Barclays
Mar Tech Campaign Strategist
Barclays, Wilmington, Delaware, us, 19894
Join us as a Mar Tech Campaign Strategist at Barclays where you will partner with internal stakeholders to coordinate marketing campaign activities.
To be successful as a Mar Tech Campaign Strategist, you should have experience with:
Banking/Financial Services/Regulated industry required
Salesforce Marketing Cloud and Adobe Workfront preferred
5+ years of experience
Some other highly valued skills may include:
Experience working with marketing tech tools
History of successful project management abilities
Ability to build and maintain relationships
You may be assessed on the key critical skills relevant for success in the role, such as risk and controls, change and transformation, business acumen, strategic thinking, and digital and technology, as well as job-specific technical skills.
This role is located in Wilmington, DE.
Purpose of the role
To create content that highlights and promotes the bank’s goals and objectives across various platforms and omnichannels by crafting compelling narratives and designing engaging visual content.
Accountabilities
Collaboration with internal stakeholders to develop content messages, themes, and topics which communicate the bank’s objectives.
Management of the end-to-end content creation process including writing, editing, animation creation, and static asset development which will be used and communicated across platforms.
Management of content that engages clients and other stakeholders via articles, social media, videos, and infographics.
Monitoring the performance of content across various channels using analytics tools.
Development and maintenance of platforms such as microsites to promote the bank’s business objectives, values, products, services, and campaigns for specific audiences.
Assistant Vice President Expectations
Consult on complex issues, providing advice to People Leaders to support the resolution of escalated issues.
Identify ways to mitigate risk and develop new policies/procedures in support of the control and governance agenda.
Take ownership for managing risk and strengthening controls in relation to the work done.
Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
Collaborate with other areas of work for business-aligned support areas to keep up to speed with business activity and the business strategy.
Engage in complex analysis of data from multiple internal and external sources to solve problems creatively and effectively.
Communicate complex information effectively.
Influence or convince stakeholders to achieve outcomes.
All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence, and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge, and Drive – the operating manual for how we behave.
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To be successful as a Mar Tech Campaign Strategist, you should have experience with:
Banking/Financial Services/Regulated industry required
Salesforce Marketing Cloud and Adobe Workfront preferred
5+ years of experience
Some other highly valued skills may include:
Experience working with marketing tech tools
History of successful project management abilities
Ability to build and maintain relationships
You may be assessed on the key critical skills relevant for success in the role, such as risk and controls, change and transformation, business acumen, strategic thinking, and digital and technology, as well as job-specific technical skills.
This role is located in Wilmington, DE.
Purpose of the role
To create content that highlights and promotes the bank’s goals and objectives across various platforms and omnichannels by crafting compelling narratives and designing engaging visual content.
Accountabilities
Collaboration with internal stakeholders to develop content messages, themes, and topics which communicate the bank’s objectives.
Management of the end-to-end content creation process including writing, editing, animation creation, and static asset development which will be used and communicated across platforms.
Management of content that engages clients and other stakeholders via articles, social media, videos, and infographics.
Monitoring the performance of content across various channels using analytics tools.
Development and maintenance of platforms such as microsites to promote the bank’s business objectives, values, products, services, and campaigns for specific audiences.
Assistant Vice President Expectations
Consult on complex issues, providing advice to People Leaders to support the resolution of escalated issues.
Identify ways to mitigate risk and develop new policies/procedures in support of the control and governance agenda.
Take ownership for managing risk and strengthening controls in relation to the work done.
Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
Collaborate with other areas of work for business-aligned support areas to keep up to speed with business activity and the business strategy.
Engage in complex analysis of data from multiple internal and external sources to solve problems creatively and effectively.
Communicate complex information effectively.
Influence or convince stakeholders to achieve outcomes.
All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence, and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge, and Drive – the operating manual for how we behave.
#J-18808-Ljbffr