Electronic Arts Inc.
Director of Global Communications (Apex Legends)
Electronic Arts Inc., Los Angeles, California, United States, 90079
You are responsible for Apex Legends’ global connections with our players, and our potential players – supported by your management of our Social Media, Public Relations, and Core Community teams. You and your teams are the tip of the spear for activity outside of our games. You set the tone, craft the messaging, and develop innovative ways to drive awareness, excitement, and activity.
MISSION:
Understand and connect with current and potential Apex Legends players globally
Shine a bright light on Apex Legends; help players understand who we are, what we’re up to, and welcome them to our community
Craft strategically thorough plans for communicating to Apex players around the franchise and key product topics on an annual basis
Contribute to “community led” seasonal campaigns, driving bold and innovating ideas for inspiring players to engage and evangelize
Steward the long-term, overarching narrative for Apex Legends that guides how we talk about our franchise across console, PC, mobile, competitive gaming, partnerships and more
Consume and understand community feedback; distill and share highlights internally. As a key voice of the player - craft and champion appropriate recommendations
Lead and manage a team of twelve, including strong, experienced talent in four verticals: Social Media, Public Relations and Core Community
Function as a part of the Marketing Leadership team with a focus on not just what’s right for Comms but our players and our integrated efforts
Build and maintain a strong, trust-based network of partners in-studio and around the broader organization
QUALIFICATIONS:
Your demonstrated strengths include:
Understanding and connecting with players
A passion for achieving great things, and the corresponding drive to succeed
Organizational and project leadership
Cross-functional coordination and partnership
Your background includes:
10+ years of marketing / communications roles in entertainment
A winning record of developing multi-channel strategies for driving player engagement and increased game / franchise sentiment
A winning record of building and executing global, multi-channel campaigns
A demonstrable track record of leading medium to large sized teams with senior level managers
Experience in agencies, with influencer marketing, and in games (esp. shooters) all valued highly
#J-18808-Ljbffr
MISSION:
Understand and connect with current and potential Apex Legends players globally
Shine a bright light on Apex Legends; help players understand who we are, what we’re up to, and welcome them to our community
Craft strategically thorough plans for communicating to Apex players around the franchise and key product topics on an annual basis
Contribute to “community led” seasonal campaigns, driving bold and innovating ideas for inspiring players to engage and evangelize
Steward the long-term, overarching narrative for Apex Legends that guides how we talk about our franchise across console, PC, mobile, competitive gaming, partnerships and more
Consume and understand community feedback; distill and share highlights internally. As a key voice of the player - craft and champion appropriate recommendations
Lead and manage a team of twelve, including strong, experienced talent in four verticals: Social Media, Public Relations and Core Community
Function as a part of the Marketing Leadership team with a focus on not just what’s right for Comms but our players and our integrated efforts
Build and maintain a strong, trust-based network of partners in-studio and around the broader organization
QUALIFICATIONS:
Your demonstrated strengths include:
Understanding and connecting with players
A passion for achieving great things, and the corresponding drive to succeed
Organizational and project leadership
Cross-functional coordination and partnership
Your background includes:
10+ years of marketing / communications roles in entertainment
A winning record of developing multi-channel strategies for driving player engagement and increased game / franchise sentiment
A winning record of building and executing global, multi-channel campaigns
A demonstrable track record of leading medium to large sized teams with senior level managers
Experience in agencies, with influencer marketing, and in games (esp. shooters) all valued highly
#J-18808-Ljbffr