Liquid IV
Brand Partnerships Manager
Liquid IV, El Segundo, California, United States, 90245
About Liquid I.V.
At Liquid I.V., our purpose is to elevate the vitality of people and the planet. An ambitious goal? Yes! But by playing to win, holding the bar higher, championing wellbeing, and always thinking with a pioneering mindset we can go further together to leave a lasting mark.
Our products are stocked in over 80,000 retail doors, including the world’s leading specialty, big box, and online retailers such as Costco, Walmart, Target, Amazon, and many more. In just over 10 years, our growth has been exponential. And as part of Unilever, we’re continuing the expansion of Liquid I.V. into a global brand.
We’re also passionate about cultivating solutions for equitable clean water access, a healthier planet, and thriving communities. We contribute over 1% of our company revenue to our Impact Program through which we provide partnerships and grants to organizations that expand access to clean and abundant water locally and globally. By 2026, our goal is to help ensure access to clean water for 2 million people around the world.
About our Team: We are a world-class team of innovators and passionate changemakers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us.
At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.
Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration.
About the role: Liquid I.V. is looking for a Brand Partnerships Manager to join our growing team. The Brand Partnerships Manager will be responsible for the development and execution of large- and small-scale culture-forward partnerships that drive brand awareness for Liquid I.V.
The ideal candidate will be a highly strategic and creative individual who will develop meaningful B2B partnerships that excite and inspire the LIV community through brand and product collaborations, sampling initiatives, activations, and large-scale sampling.
Functions and duties of this role include, but are not limited to:
Establish and drive the strategy of the partnerships channel, acting as an idea-generating machine, bringing creative partnership concepts to life across a full spectrum of priority verticals including sports, music, and lifestyle, including but not limited to brand campaigns goals and objectives and product launches with the ultimate goal to grow the LIV community, increase brand awareness and brand love.
Develop go-to-market (GTM) strategy and lead 360-degree marketing plans for brand partnerships, including briefs, KPIs, approach, and final GTM recap.
Oversee buy-in from leadership through the development of a comprehensive plan that includes cross-functional alignment with the 360 teams to bring objectives, deliverables, and operational considerations to life.
Invest in and evolve culturally impactful partner relationships and collaborations to enhance company offerings, drive innovation, cement brand equity, and garner new audiences.
Establish and manage a broad range of B2B large- and small-scale partnerships across various industries with high priority in sports, music, and lifestyle and serve as the primary point of contact for partnership execution.
Manage end-to-end partnership agreements with internal legal teams, partnership execution, and timeline management.
Collaborate with internal and external product development and creative teams to curate innovative product collaborations.
Work synergistically with cross-functional stakeholders to ensure overall campaign success by driving a centralized perspective and adherence to partnership strategy to bring partnerships to life.
Track, analyze, and communicate key quantitative metrics/KPIs to evaluate the effectiveness of partnership initiatives and campaigns.
Execute quarterly reports to be shared with the leadership team around disruptive ideation and evaluation, competitive analysis within the partnerships space ensuring LIV is always on the pulse of culture.
Deliver regular recap reports and key learnings on LIV-owned partnerships in collaboration with cross-functional partners for senior leadership to inform decision-making and optimize strategies for maximum impact and ROI.
Cultivate positive relationships with appropriate agencies, companies, and other relevant global stakeholders.
Have a strong POV along with a clear and concise ability to provide direction to internal and external partners.
Be an effective problem-solver and strategic thinker with a demonstrated ability to translate complex strategy and messaging goals into compelling marketing that breaks through.
Manage blockers or obstacles in the campaign development process with confidence and clear communication.
Qualifications:
Bachelor’s degree or above, or equivalent practical experience.
5-7 years of experience in B2C partnerships, brand marketing at an agency or brand, preferably in the CPG, lifestyle, wellness, and entertainment space.
Proven track record leading creative and innovative partnerships with multiple internal and external stakeholders.
Excellent negotiation skills and extensive experience negotiating $1M+ partnerships.
Strong attention to detail and savvy project management skills.
Clear and proactive communicator that adapts style based on audience – C Suite to creative partners.
Ability to multi-task and thrive in a fast-paced deadline-driven environment.
What We Give:
100% company-paid medical, dental, and vision insurance for employees (PPO, HMO, and Kaiser options).
A 401k plan with company match, short and long-term disability coverage.
A generous PTO and sick policy that includes 13+ paid annual holidays.
Wellness classes (fitness, mental health, nutrition, finance, etc.).
An Employee Assistance Program, including membership for guided meditation for all employees.
Monthly tech and wellness reimbursement.
An infinite supply of Liquid I.V. for endless hydration!
Work Environment:
Hybrid office environment with flexibility for industry events with up to 20% travel.
Candidates must be authorized to work in the United States without sponsorship.
The expected salary range for this position is $98,400 - $147,600 annually and is bonus eligible. The exact salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget.
This job description indicates in general the nature and levels of work, knowledge, skills, abilities, and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.
Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
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Our products are stocked in over 80,000 retail doors, including the world’s leading specialty, big box, and online retailers such as Costco, Walmart, Target, Amazon, and many more. In just over 10 years, our growth has been exponential. And as part of Unilever, we’re continuing the expansion of Liquid I.V. into a global brand.
We’re also passionate about cultivating solutions for equitable clean water access, a healthier planet, and thriving communities. We contribute over 1% of our company revenue to our Impact Program through which we provide partnerships and grants to organizations that expand access to clean and abundant water locally and globally. By 2026, our goal is to help ensure access to clean water for 2 million people around the world.
About our Team: We are a world-class team of innovators and passionate changemakers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us.
At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.
Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration.
About the role: Liquid I.V. is looking for a Brand Partnerships Manager to join our growing team. The Brand Partnerships Manager will be responsible for the development and execution of large- and small-scale culture-forward partnerships that drive brand awareness for Liquid I.V.
The ideal candidate will be a highly strategic and creative individual who will develop meaningful B2B partnerships that excite and inspire the LIV community through brand and product collaborations, sampling initiatives, activations, and large-scale sampling.
Functions and duties of this role include, but are not limited to:
Establish and drive the strategy of the partnerships channel, acting as an idea-generating machine, bringing creative partnership concepts to life across a full spectrum of priority verticals including sports, music, and lifestyle, including but not limited to brand campaigns goals and objectives and product launches with the ultimate goal to grow the LIV community, increase brand awareness and brand love.
Develop go-to-market (GTM) strategy and lead 360-degree marketing plans for brand partnerships, including briefs, KPIs, approach, and final GTM recap.
Oversee buy-in from leadership through the development of a comprehensive plan that includes cross-functional alignment with the 360 teams to bring objectives, deliverables, and operational considerations to life.
Invest in and evolve culturally impactful partner relationships and collaborations to enhance company offerings, drive innovation, cement brand equity, and garner new audiences.
Establish and manage a broad range of B2B large- and small-scale partnerships across various industries with high priority in sports, music, and lifestyle and serve as the primary point of contact for partnership execution.
Manage end-to-end partnership agreements with internal legal teams, partnership execution, and timeline management.
Collaborate with internal and external product development and creative teams to curate innovative product collaborations.
Work synergistically with cross-functional stakeholders to ensure overall campaign success by driving a centralized perspective and adherence to partnership strategy to bring partnerships to life.
Track, analyze, and communicate key quantitative metrics/KPIs to evaluate the effectiveness of partnership initiatives and campaigns.
Execute quarterly reports to be shared with the leadership team around disruptive ideation and evaluation, competitive analysis within the partnerships space ensuring LIV is always on the pulse of culture.
Deliver regular recap reports and key learnings on LIV-owned partnerships in collaboration with cross-functional partners for senior leadership to inform decision-making and optimize strategies for maximum impact and ROI.
Cultivate positive relationships with appropriate agencies, companies, and other relevant global stakeholders.
Have a strong POV along with a clear and concise ability to provide direction to internal and external partners.
Be an effective problem-solver and strategic thinker with a demonstrated ability to translate complex strategy and messaging goals into compelling marketing that breaks through.
Manage blockers or obstacles in the campaign development process with confidence and clear communication.
Qualifications:
Bachelor’s degree or above, or equivalent practical experience.
5-7 years of experience in B2C partnerships, brand marketing at an agency or brand, preferably in the CPG, lifestyle, wellness, and entertainment space.
Proven track record leading creative and innovative partnerships with multiple internal and external stakeholders.
Excellent negotiation skills and extensive experience negotiating $1M+ partnerships.
Strong attention to detail and savvy project management skills.
Clear and proactive communicator that adapts style based on audience – C Suite to creative partners.
Ability to multi-task and thrive in a fast-paced deadline-driven environment.
What We Give:
100% company-paid medical, dental, and vision insurance for employees (PPO, HMO, and Kaiser options).
A 401k plan with company match, short and long-term disability coverage.
A generous PTO and sick policy that includes 13+ paid annual holidays.
Wellness classes (fitness, mental health, nutrition, finance, etc.).
An Employee Assistance Program, including membership for guided meditation for all employees.
Monthly tech and wellness reimbursement.
An infinite supply of Liquid I.V. for endless hydration!
Work Environment:
Hybrid office environment with flexibility for industry events with up to 20% travel.
Candidates must be authorized to work in the United States without sponsorship.
The expected salary range for this position is $98,400 - $147,600 annually and is bonus eligible. The exact salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget.
This job description indicates in general the nature and levels of work, knowledge, skills, abilities, and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.
Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
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