NAPA Auto Parts
Analyst Sr, Digital Product Analytics
NAPA Auto Parts, Atlanta, Georgia, United States, 30383
Company Background
Genuine Parts Company (“GPC” or the “Company”), founded in 1928 and based in Atlanta, Georgia, is a leading distributor of automotive and industrial replacement parts and value-added services. The Company operates a global portfolio of businesses with more than 10,000 locations across the world. GPC has approximately 50,000 global employees. The Company has operations in the United States, Canada, Mexico, Australia, New Zealand, Indonesia, Singapore, France, the U.K., Germany, Poland, the Netherlands, Belgium, Spain and China.
Position Purpose
Seeking world-class talent to join the world’s leading distributor of automotive and industrial replacement parts and value-added services operating 5,500+ locations and servicing more than 20,000 locations in the U.S and Canada. Specifically, this role will function as the Sr Analyst, Digital Products Analytics, responsible for analyzing our data for insights to develop, launch and drive success for our digital experiences/digital products. The candidate must possess high level of problem-solving skills and be comfortable to identify trends and patterns in the data using quantitative, qualitative, and data analysis skills.
The individual contributor will be part of a fast-paced team and environment, that is leading the digital transformation for a 100+ year old brand in the Automotive Retail space. Will possess strong problem-solving skills, with preferable experience in an omni-channel retail environment, working with cross-functional partners.
ResponsibilitiesWork closely with a team of digital analysts and managers to capture, review and analyze web analytics, site usage, performance, customer behavior and related metrics. Identify opportunities for improvement in business outcomes (add to cart, conversion, revenue, digital tools adoption, feature benefits, etc.).Collaborate with the Product Management teams (Director of Product Management, Product Managers, Associate Product Managers, UX leads, etc.) to develop business cases and roadmaps, and ensure successful development and adoption of digital products.Deliver reports and insights, conduct ongoing analysis and support strategic and business reviews with various stakeholders.Establish measurement frameworks for new features or customer segments. Work with analytics, site operations, and tech/engineering to develop and implement data capture, tagging needs, and set up A/B tests.Develop reports that assess the site/features performance and assist stakeholders in making strategic decisions.Generate and test ideas and coordinate & implement A/B tests on the website, collaborating with different teams (Merchandising, Product, UX, Marketing, Operations, etc.).Help teams understand trends and ensure relevant and consistent KPIs are reported across functions, while ensuring the integrity and accuracy of data through continued monitoring and assessment of platform tags & tracking.Manage analytics implementation projects by building timelines, communicating updates to partners, and ensuring timely delivery.Other duties as assigned.
Location:GPC has two work locations to choose from, Duluth or Atlanta office.We offer a Flexible Work Policy that permits eligible employees to work a hybrid remote schedule.
Desired Qualifications & ExperiencesBachelor's degree in marketing, statistics, economics or quantitative discipline.2 (4+ preferred) years’ experience in online/ecommerce analytics.Experience with web analytics tools like Adobe Analytics and/or Google Analytics.Experience with A/B testing tools (Adobe Test/Target, Optimizely).Fluency in SQL, Python, or scripting languages to drive analysis with large data sets.Knowledge of statistics, with experience using statistical methods to analyze data.Strong communication skills needed, with the ability to work cross-functionally.Collaborative, self-starter, with a sense of urgency and accountability to deliver results.
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Genuine Parts Company (“GPC” or the “Company”), founded in 1928 and based in Atlanta, Georgia, is a leading distributor of automotive and industrial replacement parts and value-added services. The Company operates a global portfolio of businesses with more than 10,000 locations across the world. GPC has approximately 50,000 global employees. The Company has operations in the United States, Canada, Mexico, Australia, New Zealand, Indonesia, Singapore, France, the U.K., Germany, Poland, the Netherlands, Belgium, Spain and China.
Position Purpose
Seeking world-class talent to join the world’s leading distributor of automotive and industrial replacement parts and value-added services operating 5,500+ locations and servicing more than 20,000 locations in the U.S and Canada. Specifically, this role will function as the Sr Analyst, Digital Products Analytics, responsible for analyzing our data for insights to develop, launch and drive success for our digital experiences/digital products. The candidate must possess high level of problem-solving skills and be comfortable to identify trends and patterns in the data using quantitative, qualitative, and data analysis skills.
The individual contributor will be part of a fast-paced team and environment, that is leading the digital transformation for a 100+ year old brand in the Automotive Retail space. Will possess strong problem-solving skills, with preferable experience in an omni-channel retail environment, working with cross-functional partners.
ResponsibilitiesWork closely with a team of digital analysts and managers to capture, review and analyze web analytics, site usage, performance, customer behavior and related metrics. Identify opportunities for improvement in business outcomes (add to cart, conversion, revenue, digital tools adoption, feature benefits, etc.).Collaborate with the Product Management teams (Director of Product Management, Product Managers, Associate Product Managers, UX leads, etc.) to develop business cases and roadmaps, and ensure successful development and adoption of digital products.Deliver reports and insights, conduct ongoing analysis and support strategic and business reviews with various stakeholders.Establish measurement frameworks for new features or customer segments. Work with analytics, site operations, and tech/engineering to develop and implement data capture, tagging needs, and set up A/B tests.Develop reports that assess the site/features performance and assist stakeholders in making strategic decisions.Generate and test ideas and coordinate & implement A/B tests on the website, collaborating with different teams (Merchandising, Product, UX, Marketing, Operations, etc.).Help teams understand trends and ensure relevant and consistent KPIs are reported across functions, while ensuring the integrity and accuracy of data through continued monitoring and assessment of platform tags & tracking.Manage analytics implementation projects by building timelines, communicating updates to partners, and ensuring timely delivery.Other duties as assigned.
Location:GPC has two work locations to choose from, Duluth or Atlanta office.We offer a Flexible Work Policy that permits eligible employees to work a hybrid remote schedule.
Desired Qualifications & ExperiencesBachelor's degree in marketing, statistics, economics or quantitative discipline.2 (4+ preferred) years’ experience in online/ecommerce analytics.Experience with web analytics tools like Adobe Analytics and/or Google Analytics.Experience with A/B testing tools (Adobe Test/Target, Optimizely).Fluency in SQL, Python, or scripting languages to drive analysis with large data sets.Knowledge of statistics, with experience using statistical methods to analyze data.Strong communication skills needed, with the ability to work cross-functionally.Collaborative, self-starter, with a sense of urgency and accountability to deliver results.
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