functional teams to guide operational strategyDemonstrate a key interest and capability in related disciplines such as Sales, Finance, and LandPerform other duties as assignedSound Like You?You might be just who we’re looking for if you have…Minimum Bachelor’s degree in Business, Real Estate, or quantitative field required6+ years of experience in site selection, competitive assessments and/or market evaluations in homebuilding or similar industryQualitative and quantitative research skills in sourcing dataSystem software experience with SPSS, CVENT, or other toolsVery strong written and verbal communication skillsExperience with housing database tools such as Zonda, Metra Study, or Handley WoodLocal Market knowledge preferredHighly proficient in Excel, Word, and PowerPointStatistical analysis preferredUnderstanding of Financial Statements preferredFLSA Status: ExemptWill have responsibilities such as:Office or non-manual work, which is directly related to management or general business operationsAct as a primary component of which involves the exercise of independent judgment and discretion about matters of significanceEssential Functions:Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.Report to Division/Corporate Office/Community daily and adhere to scheduleAbility to access, input, and retrieve information from a computer and/or electronic deviceAbility to have face-to-face conversations with customers, co-workers, and higher-level managerAbility to sit or stand for long periods of time and move around work environment as neededAbility to operate a motor vehicle if applicableComply with company policies and procedurePhysical Demands:Must be able to remain in a stationary position up to 50% of the timeThe ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds*Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.Taylor Morrison is an equal opportunity employer. Taylor Morrison does not discriminate against any candidate or employee on the basis of race, national origin, sex, marital status, sexual orientation, age, disability, religion, or veteran status.#LI-CG1About Us
Welcome to the Taylor Morrison, Inc. Career Portal. In order to be the best in the industry, you have to surround yourself with the best people. At Taylor Morrison, Inc., we are committed to being the best North American homebuilder as measured by our employees, customers, shareholders, and business partners.Headquartered in Scottsdale, Arizona, Taylor Morrison Home Corporation operates in the U.S. under the Taylor Morrison and Darling Homes brands. Taylor Morrison is a builder and developer of single-family detached and attached homes serving a wide array of customers including first-time, move-up, luxury, and active adult customers. Taylor Morrison divisions operate in Arizona, California, Colorado, Florida, Georgia, Illinois, North Carolina, and Texas. Darling Homes serves move-up and luxury homebuyers in Texas. In addition, Taylor Morrison also offers home financing through Taylor Morrison Home Funding, providing professional and knowledgeable home mortgage options.Taylor Morrison, Inc. is always looking for dedicated professionals who share our values. Please use our Career Portal to view current job openings and apply for positions online.Thank you for considering a career with Taylor Morrison, Inc.!
#J-18808-Ljbffr