Publicis Groupe
Supervisor, Central Activation, Digital Planning
Publicis Groupe, Atlanta, Georgia, United States, 30383
Full-timeCompany Description
Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.Job Description
Read this first:
If you have what it takes for this job, but don't meet all the criteria within the job description, we encourage you to apply. We'd like to connect with you to see what skills and experience you could bring to our team.Description:Our PMX Central Activation team provides a valuable service to our PM Agency Teams & Clients executing digital media campaigns that do not have the time or resources to do it themselves. As we grow at a rapid pace across digital media, we are looking to add a talented and motivated Supervisor to help drive our cross-channel media and account expansion. This position requires a highly motivated, entrepreneurial person to support all aspects of strategy, planning, and execution. The ideal candidate should have the ability to work independently and realize they will be a key component of a small and cohesive team.The ideal candidate will partner with team members within our global delivery network and collaborate with The Central Activation Client Operations and Activation Leads to support digital media planning and strategy. This role will support multiple channels such as search, social, and programmatic while working cross-team to ensure cohesive media plans are meeting client needs. This role will be responsible for educating and supporting dealer clients and account services teams on best practices for digital media planning at the local level.Responsibilities:Educate local dealer clients and agency counterparts on audience focused digital media buyingBridge gap between linear and digital planning and buying teams and work to improve efficiency in planning and buying processesAssess vendors based on their unique value offering to meet client needs while maintaining a productive and positive relationshipDeliver input on campaign goals, approaches, and methods to help establish success metrics and KPIs and present findings to dealer and divisional clientsAbility to manage timelines, projects, and personnel within direct report team and across cross-functional teamsAbility to assess and speak to biddable media performance to inform future digital plansReview and refine efficient workflows for collaboration between agency counterparts and global support teamsSpeak to PMX’s differentiation in-market and highlight unique capabilities of an audience first digital planning approach at the local levelWork with internal activation and strategy teams to analyze campaign performance and make strategic and tactical recommendations for future plansMaintain knowledge of media technology buying platforms and analytic toolsDrive awareness of PMX Automation Tools and Central Activation Standard Operating Procedures to their agency counterpartsGain an understanding of the media activation fundamentals within Programmatic, Social, and SearchWork with internal US and Publicis Global Delivery teams to provide clients with media recommendations and optimization strategies that align with objectivesEstablish relationship with Global Teams, becoming a proponent of Cross-Cultural Collaboration and LearningsQualifications
4+ years of experience in digital media planning, strategy and account management2+ years of relevant experience in a client-facing capacity2+ years activation experience preferred (Programmatic, Social or Search)Ability to think critically and take a big picture approach to solving problemsExperience with vendor selection based on client goals and shifting away from Direct IO to programmatic based buyingExperience activating media (Search, Social, Programmatic) preferredProficient to Advanced Microsoft Office Suite experienceExcellent written and verbal communication skillsExcellent relationship building, diplomacy, and decision-making skills with ability to think creativelyProject Management software experience (Teams Planner, Asana, etc.)All your information will be kept confidential according to EEO guidelines.We know that when the whole person is cared for, they are able to do their best work. That’s why we offer benefits that go way beyond comprehensive health, dental, 401K matching, and flexible time. We also offer access to over 16+ Business Resource Groups, mentorship programs and training opportunities, wellness and enrichment programming, extensive benefits for caregivers and new parents, tuition reimbursement, and so much more.
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Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.Job Description
Read this first:
If you have what it takes for this job, but don't meet all the criteria within the job description, we encourage you to apply. We'd like to connect with you to see what skills and experience you could bring to our team.Description:Our PMX Central Activation team provides a valuable service to our PM Agency Teams & Clients executing digital media campaigns that do not have the time or resources to do it themselves. As we grow at a rapid pace across digital media, we are looking to add a talented and motivated Supervisor to help drive our cross-channel media and account expansion. This position requires a highly motivated, entrepreneurial person to support all aspects of strategy, planning, and execution. The ideal candidate should have the ability to work independently and realize they will be a key component of a small and cohesive team.The ideal candidate will partner with team members within our global delivery network and collaborate with The Central Activation Client Operations and Activation Leads to support digital media planning and strategy. This role will support multiple channels such as search, social, and programmatic while working cross-team to ensure cohesive media plans are meeting client needs. This role will be responsible for educating and supporting dealer clients and account services teams on best practices for digital media planning at the local level.Responsibilities:Educate local dealer clients and agency counterparts on audience focused digital media buyingBridge gap between linear and digital planning and buying teams and work to improve efficiency in planning and buying processesAssess vendors based on their unique value offering to meet client needs while maintaining a productive and positive relationshipDeliver input on campaign goals, approaches, and methods to help establish success metrics and KPIs and present findings to dealer and divisional clientsAbility to manage timelines, projects, and personnel within direct report team and across cross-functional teamsAbility to assess and speak to biddable media performance to inform future digital plansReview and refine efficient workflows for collaboration between agency counterparts and global support teamsSpeak to PMX’s differentiation in-market and highlight unique capabilities of an audience first digital planning approach at the local levelWork with internal activation and strategy teams to analyze campaign performance and make strategic and tactical recommendations for future plansMaintain knowledge of media technology buying platforms and analytic toolsDrive awareness of PMX Automation Tools and Central Activation Standard Operating Procedures to their agency counterpartsGain an understanding of the media activation fundamentals within Programmatic, Social, and SearchWork with internal US and Publicis Global Delivery teams to provide clients with media recommendations and optimization strategies that align with objectivesEstablish relationship with Global Teams, becoming a proponent of Cross-Cultural Collaboration and LearningsQualifications
4+ years of experience in digital media planning, strategy and account management2+ years of relevant experience in a client-facing capacity2+ years activation experience preferred (Programmatic, Social or Search)Ability to think critically and take a big picture approach to solving problemsExperience with vendor selection based on client goals and shifting away from Direct IO to programmatic based buyingExperience activating media (Search, Social, Programmatic) preferredProficient to Advanced Microsoft Office Suite experienceExcellent written and verbal communication skillsExcellent relationship building, diplomacy, and decision-making skills with ability to think creativelyProject Management software experience (Teams Planner, Asana, etc.)All your information will be kept confidential according to EEO guidelines.We know that when the whole person is cared for, they are able to do their best work. That’s why we offer benefits that go way beyond comprehensive health, dental, 401K matching, and flexible time. We also offer access to over 16+ Business Resource Groups, mentorship programs and training opportunities, wellness and enrichment programming, extensive benefits for caregivers and new parents, tuition reimbursement, and so much more.
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