Senior Demand Generation Manager

Material Security is looking for a Senior Demand Generation Manager to develop and implement strategies to create and capture demand across all channels to drive top-of-funnel growth.In this role, you’ll be responsible for driving growth through paid and organic digital strategy, website optimization, and third-party sponsorships. You’ll work closely with the sales and marketing teams to align on objectives and create strong feedback loops for optimization.You’ll be part of an early, fast-growing, and highly effective marketing team. You’ll have a significant impact on Material Security’s growth and will report to the Director of Marketing Operations.Responsibilities

Own all aspects of the paid advertising strategy by creating, launching, and analyzing paid advertising campaigns to create and capture demand.

Identify, test, and implement strategies to optimize and convert website traffic.

Manage all existing third-party sponsorships while seeking new ways to create demand through cybersecurity publications and communities.

Test new marketing strategies and ideas to create and capture demand through advertising, direct mail, outbound, and more.

Use data and analytics to measure, improve, and share demand generation program results with stakeholders on a regular basis.

Work closely with the Brand & Creative Manager to seek and provide copywriting and design feedback.

What We’re Looking For

5+ years of experience in a demand generation, growth, or digital marketing role.

Demonstrated experience implementing and managing paid advertising campaigns.

Proficiency with marketing tools such as HubSpot, Google Analytics, 6sense, and Webflow.

Strong analytical skills with the ability to interpret data and make data-driven decisions.

Excellent project management, communication, and collaboration skills (copywriting a plus).

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