Digital Marketing Analyst

Company BackgroundLQ Digital is a performance marketing agency with a single mission: To help brands grow by acquiring their best customers.The company is $50M+ in revenue and is profitable. It's backed by private equity firm Housatonic Partners. LQ Digital has been in business for over 13 years and is headquartered in Oakland, CA with offices in Albuquerque, NM, Austin, TX, and Shelton, CTWhy LQ is outstanding at what it does: the company thinks less like marketers and more like economists, driving hard against unit economics and aligning itself with pay-for-performance models. It also sits on a trove of data, which helps guide better business decisions, benchmarks performance, and refines the lifetime value (LTV) model.Roles and ResponsibilitiesThe Digital Marketing Analyst will execute the online marketing campaign strategy and work with a team of digital marketing experts to create strategies. They are results and data-oriented and can track and communicate key performance indicators and success metrics to their teams. They will regularly implement opportunities for optimization, including but not limited to advertising creative and landing page optimization, bid management, and budget allocation. They will learn the ways of direct response to digital media from experts so that they too can become an expert over time.Key OutcomesSuccessfully manage campaigns on Google, Bing, Meta, LinkedIn, and other ad platformsWill turn client strategies into outcomes through strong follow-through and impeccable communication skillsWork with teams to improve KPIs through data insights and reporting that needs to be presented for internal and external stakeholdersTrack ROI & profitability of marketing campaigns using performance metrics and make strategic decisions as neededLeverage statistical & predictive analysis and let data guide campaign decisionsExecute iterative testing for constant growthBackground + ExperienceBachelors degree1-2 years of relevant experienceAttention to detail with a strong capacity for problem-solvingProven self-starter with the ability to juggle priorities and manage expectationsStrong analytical backgroundPrevious experience working in client servicesEffective communicator in highlighting data insights and presenting data-driven resultsExpert in PowerPoint and Excel with the capacity to utilize formulas, pivot tables, and macros. Knowledge of Tableau, Google Analytics, and other BI platforms a plusGreat time management and prioritization skills