Emagine
Paid Digital Media Strategist (PPC)
Emagine, Boca Raton, Florida, us, 33481
Paid Digital Media Strategist (PPC)emagineHealth
, the Digital-First Marketing and Communications Agency for Healthcare and Life Sciences, is seeking an experienced, strategic, data-focused Paid Digital Media Strategist to join our growing Digital Marketing Services team.While other sectors (such as Tech) have been cutting Paid Media budgets, practically all surveys of Healthcare and Pharma marketers show increased investments into Paid Digital. emagineHealth sees tremendous growth potential for our Paid division.This position requires a strong mix of research, analysis of data, creative development, and client interaction. This is a collaborative role for an individual with strong communication and account management skills. You must truly enjoy and have a passion for client interaction, as you will be personally responsible for the hands-on management of search, social, and display campaigns for a number of our high-touch customer accounts. The ability to explain complex solutions in a digestible way, while providing enough data and performance results to demonstrate the impact of your work, is key.The ideal candidate will be able to effectively manage budgets and work with the Digital Marketing Services team in order to maximize search visibility, website traffic, conversions, and ultimate customer ROI. The role also requires the oversight and management of client accounts to ensure peak performance for campaigns across Google and Microsoft Paid Search, Display, Remarketing, and Social Media Advertising.Employment Type: Full-time with Salary and BenefitsLocation: Remote (US Based Only)Requirements3+ years working with paid media (Google Search, Display, LinkedIn, Facebook)Demonstrate strategic insight to develop long-term execution plans from client’s stated business objectives and KPIsEffectively present advanced strategic and tactical plans to clients and internal teamsDevelop and maintain multiple high-touch client accountsUnderstanding the importance of patient and customer journeys as it relates to ad campaignsContinuously looking to learn and adapt to industry best practicesComfortable with A/B and multivariate testing across various platformsDeep understanding of keyword discovery and optimizationExperience utilizing landing page best practices for optimal performanceDeliver monthly, quarterly, and annual reports with supporting context to clientsProactively provide data-driven insights and recommendations to refine and improve ongoing client strategiesProven track record of successful client relationship developmentComfortable with UTM and URL buildingPreferred ExperienceIndustry specific certificationsExperience using Google Data Studio/LookerFamiliarity with Google Tag ManagerCRM exposure: HubSpot, Salesforce, or comparableExperience using software tools such as SpyFu or SEMrushInternational SEM campaign managementExposure to organic SEO best practices and how it relates to PPC campaignsWorking knowledge of healthcare marketing challenges and best practicesExperience working remotelyAgency experience a plusPersonal QualificationsStrategic thinker with a keen focus on client successExcellent verbal and written communication skillsAbility to explain complex solutions in a digestible mannerBoth analytical and creativeOrganized and deadline-drivenTechnical aptitude for softwareComfortable with cross-departmental collaborationUp-to-date with the latest best practices in search engine marketing (SEM)Growth mindset with a willingness to help in emagine prospect qualification and sales activityWhy emagine?In business for 25+ years, with 1,500+ clients and about 50 employees located across the United States,
emagineHealth
is the Digital-First Agency for Healthcare and Life Sciences. Touching every aspect of the healthcare continuum, from clinical-stage biopharmaceutical and medical device companies all the way to the nation’s leading healthcare systems and hospitals, emagine’s services include: Branding, Marketing Strategy, Website Development, Content Marketing, SEO, Paid Search, and Social Media.Perks and Benefits:Opportunity to collaboratively work with top-tier talentA “family-like” environment will make you feel at home from your first dayNo micromanaging or breathing down your neckA culture of trust, appreciation for one another, and respectA company that recognizes that work can’t always be fun, but strives every day to keep it fun and enjoyableOn the job training and developmentMedical and Dental insurance401(k) with matchGraduated PTO/Vacation PolicyProfessional Development reimbursementEmployee referral incentive“HeyTaco” app on Slack allows employees to give thanks, praise and accolades to coworkers and cashed in for rewards or donated to charityCompetitive salaryFitness/Wellness ReimbursementPaid vacationPersonal daysOpportunity to give back to the communityFull-Time Remote PositionU.S.-Based Candidates Only
#J-18808-Ljbffr
, the Digital-First Marketing and Communications Agency for Healthcare and Life Sciences, is seeking an experienced, strategic, data-focused Paid Digital Media Strategist to join our growing Digital Marketing Services team.While other sectors (such as Tech) have been cutting Paid Media budgets, practically all surveys of Healthcare and Pharma marketers show increased investments into Paid Digital. emagineHealth sees tremendous growth potential for our Paid division.This position requires a strong mix of research, analysis of data, creative development, and client interaction. This is a collaborative role for an individual with strong communication and account management skills. You must truly enjoy and have a passion for client interaction, as you will be personally responsible for the hands-on management of search, social, and display campaigns for a number of our high-touch customer accounts. The ability to explain complex solutions in a digestible way, while providing enough data and performance results to demonstrate the impact of your work, is key.The ideal candidate will be able to effectively manage budgets and work with the Digital Marketing Services team in order to maximize search visibility, website traffic, conversions, and ultimate customer ROI. The role also requires the oversight and management of client accounts to ensure peak performance for campaigns across Google and Microsoft Paid Search, Display, Remarketing, and Social Media Advertising.Employment Type: Full-time with Salary and BenefitsLocation: Remote (US Based Only)Requirements3+ years working with paid media (Google Search, Display, LinkedIn, Facebook)Demonstrate strategic insight to develop long-term execution plans from client’s stated business objectives and KPIsEffectively present advanced strategic and tactical plans to clients and internal teamsDevelop and maintain multiple high-touch client accountsUnderstanding the importance of patient and customer journeys as it relates to ad campaignsContinuously looking to learn and adapt to industry best practicesComfortable with A/B and multivariate testing across various platformsDeep understanding of keyword discovery and optimizationExperience utilizing landing page best practices for optimal performanceDeliver monthly, quarterly, and annual reports with supporting context to clientsProactively provide data-driven insights and recommendations to refine and improve ongoing client strategiesProven track record of successful client relationship developmentComfortable with UTM and URL buildingPreferred ExperienceIndustry specific certificationsExperience using Google Data Studio/LookerFamiliarity with Google Tag ManagerCRM exposure: HubSpot, Salesforce, or comparableExperience using software tools such as SpyFu or SEMrushInternational SEM campaign managementExposure to organic SEO best practices and how it relates to PPC campaignsWorking knowledge of healthcare marketing challenges and best practicesExperience working remotelyAgency experience a plusPersonal QualificationsStrategic thinker with a keen focus on client successExcellent verbal and written communication skillsAbility to explain complex solutions in a digestible mannerBoth analytical and creativeOrganized and deadline-drivenTechnical aptitude for softwareComfortable with cross-departmental collaborationUp-to-date with the latest best practices in search engine marketing (SEM)Growth mindset with a willingness to help in emagine prospect qualification and sales activityWhy emagine?In business for 25+ years, with 1,500+ clients and about 50 employees located across the United States,
emagineHealth
is the Digital-First Agency for Healthcare and Life Sciences. Touching every aspect of the healthcare continuum, from clinical-stage biopharmaceutical and medical device companies all the way to the nation’s leading healthcare systems and hospitals, emagine’s services include: Branding, Marketing Strategy, Website Development, Content Marketing, SEO, Paid Search, and Social Media.Perks and Benefits:Opportunity to collaboratively work with top-tier talentA “family-like” environment will make you feel at home from your first dayNo micromanaging or breathing down your neckA culture of trust, appreciation for one another, and respectA company that recognizes that work can’t always be fun, but strives every day to keep it fun and enjoyableOn the job training and developmentMedical and Dental insurance401(k) with matchGraduated PTO/Vacation PolicyProfessional Development reimbursementEmployee referral incentive“HeyTaco” app on Slack allows employees to give thanks, praise and accolades to coworkers and cashed in for rewards or donated to charityCompetitive salaryFitness/Wellness ReimbursementPaid vacationPersonal daysOpportunity to give back to the communityFull-Time Remote PositionU.S.-Based Candidates Only
#J-18808-Ljbffr