Publicis Groupe
Senior Analyst, Commerce Media
Publicis Groupe, Chicago, Illinois, United States, 60290
Company Description
Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One.”
Job Description
We’re looking for an outstanding Sr Analyst —someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is an opportunity for a digital media star, with Retail Media Network (RMN) experience, to actively drive performance for one of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.
Sound like you? Read on.
As a Sr Analyst, you’ll be responsible for campaign management activities such as search and/or display campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You’ll identify and implement optimizations, build client decks and status documents, and attend client meetings as the face of our digital media plans.
You will also provide guidance, training and direct management of Analysts. You will be expected to troubleshoot issues with publishers/platforms when they arise to find solutions. You will work within the full Omni/Shopper team to report results and foster client and vendor relationships.
Most importantly, you must possess a strong inner drive to bring your knowledge and experience of managing either/both search and display campaigns across retailers and retail media networks. Campaigns will vary between hands-on self-serve as well as direct buys with retailers including, but not limited to: Amazon, Walmart, Instacart, Kroger, Target, Citrus and Criteo, etc.
Day to day your role includes:
Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Managers
Assisting in the development of program strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy) and overseeing the translation of these strategies into final media recommendations
In-platform campaign setup and supporting the campaign QA process to ensure accurate campaign implementation, pacing, performance, troubleshooting and optimization
Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
Ensuring that media deliverables meet and align with client goals and objectives
Overseeing performance forecasts, budget allocations and providing data-based rationale for these recommendations
Providing creative solutions to client challenges
Direct oversight of Analysts and supporting their growth and professional development
Understanding big picture implications and how insights can be applied in other programs and environments
Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
Developing and maintaining quality control procedures for campaign implementations
Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
Adopting established account management standards and program management best practices
Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
Active knowledge sharing with capability and broader agency
Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
Be strategic partner to any off-shore resources – ensure closely aligned on all tasks and partner to share analyst responsibilities
Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group
Support Manager in monthly, QBR, MMM reporting deliverables
Outside of day-to-day
Keep up to date on industry trends and send highlights to greater team when applicable
Handle ad-hoc reporting requests as they come through
Qualifications
2 to 4 years of digital media experience, 1+ years of SEM/e-Commerce/Shopper Marketing experience
Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Target, Amazon, Walmart, Kroger, etc. search and display experience preferred)
Keen attention to detail and an analytical approach to achieving objectives
Strong An understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them
Solid quantitative and research skills, and proven data interpretation capability
Fluency with Microsoft Office (Word, PowerPoint, Excel).
Excellent client presence and ability to lead discussions with internal and external leadership
Strong ability to understand client objectives and how they translate into search and media strategies
Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
Willingness to travel as needed – you’re open to new places, new faces and new ideas
Got what it takes? We’d love to hear from you.
Additional Information
Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One.”
Job Description
We’re looking for an outstanding Sr Analyst —someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is an opportunity for a digital media star, with Retail Media Network (RMN) experience, to actively drive performance for one of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.
Sound like you? Read on.
As a Sr Analyst, you’ll be responsible for campaign management activities such as search and/or display campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You’ll identify and implement optimizations, build client decks and status documents, and attend client meetings as the face of our digital media plans.
You will also provide guidance, training and direct management of Analysts. You will be expected to troubleshoot issues with publishers/platforms when they arise to find solutions. You will work within the full Omni/Shopper team to report results and foster client and vendor relationships.
Most importantly, you must possess a strong inner drive to bring your knowledge and experience of managing either/both search and display campaigns across retailers and retail media networks. Campaigns will vary between hands-on self-serve as well as direct buys with retailers including, but not limited to: Amazon, Walmart, Instacart, Kroger, Target, Citrus and Criteo, etc.
Day to day your role includes:
Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Managers
Assisting in the development of program strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy) and overseeing the translation of these strategies into final media recommendations
In-platform campaign setup and supporting the campaign QA process to ensure accurate campaign implementation, pacing, performance, troubleshooting and optimization
Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
Ensuring that media deliverables meet and align with client goals and objectives
Overseeing performance forecasts, budget allocations and providing data-based rationale for these recommendations
Providing creative solutions to client challenges
Direct oversight of Analysts and supporting their growth and professional development
Understanding big picture implications and how insights can be applied in other programs and environments
Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
Developing and maintaining quality control procedures for campaign implementations
Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
Adopting established account management standards and program management best practices
Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
Active knowledge sharing with capability and broader agency
Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
Be strategic partner to any off-shore resources – ensure closely aligned on all tasks and partner to share analyst responsibilities
Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group
Support Manager in monthly, QBR, MMM reporting deliverables
Outside of day-to-day
Keep up to date on industry trends and send highlights to greater team when applicable
Handle ad-hoc reporting requests as they come through
Qualifications
2 to 4 years of digital media experience, 1+ years of SEM/e-Commerce/Shopper Marketing experience
Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Target, Amazon, Walmart, Kroger, etc. search and display experience preferred)
Keen attention to detail and an analytical approach to achieving objectives
Strong An understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them
Solid quantitative and research skills, and proven data interpretation capability
Fluency with Microsoft Office (Word, PowerPoint, Excel).
Excellent client presence and ability to lead discussions with internal and external leadership
Strong ability to understand client objectives and how they translate into search and media strategies
Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
Willingness to travel as needed – you’re open to new places, new faces and new ideas
Got what it takes? We’d love to hear from you.
Additional Information