Walmart
Senior Manager, Marketing Planning and Strategy - LocalFinds
Walmart, Hoboken, New Jersey, us, 07030
Position Summary:What you'll do...
About Walmart Local Marketplace:Walmart LocalFinds is a newly formed business team within Walmart Marketplace chartered with building and scaling new ways for customers to conveniently shop the local business and products they love within the Walmart app and Walmart.com. The community-centric local shopping platform assists customers to discover and shop the best local retailers in their neighborhood.
Description:This role is an exciting opportunity to own the launch and growth of the new LocalFinds Product within Walmart. This leader will build brand marketing strategies driven by customer insights and rooted in business needs to ultimately expand the Product to more markets, driving awareness, consideration and traffic in alignment with GTM plans and GMV goals.This is a high-impact role that will work within the business-side marketing team in partnership with internal Walmart marketing, internal creative and external agencies/partners to activate market launch campaigns and bring LocalFinds to life.
Key Responsibilities:Market Research, Customer & Competitor Insights:
Perform regular analysis of market and customer segments, sharing marketing, product and growth opportunities for market launches, short-term and long-term strategic planning.Brand Marketing Strategy:
Own the value prop and vision, generating creative briefs that translate business needs to marketing strategies that will successfully drive results. Take a 360 approach across media, partnerships, site, operations, editorial and more.Creative Production:
Lead the design direction and development of creative in partnership with internal and external teams. Act as ambassador, interfacing regularly with design partners to develop creative and oversee photoshoots and video shoots, as needed.Team Leadership:
Build a high-performing team to successfully launch in multiple markets as outlined in GTM plans. Manage relationships and communicate project information to all stakeholders at a level appropriate to their needs.Reporting:
Standup methodology and reporting to quantify brand growth and creative success, such as awareness lift studies, market penetration, NPS reporting, social listening, etc.
Qualifications:Minimum Qualifications:8+ years marketing experience, emphasis on regional/DMA level5+ years leading brand strategy3+ years overseeing creative productionPreferred Qualifications:Local commerce platform experience (i.e. marketplaces, community-based shopping)Experience operating in a complex, matrixed organizationExperience launching a new brand from scratch
Benefits & Perks:Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
Equal Opportunity Employer:Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them.
Who We Are:Join Walmart and your work could help over 275 million global customers live better. A career at Walmart is where the world's most complex challenges meet a kinder way of life.
Location:221 River St, Hoboken, NJ 07030, United States of America
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About Walmart Local Marketplace:Walmart LocalFinds is a newly formed business team within Walmart Marketplace chartered with building and scaling new ways for customers to conveniently shop the local business and products they love within the Walmart app and Walmart.com. The community-centric local shopping platform assists customers to discover and shop the best local retailers in their neighborhood.
Description:This role is an exciting opportunity to own the launch and growth of the new LocalFinds Product within Walmart. This leader will build brand marketing strategies driven by customer insights and rooted in business needs to ultimately expand the Product to more markets, driving awareness, consideration and traffic in alignment with GTM plans and GMV goals.This is a high-impact role that will work within the business-side marketing team in partnership with internal Walmart marketing, internal creative and external agencies/partners to activate market launch campaigns and bring LocalFinds to life.
Key Responsibilities:Market Research, Customer & Competitor Insights:
Perform regular analysis of market and customer segments, sharing marketing, product and growth opportunities for market launches, short-term and long-term strategic planning.Brand Marketing Strategy:
Own the value prop and vision, generating creative briefs that translate business needs to marketing strategies that will successfully drive results. Take a 360 approach across media, partnerships, site, operations, editorial and more.Creative Production:
Lead the design direction and development of creative in partnership with internal and external teams. Act as ambassador, interfacing regularly with design partners to develop creative and oversee photoshoots and video shoots, as needed.Team Leadership:
Build a high-performing team to successfully launch in multiple markets as outlined in GTM plans. Manage relationships and communicate project information to all stakeholders at a level appropriate to their needs.Reporting:
Standup methodology and reporting to quantify brand growth and creative success, such as awareness lift studies, market penetration, NPS reporting, social listening, etc.
Qualifications:Minimum Qualifications:8+ years marketing experience, emphasis on regional/DMA level5+ years leading brand strategy3+ years overseeing creative productionPreferred Qualifications:Local commerce platform experience (i.e. marketplaces, community-based shopping)Experience operating in a complex, matrixed organizationExperience launching a new brand from scratch
Benefits & Perks:Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
Equal Opportunity Employer:Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them.
Who We Are:Join Walmart and your work could help over 275 million global customers live better. A career at Walmart is where the world's most complex challenges meet a kinder way of life.
Location:221 River St, Hoboken, NJ 07030, United States of America
#J-18808-Ljbffr