Butler/Till
Channel Manager, Programmatic
Butler/Till, Rochester, New York, United States, 14600
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
The Programmatic Channel Manager is responsible for leading a team of specialists who create and execute effective programmatic strategies across the agency's client base. This individual will have extensive knowledge of campaign management, and programmatic strategy, and is an expert in self-serve DSP's. They possess knowledge of ad serving technology and an understanding of inventory supply partnerships in the programmatic ecosystem. This individual has wide-ranging experience activating campaigns that include online display, video, audio, and more, preferably in an agency environment. They are adept at performance monitoring and quality assurance of programmatic campaigns. They are comfortable leading client meetings and are subject matter experts in programmatic trends and new partnerships.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome:
Engage, retain and enable the performance of programmatic team talent
Key Responsibilities:
Contribute to management of talent plans. Assess, hire, on-board, and grow role-appropriate talentManage a team of specialist(s), setting clear, outcome-based performance goals for them and establishing and maintaining development plans for eachProvide frequent, effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvementRemove barriers to enable team outcomesProvide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potentialDemonstrated ability to tailor 1:1 coaching with a specific business outcome in mindKey Outcome:
Demonstrate deep knowledge of the programmatic space, playing critical role in setting, stewarding, and optimizing the agency's programmatic enterprise offering, inclusive of processes, guidelines, best practices, and standards.
Key Responsibilities:
Manages and enforces organization-wide programmatic best practices, guidelines, objectives and documented regulationsLeads, measures and optimizes the agency's programmatic supply management approach and quality/brand safety/fraud mitigationDevelop educational resources specific to clients' business strategy and objectives, and general trainingKeeps the channel team up to date on programmatic media best practices, guidelines, objectives and standards associated with programmatic campaignsAuthors thought leadership material (blog posts, white papers, speaking opportunities, etc.)Researches new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunitiesDrive ongoing vendor communication and relationships, including developing and maintaining a framework for the full extended team's vendor engagementsEvaluates and recommends programmatic partners, technology and platformsKey Outcome:
Expert in project management and task prioritization
Key Responsibilities:
Able to quickly and effectively assess team members' deliverables, prioritize the deliverables and ensure alignment and commitment of team members' responsibilitiesLeads a team who builds programmatic strategies and plans for new & existing clientsLeads a team who manages programmatic campaigns; performing optimizations based on performance goals and measurement framework, documenting changes and learnings that feed strategic insightsAs an expert in the setup of new campaigns, assists team to ensure setup is accurateEnsure campaign management tasks are completed, and executional best practices are followedKey Outcome:
Effective collaboration in support of maximizing client business outcomes
Key Responsibilities:
Collaborate with cross-functional teams to offer insights, then collaborate on recommendations and optimizations to exceed campaign benchmarksIs a vocal role in defining our approach and answering both client and internal cross-functional team questions and inquiryCollaborates with Analytics, Integrated Planning, and Account Service teams to build reports, craft client communication and identify new opportunities in the programmatic spaceCollaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performanceRequirements
QUALIFICATIONS
REQUIRED QUALIFICATIONS -EDUCATION - Bachelor's degree in Marketing, Advertising, Communications, Business or equivalent work experienceEXPERIENCE - Minimum of 7 years of experience managing and leading campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitmentsPREFERRED QUALIFICATIONS -Experience working in pharma marketing or in highly regulated industryProactive and curious attitude, strong problem-solving skillsComfortable operating in a fast-paced, deadline driven environment with rapidly changing prioritiesComfortable being client-facing, as programmatic subject matter expertTravel up to 4 times a year for client meetings (may need to travel more often if a remote employee, to collaborate with team members at the Rochester, NY headquarters)CORE COMPETENCIES
CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients??COLLABORATIVE: Working with teams and across the organization with ease??OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstancesRESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments??DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before actingPROACTIVITY & AUTONOMY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.
WORK ENVIRONMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
Commitment to Diversity, Equity, Inclusion and Belonging
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $73,000- $103,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till's total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
SUMMARY
The Programmatic Channel Manager is responsible for leading a team of specialists who create and execute effective programmatic strategies across the agency's client base. This individual will have extensive knowledge of campaign management, and programmatic strategy, and is an expert in self-serve DSP's. They possess knowledge of ad serving technology and an understanding of inventory supply partnerships in the programmatic ecosystem. This individual has wide-ranging experience activating campaigns that include online display, video, audio, and more, preferably in an agency environment. They are adept at performance monitoring and quality assurance of programmatic campaigns. They are comfortable leading client meetings and are subject matter experts in programmatic trends and new partnerships.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome:
Engage, retain and enable the performance of programmatic team talent
Key Responsibilities:
Contribute to management of talent plans. Assess, hire, on-board, and grow role-appropriate talentManage a team of specialist(s), setting clear, outcome-based performance goals for them and establishing and maintaining development plans for eachProvide frequent, effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvementRemove barriers to enable team outcomesProvide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potentialDemonstrated ability to tailor 1:1 coaching with a specific business outcome in mindKey Outcome:
Demonstrate deep knowledge of the programmatic space, playing critical role in setting, stewarding, and optimizing the agency's programmatic enterprise offering, inclusive of processes, guidelines, best practices, and standards.
Key Responsibilities:
Manages and enforces organization-wide programmatic best practices, guidelines, objectives and documented regulationsLeads, measures and optimizes the agency's programmatic supply management approach and quality/brand safety/fraud mitigationDevelop educational resources specific to clients' business strategy and objectives, and general trainingKeeps the channel team up to date on programmatic media best practices, guidelines, objectives and standards associated with programmatic campaignsAuthors thought leadership material (blog posts, white papers, speaking opportunities, etc.)Researches new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunitiesDrive ongoing vendor communication and relationships, including developing and maintaining a framework for the full extended team's vendor engagementsEvaluates and recommends programmatic partners, technology and platformsKey Outcome:
Expert in project management and task prioritization
Key Responsibilities:
Able to quickly and effectively assess team members' deliverables, prioritize the deliverables and ensure alignment and commitment of team members' responsibilitiesLeads a team who builds programmatic strategies and plans for new & existing clientsLeads a team who manages programmatic campaigns; performing optimizations based on performance goals and measurement framework, documenting changes and learnings that feed strategic insightsAs an expert in the setup of new campaigns, assists team to ensure setup is accurateEnsure campaign management tasks are completed, and executional best practices are followedKey Outcome:
Effective collaboration in support of maximizing client business outcomes
Key Responsibilities:
Collaborate with cross-functional teams to offer insights, then collaborate on recommendations and optimizations to exceed campaign benchmarksIs a vocal role in defining our approach and answering both client and internal cross-functional team questions and inquiryCollaborates with Analytics, Integrated Planning, and Account Service teams to build reports, craft client communication and identify new opportunities in the programmatic spaceCollaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performanceRequirements
QUALIFICATIONS
REQUIRED QUALIFICATIONS -EDUCATION - Bachelor's degree in Marketing, Advertising, Communications, Business or equivalent work experienceEXPERIENCE - Minimum of 7 years of experience managing and leading campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitmentsPREFERRED QUALIFICATIONS -Experience working in pharma marketing or in highly regulated industryProactive and curious attitude, strong problem-solving skillsComfortable operating in a fast-paced, deadline driven environment with rapidly changing prioritiesComfortable being client-facing, as programmatic subject matter expertTravel up to 4 times a year for client meetings (may need to travel more often if a remote employee, to collaborate with team members at the Rochester, NY headquarters)CORE COMPETENCIES
CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients??COLLABORATIVE: Working with teams and across the organization with ease??OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstancesRESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments??DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before actingPROACTIVITY & AUTONOMY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.
WORK ENVIRONMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
Commitment to Diversity, Equity, Inclusion and Belonging
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $73,000- $103,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till's total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.