Lagunitas Brewing Co
Sales Representative
Lagunitas Brewing Co, Miami, Florida, us, 33222
SALES REPRESENTATIVE: On Premise & Key Accounts
JOB DESCRIPTION
The SALES REPRESENTATIVE works to support the growth of the La Tropical brands in assigned accounts. The position is responsible for developing vertical account relationships, achieving business objectives (increase sales, expanded distribution, brand priorities, market share growth, etc.) as well as managing the communication and administration function pertaining to pricing, new items authorizations, and promotions for assigned accounts.
DUTIES
Develop Account Relationships within assigned accounts:Call on buyers at assigned Accounts with the appropriate frequency to build the La Tropical business in each account. Includes phone calls, e-mail, personal visits, etc.Develop and cultivate new, and maintain existing vertical account relationships with assigned account personnel.Utilizing all relevant and available data (IRI & VIP), develop and conduct presentations on a regular basis to improve the position of La Tropical beers within assigned accounts.Execute plans in assigned accounts, in conjunction with the La Tropical Distributor Sales Manager and distributors.
Account Annual Business Planning:Increase La Tropical sales and marketing share in assigned accounts by expanding distribution and sampling activity, securing brand promotions, improving product location, and other measures to meet or exceed plan.Develop Annual Business Plans with all assigned accounts including, but not limited to: volume, distribution, market share, promotion, pricing, product position, POS placement, spending, etc.Manage and operate within assigned expense budget.
Communication:Communicate all pricing, product, and promotion information to accounts on a monthly basis.Ensure marketing and distributors are informed of client activities, needs, etc. with adequate lead-time to generate the execution required to be successful on assigned accounts.Communicate changes to sales, new package authorizations, etc. to brewery operations for use in production forecasting.
Account Analysis and Administration:Manage all relevant price, product, or other pertinent information to designated accounts, ensuring prompt notification of all information related to La Tropical, trade promotions, and post-off calendars, etc.Maintain, update, and circulate updated client contact list as needed.Analyze internal and syndicated data on accounts to identify opportunities to improve La Tropical business.Make recommendations for new products/programs/etc. based on analysis of account needs and market trends.Provide buyers with performance recaps on a regular basis.
Retail Execution:Work & lead distributor teams to achieve retail execution objectives. Including expanded distribution, account education, training meeting, etc.Conduct account audits and monthly reporting on pricing, distribution, and sampling activities.Provide regular input and feedback on all competitive programs to ensure that La Tropical can maintain a competitive position in the marketplace.
Desired Capabilities/Characteristic
Personal Characteristics:Good reasoning, analytical and problem-solving skills.Professionalism essential for influencing buyers, customers, and articulating presentations.Outstanding communication and interpersonal skills, with the ability to
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JOB DESCRIPTION
The SALES REPRESENTATIVE works to support the growth of the La Tropical brands in assigned accounts. The position is responsible for developing vertical account relationships, achieving business objectives (increase sales, expanded distribution, brand priorities, market share growth, etc.) as well as managing the communication and administration function pertaining to pricing, new items authorizations, and promotions for assigned accounts.
DUTIES
Develop Account Relationships within assigned accounts:Call on buyers at assigned Accounts with the appropriate frequency to build the La Tropical business in each account. Includes phone calls, e-mail, personal visits, etc.Develop and cultivate new, and maintain existing vertical account relationships with assigned account personnel.Utilizing all relevant and available data (IRI & VIP), develop and conduct presentations on a regular basis to improve the position of La Tropical beers within assigned accounts.Execute plans in assigned accounts, in conjunction with the La Tropical Distributor Sales Manager and distributors.
Account Annual Business Planning:Increase La Tropical sales and marketing share in assigned accounts by expanding distribution and sampling activity, securing brand promotions, improving product location, and other measures to meet or exceed plan.Develop Annual Business Plans with all assigned accounts including, but not limited to: volume, distribution, market share, promotion, pricing, product position, POS placement, spending, etc.Manage and operate within assigned expense budget.
Communication:Communicate all pricing, product, and promotion information to accounts on a monthly basis.Ensure marketing and distributors are informed of client activities, needs, etc. with adequate lead-time to generate the execution required to be successful on assigned accounts.Communicate changes to sales, new package authorizations, etc. to brewery operations for use in production forecasting.
Account Analysis and Administration:Manage all relevant price, product, or other pertinent information to designated accounts, ensuring prompt notification of all information related to La Tropical, trade promotions, and post-off calendars, etc.Maintain, update, and circulate updated client contact list as needed.Analyze internal and syndicated data on accounts to identify opportunities to improve La Tropical business.Make recommendations for new products/programs/etc. based on analysis of account needs and market trends.Provide buyers with performance recaps on a regular basis.
Retail Execution:Work & lead distributor teams to achieve retail execution objectives. Including expanded distribution, account education, training meeting, etc.Conduct account audits and monthly reporting on pricing, distribution, and sampling activities.Provide regular input and feedback on all competitive programs to ensure that La Tropical can maintain a competitive position in the marketplace.
Desired Capabilities/Characteristic
Personal Characteristics:Good reasoning, analytical and problem-solving skills.Professionalism essential for influencing buyers, customers, and articulating presentations.Outstanding communication and interpersonal skills, with the ability to
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