WEST CARY GROUP
Senior Digital Marketing Manager
WEST CARY GROUP, Richmond, Virginia, United States, 23214
West Cary Group is searching for a Senior Digital Marketing Manager!Throughout our journey as a results-driven creative partner, weve discovered that most marketing issues lie at the intersection of data, technology, and creative.Its our job to identify the point of convergence of these countless components. And then, deliver electrifying solutions.
Come join us!The
Senior Digital Marketing Manager
for West Cary Group manages our strategy and is accountable for marketing campaigns that promote West Cary Groups and our clients brands, products and services. This includes recommending the tools, skills and talent needed to be effective in addition to planning campaigns, building dashboards, analyzing metrics and identifying insights and opportunities.Lead our strategy, service and planning for the Digital Marketing spaceAccountable for the planning and execution of all digital marketing, including SEO/SEM, email, social media, CTV/OTT, digital audio, custom display and programmatic and database marketing advertising campaignsMeasure, track and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs) and budget to ensure complianceUtilize strong analytical ability to identify trends and insights and optimize spend and performance based on those insightsDevelop segmentation recommendations based on an understanding of goals, target audiences and various channel targeting capabilitiesBrainstorm new and creative growth strategiesPlan, execute and measure experiments and conversion testsDrive internal team collaboration to create landing pages and optimize user experienceEvaluate end-to-end customer experience across multiple channels and customer touch points to make recommendations on landing page design and/or adjustmentsIdentify conversion points and optimize user funnelsCollaborate with clients and other partnersLead the evaluation of emerging technologies and provide thought leadership, perspective and recommendations for adoption where appropriateDrive the onboarding and training process for new Digital Marketing team membersLead the training and development of analysts and direct reportsOther duties as assignedEssential Skills and Experience:Bachelors degree in Marketing or related field; HS diploma or equivalent requiredMinimum of 6 years working experience in digital marketingDemonstrable skills in leading and managing marketing campaigns in a variety of channels, such as SEO/SEM, email, social media, database marketing, and/or programmatic advertising campaignsMinimum of 3 years experience with Google Analytics or equivalent web analytics softwareExperience with traditional media and integrated brand awareness campaigns is a plusMinimum of 3 years experience in setting up and optimizing Google Ads and Meta campaigns and commensurate certifications a plusUp to date with latest trends and best practices in online marketing and measurementStrong analytical skills and data-driven thinkingExperience in optimizing landing pages and user funnels a plusExperience with A/B and multivariate experiments a plusWorking knowledge of ad serving tools a plusWorking knowledge of HTML, CSS and JavaScript development and constraints a plusReporting to this Position:
May include Digital Marketing Managers, Analysts and Interns
Come join us!The
Senior Digital Marketing Manager
for West Cary Group manages our strategy and is accountable for marketing campaigns that promote West Cary Groups and our clients brands, products and services. This includes recommending the tools, skills and talent needed to be effective in addition to planning campaigns, building dashboards, analyzing metrics and identifying insights and opportunities.Lead our strategy, service and planning for the Digital Marketing spaceAccountable for the planning and execution of all digital marketing, including SEO/SEM, email, social media, CTV/OTT, digital audio, custom display and programmatic and database marketing advertising campaignsMeasure, track and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs) and budget to ensure complianceUtilize strong analytical ability to identify trends and insights and optimize spend and performance based on those insightsDevelop segmentation recommendations based on an understanding of goals, target audiences and various channel targeting capabilitiesBrainstorm new and creative growth strategiesPlan, execute and measure experiments and conversion testsDrive internal team collaboration to create landing pages and optimize user experienceEvaluate end-to-end customer experience across multiple channels and customer touch points to make recommendations on landing page design and/or adjustmentsIdentify conversion points and optimize user funnelsCollaborate with clients and other partnersLead the evaluation of emerging technologies and provide thought leadership, perspective and recommendations for adoption where appropriateDrive the onboarding and training process for new Digital Marketing team membersLead the training and development of analysts and direct reportsOther duties as assignedEssential Skills and Experience:Bachelors degree in Marketing or related field; HS diploma or equivalent requiredMinimum of 6 years working experience in digital marketingDemonstrable skills in leading and managing marketing campaigns in a variety of channels, such as SEO/SEM, email, social media, database marketing, and/or programmatic advertising campaignsMinimum of 3 years experience with Google Analytics or equivalent web analytics softwareExperience with traditional media and integrated brand awareness campaigns is a plusMinimum of 3 years experience in setting up and optimizing Google Ads and Meta campaigns and commensurate certifications a plusUp to date with latest trends and best practices in online marketing and measurementStrong analytical skills and data-driven thinkingExperience in optimizing landing pages and user funnels a plusExperience with A/B and multivariate experiments a plusWorking knowledge of ad serving tools a plusWorking knowledge of HTML, CSS and JavaScript development and constraints a plusReporting to this Position:
May include Digital Marketing Managers, Analysts and Interns