Voda Cleaning & Restoration Corporate
Content Social Media Strategist
Voda Cleaning & Restoration Corporate, Madison, Wisconsin, us, 53774
Benefits:
401(k)
Competitive salary
Dental insurance
Health insurance
Opportunity for advancement
Paid time off
Training & development
Location:
Remote
About Us:
Voda Cleaning & Restoration is elevating the standards of cleaning & restoration across the nation as one of the fastest growing home services franchises in the industry. To date, Voda has awarded 125+ territories to more than 50 local owners across 22 states. Our mission is to make life easier for those responsible for creating inviting, healthy spaces where people live, work and do business. With thousands of 5-star reviews, Voda brings an unmatched level of customer service excellence to every job from small carpet cleaning jobs to large water damage restoration events. Learn more about Voda at myvoda.com.
Job Description:
We are seeking a highly skilled and creative Content & Social Media Strategist to join our dynamic and growing marketing team. In this role, you will be responsible for developing and executing comprehensive content and social media strategies that enhance our online presence, engage our audience, and drive business growth. The ideal candidate is a strategic thinker and executor with a strong background in digital marketing, content creation and analytics. This role offers a significant opportunity for upward career growth and will support both the consumer and franchise development aspects of the business.
Key Responsibilities:
Social Media Marketing:
Develop, implement, and manage social media strategies across various platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.)
Create and curate engaging content to grow followers, enhance brand awareness, drive engagement and revenue for the business and its franchisees.
Educate and counsel franchisees on social media best practices and performance.
Monitor social media trends, tools, and applications to increase our social media presence.
Executive Social Media Management:
Develop and execute high-level social media strategies that elevate Voda’s company executives as thought leaders.
Oversee the creation of engaging content and manage social media campaigns for company executives.
Work closely with senior leadership to enhance the executive team's online presence.
Monitor social media trends, analyze performance metrics, and provide strategic recommendations.
Email and SMS Marketing:
Plan and execute email and SMS marketing campaigns to nurture leads and retain customers.
Develop compelling email and SMS content that resonates with our audience.
Create and maintain email templates while promoting email/SMS best practices.
Monitor and report on the performance of email and SMS campaigns.
Blog Strategy and Content:
Develop a blog strategy that aligns with our overall content marketing goals.
Create high-quality, SEO-friendly blog content that drives traffic to our website.
Lead creation of blog content for national and local websites.
Collaborate with internal teams and industry experts to create compelling blog topics.
Website Content and SEO:
Manage and update website content to ensure it is fresh and optimized for search engines.
Conduct keyword research and implement SEO best practices.
Manage external SEO and website agencies for updates and projects.
Collaborate with internal teams to enhance user experience.
Content Strategy and Execution:
Develop and execute a comprehensive content strategy that aligns with business objectives.
Create and manage a content calendar for consistent content flow.
Collaborate with internal teams to produce various types of content.
Advertising Creative Creation:
Develop creative concepts for online advertising campaigns.
Work closely with design team to produce effective advertising creatives.
Monitor and optimize advertising campaigns to maximize ROI.
Analytics and Reporting:
Track, analyze, and report on content performance across all channels.
Use data and insights to improve content strategies.
Provide regular reports to management on key performance metrics.
Qualifications:
Bachelor’s degree in marketing, communications, or a related field.
3+ years of experience in content marketing, social media management, or a similar role.
Strong understanding of SEO, email marketing, and social media best practices.
Experience with other franchise brands is a plus.
Excellent writing, editing, and communication skills.
Experience creating graphics using programs like Canva is a plus.
Proficiency in using social media management tools and analytics software.
Creative mindset with innovative content ideas.
Strong analytical skills to interpret data for decision-making.
Ability to work independently and manage multiple projects.
What We Offer:
Competitive salary and benefits package.
Opportunity to work with a passionate and dedicated team.
Professional development and growth opportunities.
A supportive and collaborative work environment.
Voda Cleaning & Restoration is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee.
#J-18808-Ljbffr
401(k)
Competitive salary
Dental insurance
Health insurance
Opportunity for advancement
Paid time off
Training & development
Location:
Remote
About Us:
Voda Cleaning & Restoration is elevating the standards of cleaning & restoration across the nation as one of the fastest growing home services franchises in the industry. To date, Voda has awarded 125+ territories to more than 50 local owners across 22 states. Our mission is to make life easier for those responsible for creating inviting, healthy spaces where people live, work and do business. With thousands of 5-star reviews, Voda brings an unmatched level of customer service excellence to every job from small carpet cleaning jobs to large water damage restoration events. Learn more about Voda at myvoda.com.
Job Description:
We are seeking a highly skilled and creative Content & Social Media Strategist to join our dynamic and growing marketing team. In this role, you will be responsible for developing and executing comprehensive content and social media strategies that enhance our online presence, engage our audience, and drive business growth. The ideal candidate is a strategic thinker and executor with a strong background in digital marketing, content creation and analytics. This role offers a significant opportunity for upward career growth and will support both the consumer and franchise development aspects of the business.
Key Responsibilities:
Social Media Marketing:
Develop, implement, and manage social media strategies across various platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.)
Create and curate engaging content to grow followers, enhance brand awareness, drive engagement and revenue for the business and its franchisees.
Educate and counsel franchisees on social media best practices and performance.
Monitor social media trends, tools, and applications to increase our social media presence.
Executive Social Media Management:
Develop and execute high-level social media strategies that elevate Voda’s company executives as thought leaders.
Oversee the creation of engaging content and manage social media campaigns for company executives.
Work closely with senior leadership to enhance the executive team's online presence.
Monitor social media trends, analyze performance metrics, and provide strategic recommendations.
Email and SMS Marketing:
Plan and execute email and SMS marketing campaigns to nurture leads and retain customers.
Develop compelling email and SMS content that resonates with our audience.
Create and maintain email templates while promoting email/SMS best practices.
Monitor and report on the performance of email and SMS campaigns.
Blog Strategy and Content:
Develop a blog strategy that aligns with our overall content marketing goals.
Create high-quality, SEO-friendly blog content that drives traffic to our website.
Lead creation of blog content for national and local websites.
Collaborate with internal teams and industry experts to create compelling blog topics.
Website Content and SEO:
Manage and update website content to ensure it is fresh and optimized for search engines.
Conduct keyword research and implement SEO best practices.
Manage external SEO and website agencies for updates and projects.
Collaborate with internal teams to enhance user experience.
Content Strategy and Execution:
Develop and execute a comprehensive content strategy that aligns with business objectives.
Create and manage a content calendar for consistent content flow.
Collaborate with internal teams to produce various types of content.
Advertising Creative Creation:
Develop creative concepts for online advertising campaigns.
Work closely with design team to produce effective advertising creatives.
Monitor and optimize advertising campaigns to maximize ROI.
Analytics and Reporting:
Track, analyze, and report on content performance across all channels.
Use data and insights to improve content strategies.
Provide regular reports to management on key performance metrics.
Qualifications:
Bachelor’s degree in marketing, communications, or a related field.
3+ years of experience in content marketing, social media management, or a similar role.
Strong understanding of SEO, email marketing, and social media best practices.
Experience with other franchise brands is a plus.
Excellent writing, editing, and communication skills.
Experience creating graphics using programs like Canva is a plus.
Proficiency in using social media management tools and analytics software.
Creative mindset with innovative content ideas.
Strong analytical skills to interpret data for decision-making.
Ability to work independently and manage multiple projects.
What We Offer:
Competitive salary and benefits package.
Opportunity to work with a passionate and dedicated team.
Professional development and growth opportunities.
A supportive and collaborative work environment.
Voda Cleaning & Restoration is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee.
#J-18808-Ljbffr