Golden Gate University
Digital Marketing Manager
Golden Gate University, San Francisco, California, United States, 94199
Position Title:
Digital Marketing ManagerDepartment Name:
Marketing & Communications Department / Office of the PresidentPosition Reports To:
Executive Director of Marketing & CommunicationsFLSA STATUS:
ExemptSalary Range:
$95,000 - $110,000Benefits:
The University's comprehensive benefits programLocation:
Hybrid role based near SFDays & Hours:
Monday through Friday, 37.5 hours per week. Standard work schedule is 9:00 am to 5:30 PM, may be adjusted. Flexible schedule may require evening and weekend hours during peak periods.BASIC FUNCTION AND SCOPE OF JOB:We are seeking an experienced Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will have a strong background in direct-response digital advertising, branding, email marketing, social media, and user-generated content creation.The Digital Marketing Manager is responsible for managing the design and execution of digital campaigns that advance the university's mission. Primary responsibilities will include implementing successful strategic marketing plans to achieve enrollment and advancement goals while also serving as the University's social media community manager. The Digital Marketing Manager serves as the marketing department's technologist and should have significant experience with SEO, social media, analytics, performance marketing, and analytics.Golden Gate University's purpose is to educate adults. Our employees are student-centered in everything that they do. The marketing team is determined to help increase access and affordability of higher education so that students can realize their full potential and advance and enhance their careers. It's meaningful work that changes people's lives.ESSENTIAL FUNCTIONS:Develop and execute comprehensive digital marketing strategies across all channelsManage paid media campaigns, optimizing for KPIs and ROASPlan and implement enrollment email marketing initiatives, and support email campaign creation for other university departments, including, but not limited to: advancement and student servicesLead social media strategy and community management for all of the university's social media accounts, including expansion of our social media presence where appropriateOversee website content, ensuring it remains current, optimized, and aligned with marketing objectivesCreate and curate content for various digital channels and marketing materialsCollaborate with internal departments to ensure consistent messaging and brand complianceAnalyze campaign performance, provide data-driven insights, and report to executive leadershipStay up to date with digital marketing trends, best practices, and competitor activitiesManage projects from conception to completion, ensuring timely delivery within budgetAssist in developing and socializing the go-to-market strategy for launching new programs/productsCoordinate all university outreach tactics, including webinars, events, direct mail, and other initiatives to drive enrollment and advancement goalsOther duties as assignedQUALIFICATIONS:Education requirement: Bachelor's degree in marketing, communications, or related field from an accredited universityYears of experience: 5-7 years of progressive professional experience in a marketing roleKnowledge of: A strong understanding of current industry standards and techniques for digital content creation and management; knowledge of best practices for social media, SEO and online lead development strategiesDirect job-related requirements: Extensive prior experience with Salesforce, Marketing Cloud, Blackthorn, Monday.com, Google Ads, Google Analytics, Meta Business Suite, HootSuite, Canva, Microsoft OfficeSkills and abilities: Proven track record in paid media, email marketing, and social media management; Excellent written and verbal communication skills; Writing samples required at interview stage; Ability to manage multiple projects and meet deadlines; Highly organized, detail-oriented work style; Familiarity with tracking metrics through Google Analytics, mass email analytics, and other web, email, and social media monitoring tools; Experience using content management tools, including web, e-mail, and customer relationship systems; Strong interpersonal and communication skills as well as a highly collaborative nature; ability to facilitate work with a wide range of individuals and groups from diverse campus departments; Commitment to promoting an inclusive community where differing points of view and experience are valued as mutual opportunities for learningPreferred Qualifications:Experience working in higher education to support enrollment and advancementExperience with evaluation of digital marketing metricsExperience developing and implementing a content strategySupplemental Information:To apply: Please go to
http://www.ggu.edu/jobs
to submit an application, letter of interest, and a resume.In applying for a position, candidates sign a consent authorizing a broader inquiry which may include reference checks, a motor vehicle check, and a third-party background check.Golden Gate University is an equal employment opportunity employer. We support inclusive excellence and are committed to creating a safe and welcoming community for all.University policy prohibits discrimination based on race, color, religion, national origin, ancestry, age, gender, sexual orientation, marital status, medical condition, physical or mental disability, gender stereotyping, and gender identity, taking a protected leave (e.g., family medical or pregnancy leave), or on any other basis protected by applicable laws.The University has a strong commitment to the principles of diversity and inclusion, and to maintaining working and learning environments that reinforces these practices. The University welcomes and encourages applications from all especially women, minorities, people of color, veterans, persons with disabilities, and members of the LGBTQI community.
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Digital Marketing ManagerDepartment Name:
Marketing & Communications Department / Office of the PresidentPosition Reports To:
Executive Director of Marketing & CommunicationsFLSA STATUS:
ExemptSalary Range:
$95,000 - $110,000Benefits:
The University's comprehensive benefits programLocation:
Hybrid role based near SFDays & Hours:
Monday through Friday, 37.5 hours per week. Standard work schedule is 9:00 am to 5:30 PM, may be adjusted. Flexible schedule may require evening and weekend hours during peak periods.BASIC FUNCTION AND SCOPE OF JOB:We are seeking an experienced Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will have a strong background in direct-response digital advertising, branding, email marketing, social media, and user-generated content creation.The Digital Marketing Manager is responsible for managing the design and execution of digital campaigns that advance the university's mission. Primary responsibilities will include implementing successful strategic marketing plans to achieve enrollment and advancement goals while also serving as the University's social media community manager. The Digital Marketing Manager serves as the marketing department's technologist and should have significant experience with SEO, social media, analytics, performance marketing, and analytics.Golden Gate University's purpose is to educate adults. Our employees are student-centered in everything that they do. The marketing team is determined to help increase access and affordability of higher education so that students can realize their full potential and advance and enhance their careers. It's meaningful work that changes people's lives.ESSENTIAL FUNCTIONS:Develop and execute comprehensive digital marketing strategies across all channelsManage paid media campaigns, optimizing for KPIs and ROASPlan and implement enrollment email marketing initiatives, and support email campaign creation for other university departments, including, but not limited to: advancement and student servicesLead social media strategy and community management for all of the university's social media accounts, including expansion of our social media presence where appropriateOversee website content, ensuring it remains current, optimized, and aligned with marketing objectivesCreate and curate content for various digital channels and marketing materialsCollaborate with internal departments to ensure consistent messaging and brand complianceAnalyze campaign performance, provide data-driven insights, and report to executive leadershipStay up to date with digital marketing trends, best practices, and competitor activitiesManage projects from conception to completion, ensuring timely delivery within budgetAssist in developing and socializing the go-to-market strategy for launching new programs/productsCoordinate all university outreach tactics, including webinars, events, direct mail, and other initiatives to drive enrollment and advancement goalsOther duties as assignedQUALIFICATIONS:Education requirement: Bachelor's degree in marketing, communications, or related field from an accredited universityYears of experience: 5-7 years of progressive professional experience in a marketing roleKnowledge of: A strong understanding of current industry standards and techniques for digital content creation and management; knowledge of best practices for social media, SEO and online lead development strategiesDirect job-related requirements: Extensive prior experience with Salesforce, Marketing Cloud, Blackthorn, Monday.com, Google Ads, Google Analytics, Meta Business Suite, HootSuite, Canva, Microsoft OfficeSkills and abilities: Proven track record in paid media, email marketing, and social media management; Excellent written and verbal communication skills; Writing samples required at interview stage; Ability to manage multiple projects and meet deadlines; Highly organized, detail-oriented work style; Familiarity with tracking metrics through Google Analytics, mass email analytics, and other web, email, and social media monitoring tools; Experience using content management tools, including web, e-mail, and customer relationship systems; Strong interpersonal and communication skills as well as a highly collaborative nature; ability to facilitate work with a wide range of individuals and groups from diverse campus departments; Commitment to promoting an inclusive community where differing points of view and experience are valued as mutual opportunities for learningPreferred Qualifications:Experience working in higher education to support enrollment and advancementExperience with evaluation of digital marketing metricsExperience developing and implementing a content strategySupplemental Information:To apply: Please go to
http://www.ggu.edu/jobs
to submit an application, letter of interest, and a resume.In applying for a position, candidates sign a consent authorizing a broader inquiry which may include reference checks, a motor vehicle check, and a third-party background check.Golden Gate University is an equal employment opportunity employer. We support inclusive excellence and are committed to creating a safe and welcoming community for all.University policy prohibits discrimination based on race, color, religion, national origin, ancestry, age, gender, sexual orientation, marital status, medical condition, physical or mental disability, gender stereotyping, and gender identity, taking a protected leave (e.g., family medical or pregnancy leave), or on any other basis protected by applicable laws.The University has a strong commitment to the principles of diversity and inclusion, and to maintaining working and learning environments that reinforces these practices. The University welcomes and encourages applications from all especially women, minorities, people of color, veterans, persons with disabilities, and members of the LGBTQI community.
#J-18808-Ljbffr