Ørsted
Digital Activation Lead
Ørsted, Washington, District of Columbia, us, 20022
Join us in this role where you’ll work closely alongside branding and marketing specialists within our Corporate Affairs team and play a critical role in a range of digital activation activities, including paid media campaign planning and execution, campaign and channel reporting, and monitoring industry and media trends.Welcome to Branding, Marketing & SustainabilityYou’ll be part of the Marketing Activation team where you, together with your colleagues, will work closely with cross-functional teams, agencies, and partners to create impactful marketing programs that support our positioning as a trusted clean energy leader in the Americas.As a team, we value open collaboration and leverage our varied skillsets to learn from and support each other across Corporate Affairs initiatives.You’ll play an important role in:Collaborating with cross-functional teams, including creative, web, and communications professionals to develop and execute successful activations.Managing paid media campaigns across various channels, including media plan development, setting up campaigns in platforms, engaging with publishers and partners, and optimizing strategies to achieve maximum ROI and exceed KPIs.Creating reports and dashboards that track and communicate the performance and impact of digital initiatives.Building and executing an always-on Google SEM program for Region Americas.Conducting market research to inform campaigns and marketing initiatives.To succeed in the role, you:Have hands-on experience with media planning and execution.Have a deep understanding of advertising principles and tools and technologies.Have excellent organizational skills and ability to manage multiple priorities.Are adept at distilling data into actionable insights.Possess excellent verbal and written communication skills, along with strong analytical abilities.Maybe you’ve read the above and can see you have some transferable skills, even though they don’t quite match all the points. If you think you can bring something to the team, we still encourage you to apply.Join a global leader in renewable energyØrsted is a growing green energy major and global leader in climate action. With us you’ll play a part in driving change towards a green energy future. You’ll grow your talent in a fast-paced and high-growth industry where you have plenty of opportunities to learn and develop through challenging assignments and industry-leading experts. Here, you can perform in a friendly work environment based on trust, respect, and collaboration.Shape the future with usSend your application to us as soon as possible. We’ll be conducting interviews on a continuous basis and reserve the right to take down the advert when we’ve found the right candidate.As an applicant or employee, you may request reasonable work and position accommodation or adjustments via accomodation@orsted.com.Please note that for your application to be taken into consideration, you must submit your application via our online career pages and answer the screening questions relevant for your country.
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