Brilliant PR & Marketing
Earned Influencer Coordinator
Brilliant PR & Marketing, Minneapolis, Minnesota, United States, 55400
Brilliant PR & Marketing, one of the most respected and rapidly growing agencies focused on family-oriented brands, seeks a Full-time Influencer Coordinator to help support the agency’s growing, award-winning team.Who You Are:Our Dream Team Member:Has experience working in influencer marketing and a solid understanding of the earned influencer landscape.Has a passion for building and maintaining relationships with influencers across all industries.Able to research and recommend influencers for future campaigns.Eager to reach out to new influencers to initiate earned/gifted collaborations and negotiate deliverables.Has previous customer service experience.Able to work well as a team but also independently with minimal supervision.Strong knowledge of social media platforms, especially TikTok, Instagram, and YouTube, and enjoys staying up to date on pop culture and trends.What You’ll Do:Job Description:Influencer Identification and Outreach:
Research and identify potential influencers that align with the company’s brand values and target audience.Develop and maintain a database of influencer contacts and relationships.Reach out to influencers to initiate gifted collaboration discussions and negotiate terms.
Campaign Management:
Plan and execute influencer marketing campaigns, including content creation, scheduling, and monitoring.Collaborate with influencers to ensure brand messaging is effectively communicated.
Content Coordination:
Coordinate the creation and delivery of content, including social media posts, blog entries, and podcasts.Ensure that all content meets the brand’s guidelines and quality standards.
Reporting:
Monitor for coverage, ensuring that all stories and posts are caught, saved, and shared with clients.
Relationship Management:
Foster strong relationships with influencers and industry thought leaders.Address any issues or concerns that arise during collaborations and ensure a positive experience for all parties.
Market Research and Trends:
Stay updated on industry trends, social media algorithms, and emerging platforms.Provide recommendations based on market research to enhance influencer strategies.
Qualifications:Bachelor’s degree in Marketing, Public Relations, Communications, or a related field.Proven experience in influencer marketing or social media management.Strong understanding of social media platforms (especially Instagram, TikTok, and YouTube), influencer dynamics, and digital marketing trends.Excellent communication, negotiation, and organizational skills.Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.Who We Are:Brilliant is a unique PR agency with nearly 30 team members who all work remotely across the US. We give our team the resources they need to get their work done without having to sit in a cubicle or stuffy office. From costume contests to virtual happy hours and Slack GIFs, we prioritize connecting with each other and creating a sense of community. Although we are remote, team members are expected to be available online during regular business hours, and there is occasional travel for events and trade shows. If applicable, this role of Social Media Content Coordinator will allow for adjusted working hours for being a parent.What We Do:Brilliant is in its second decade as a fully remote company and is one of the most respected agencies serving consumer lifestyle brands with a specific focus on products, brands, and services for families including baby and maternity, toys and games, tech, housewares, and food.Benefits Eligible For:PTO (Paid Time Off)Paid time off between Christmas and New Year'sFabulous Fridays - work day ends at 12 pm between Memorial Day and Labor Day and 3 pm for the remainder of the year401K with a 3% company matchMedical, dental, and vision coverageMedical and Dependent Care FSALife InsuranceLong Term DisabilityAccess to Short Term Disability, Hospital, and Critical Illness InsurancesPet insuranceSalary: up to $45,000 Annually based on skills and experience.
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Research and identify potential influencers that align with the company’s brand values and target audience.Develop and maintain a database of influencer contacts and relationships.Reach out to influencers to initiate gifted collaboration discussions and negotiate terms.
Campaign Management:
Plan and execute influencer marketing campaigns, including content creation, scheduling, and monitoring.Collaborate with influencers to ensure brand messaging is effectively communicated.
Content Coordination:
Coordinate the creation and delivery of content, including social media posts, blog entries, and podcasts.Ensure that all content meets the brand’s guidelines and quality standards.
Reporting:
Monitor for coverage, ensuring that all stories and posts are caught, saved, and shared with clients.
Relationship Management:
Foster strong relationships with influencers and industry thought leaders.Address any issues or concerns that arise during collaborations and ensure a positive experience for all parties.
Market Research and Trends:
Stay updated on industry trends, social media algorithms, and emerging platforms.Provide recommendations based on market research to enhance influencer strategies.
Qualifications:Bachelor’s degree in Marketing, Public Relations, Communications, or a related field.Proven experience in influencer marketing or social media management.Strong understanding of social media platforms (especially Instagram, TikTok, and YouTube), influencer dynamics, and digital marketing trends.Excellent communication, negotiation, and organizational skills.Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.Who We Are:Brilliant is a unique PR agency with nearly 30 team members who all work remotely across the US. We give our team the resources they need to get their work done without having to sit in a cubicle or stuffy office. From costume contests to virtual happy hours and Slack GIFs, we prioritize connecting with each other and creating a sense of community. Although we are remote, team members are expected to be available online during regular business hours, and there is occasional travel for events and trade shows. If applicable, this role of Social Media Content Coordinator will allow for adjusted working hours for being a parent.What We Do:Brilliant is in its second decade as a fully remote company and is one of the most respected agencies serving consumer lifestyle brands with a specific focus on products, brands, and services for families including baby and maternity, toys and games, tech, housewares, and food.Benefits Eligible For:PTO (Paid Time Off)Paid time off between Christmas and New Year'sFabulous Fridays - work day ends at 12 pm between Memorial Day and Labor Day and 3 pm for the remainder of the year401K with a 3% company matchMedical, dental, and vision coverageMedical and Dependent Care FSALife InsuranceLong Term DisabilityAccess to Short Term Disability, Hospital, and Critical Illness InsurancesPet insuranceSalary: up to $45,000 Annually based on skills and experience.
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