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Park Community Credit Union

Chief Engagement Officer

Park Community Credit Union, Louisville, Kentucky, us, 40201


Role:

The Chief Engagement Officer will play a pivotal role in fostering a culture of engagement, both internally and externally, at Park Community Credit Union. This role oversees Park's culture initiatives, Marketing, Park Community Credit Union Foundation, strategic partnerships and organizational alignment and will work across the organization to develop and implement strategies that promote a sense of belonging, loyalty, and advocacy among employees and members. By emphasizing ONE Park, ONE mission, ONE team, the Chief Engagement Officer will drive meaningful connections, deploy innovative internal and external engagement strategies, and transform Park into a pacesetter in the financial industry.

Essential Functions & Responsibilities:

Philosophical and Strategic Leadership:

Serves as a philosopher and strategist, tasked with understanding the journey of employees and members and identifying moments of potential engagement.

Integrates the efforts of various departments to craft a cohesive strategy that resonates with Park's mission.

Adopts a philosophical approach to engagement that transcends traditional metrics, focusing instead on the depth of connections, both internally and externally.

Demonstrates a strategic mindset and an expansion orientation, driving the credit union's success through employee, member, and community engagement.

Has a proven track record of inducing engagement amongst team members, with an emphasis on breaking down silos and building ONE Park.

Communicates effectively and creatively to inspire and motivate employees and members.

Drives a culture of high engagement in alignment with the Park VIBE by connecting the human experience to Park’s core purpose.

Contributes to the strategic direction of the credit union by serving on the Rate committee and management ALCO.

Strategic Positioning and Culture Ambassador:

Leads the development of strategic partnership positioning for the credit union that powerfully differentiates our presence to employees, members, and communities.

Serves as the chief culture ambassador, influencing, inspiring, and motivating across all functions and levels of the organization to bring Park's brand promise to life.

Oversees Park Foundation’s charitable giving and community outreach initiatives.

Fosters strategic partnerships with community organizations and leaders.

Serves as the executive sponsor for the Culture committee and its sub-committees and task forces, including DEI Council and ERGs.

Executive sponsor overseeing the organizational use of an OKR system, to include performance, engagement, and career pathing.

Strategically position Park as a pacesetter utilizing member pulse data and employee engagement data.

Contributes to the development, implementation, and amplification of a holistic growth series, aligned with Park’s VIBE.

Product Lifecycle and Deposit Growth:

Oversees the product lifecycle of loan and deposit products, in partnership with production lines, ensuring they meet member needs and contribute to the credit union's financial goals.

Drives deposit growth through strategic initiatives, member engagement, and mission-driven product offerings.

Develops and implements product and experience journey maps to identify opportunities for improvement and enhance employee and member satisfaction.

Collaborates with product teams to ensure that products and services align with member needs and expectations.

Hires, directs, coaches and develops team members to carry out department objectives and achieve credit union objectives.

Oversees development of department budgets and participates in establishment of overall annual operational budget; monitor performance to budget throughout the year. Contributes to determination of organizational goals and objectives. Aligns areas of oversight with established goals.

Performs other job related duties as assigned.

Performance Measurements:

To be an ambassador of Park's culture supporting the credit union's mission to build thriving communities together ensuring words and actions align with the Park VIBE that defines our Core Values:

To drive deposit loan growth through effective product lifecycle management.

To effectively align employee and member engagement initiatives with strategic priorities.

To optimize overall employee, member, and community engagement.

To maintain a cohesive, highly trained and motivated staff to meet department and organizational objectives.

To complete performance reviews within the prescribed time frame.

To lead by example serving our employees, members, and communities.

To follow all security policies and procedures and report discrepancies or suspicious activity immediately.

Knowledge and Skills:

Experience: Ten years to fifteen years of similar or related experience.

Education: (1) A bachelor's degree, or (2) achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree (e.g., information technology certifications in lieu of a degree).

Interpersonal Skills: Work frequently involves exercising advanced conflict resolution, giving material presentations, and resolving issues impacting multiple departments or divisions. Role also requires the ability to motivate or influence others as a material part of the role, with a significant level of diplomacy and trust. Obtaining cooperation (internally and/or externally) is an important part of the role and a high level of interpersonal skills is critical to the success of this position.

Other Skills:

Must be well-versed in organizational transformation.

Must have working knowledge of financial institution regulations.

Must have strategic leadership acumen.

Physical Requirements

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this position. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

While performing the essential duties of this position, the employee is regularly exposed to a general office environment and interaction with customers.

PHYSICAL DEMANDS

The physical demands described here are representative of those required to successfully perform the essential functions of this position, but do not necessarily constitute an exhaustive list of all essential functions. To the extent required by any applicable law, reasonable accommodations will be made to enable qualified individuals with disabilities to perform essential functions where this can be done without posing a direct threat to self or others.

While performing the essential duties of this position, the employee frequently must sit, stand, and walk short distances. The employee frequently uses hands and fingers to count currency and handle, manipulate, and feel objects, documents, and office tools and equipment. Reads, writes, listens, speaks, and uses personal computers, copiers, telephones, and other office equipment and software throughout the work day. The employee is occasionally required to stoop, bend, squat, and reach overhead with hands and arms. Occasionally pushing and pulling of office furniture and other objects. The employee may occasionally lift and/or move up to 15 pounds and on occasion lift and/or move up to 25 pounds.

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