Marketing Manager
Russell Tobin & Associates, San Francisco, CA, United States
What are we looking for in our Marketing Manager?
Russell Tobin's client, a multinational transportation company is hiring a Marketing Manager
to work in San Francisco, CA
Apply Now!
Employment Type: Contract/Onsite
Location: San Francisco, CA
Pay rate: $61-$65/hr. DOE
Responsibilities:
We're seeking a talented individual to contribute to and execute App Campaigns (Google App Campaigns) strategy globally, across Client's various lines of business. This role involves:
- Keyword management
- Creative optimization
- Launching new campaigns
- Experimentation
- Reporting
What You'll Do
- Execute and optimize campaign strategies for different channels
- Manage day-to-day App Campaigns delivery, including:
- Creative management
- Campaign creation
- Experimentation
- Reporting
- Translate business needs into optimization strategies, executing them at scale
- Drive process improvements, adopting best practices, and innovating for productivity
- Understand and navigate the nuances and differences between Android and iOS campaigns, including the impact of iOS privacy changes on marketing strategies
Required Skills:
- Excellent analytical skills
- Proficiency in Excel or SQL
- Strong communication skills, with the ability to explain the 'why' and 'how' behind the 'what'
- Proactive, self-paced, and organized, with ability to structure and prioritize tasks in a complex environment
Requirements:
- Bachelor's degree or equivalent experience
- 3-5 years of experience in SEM, Apps, or other paid channels in a fast-paced, high-growth environment
- Understanding of web and app media buying, tracking, and attribution
Nice to have:
- Experience with app-based businesses and building campaign strategies driving app store and web traffic
- Global campaign management experience
- Experience with incremental testing and experimentation
- Technical understanding of marketing and analytics technologies associated with the role
- Robust report generation skills
- Deep understanding of the implications of iOS privacy changes on marketing strategies and ability to adapt campaigns accordingly
Benefits that Russell Tobin offers:
Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.
CB
Rate/Salary: $61-$65/hr. DOE