Rust-Oleum
Director/Digital Marketing
Rust-Oleum, Vernon Hills, Illinois, United States, 60061
Job Title:
Digital Marketing DirectorLocation:
Vernon Hills, ILDepartment:
MarketingReports To:
Executive VPRust-Oleum Corporation is a worldwide leader in protective paints and coatings for both home and industry. We offer a wide range of products including Paints, Stains, Cleaners and of course our famous rust fighting formula that started it all.Essential Duties & Responsibilities:
Lead and manage teams that execute on Digital and Social campaigns and initiatives.Collaborate with product management teams to develop digital and social media strategies and initiatives based on business objectives.Analyze the company's digital marketing plan and social media strategy to identify strategic weaknesses and make recommendations for improvements.Unearth trends and insights to ensure Rust-Oleum tells relevant stories, identifies threats before they become risks, and engages consumers in our brand stories.Research social media trends and inform management of changes that are relevant to the company's marketing activities.Set key performance indicators (KPIs) for social media campaigns, measuring performance against the KPIs.Develop strategy and execute social media tactics for sponsorship programs and special events based on business objectives.Collaborate with PR and advertising teams.Work closely with customer e-commerce and social media teams.Oversee social media management for all platforms including Facebook, X, LinkedIn, Pinterest, Instagram, TikTok, etc.Develop strategy and manage social customer care in coordination with Product Support.Manage reporting tools and capabilities for social listening, content performance, and inbound traffic across channels to owned landing pages.Who You Are
You are an empathetic and influential leader, able to handle differences of opinion professionally.You can think quickly and respond via social media during a crisis.You are a versatile manager who provides leadership at the top and executes in the trenches.You excel in people leadership and are passionate about building a high-performing team.You are an exceptional presenter who inspires leadership and cross-functional teams.You have an entrepreneurial spirit that thrives in a fast-paced environment.You are a winner who thrives in a winning culture.Qualifications & Requirements
Bachelor's Degree in Communications, Public Relations, or related field.8+ years of social media experience in an agency or corporate environment (consumer goods experience preferred).Ability to interface and collaborate with marketing staff and senior management.Excellent writing skills.Excellent digital media research and outreach skills.Excellent interpersonal and presentation skills.Self-starter with the ability to work independently.Ability to recruit, hire, retain, and develop talent.LEADERSHIP TRAITS
Strategic Planning:
Proactive, forward-looking, and able to anticipate trends.Change Management:
Ability to adapt to change and demonstrate managerial courage.Problem Solving:
Understands and evaluates complex issues, focusing on results.Communication:
Effective verbal and written communication skills.Collaboration:
Identifies opportunities for shared resources and fosters open dialogue.Decision Making:
Uses critical thinking skills and has a track record of making high-quality decisions.Developing Others:
Coaches others and nurtures emerging leaders.Judgment:
Adopts a strategic and analytical decision-making process.Financial Acumen:
Demonstrates financial acumen and understands cost implications of decisions.Integrity & Commitment:
Demonstrates integrity and a can-do attitude.From big benefits to small, we take care of our associates!
After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability, and business travel insurance, flexible spending accounts, EAP, stock purchases, and vacation/sick days/parental leave. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 9 paid holidays and one floating holiday per year. You are also eligible to earn three weeks of vacation on an annualized basis.Rust-Oleum is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.Apply for this ad Online!
#J-18808-Ljbffr
Digital Marketing DirectorLocation:
Vernon Hills, ILDepartment:
MarketingReports To:
Executive VPRust-Oleum Corporation is a worldwide leader in protective paints and coatings for both home and industry. We offer a wide range of products including Paints, Stains, Cleaners and of course our famous rust fighting formula that started it all.Essential Duties & Responsibilities:
Lead and manage teams that execute on Digital and Social campaigns and initiatives.Collaborate with product management teams to develop digital and social media strategies and initiatives based on business objectives.Analyze the company's digital marketing plan and social media strategy to identify strategic weaknesses and make recommendations for improvements.Unearth trends and insights to ensure Rust-Oleum tells relevant stories, identifies threats before they become risks, and engages consumers in our brand stories.Research social media trends and inform management of changes that are relevant to the company's marketing activities.Set key performance indicators (KPIs) for social media campaigns, measuring performance against the KPIs.Develop strategy and execute social media tactics for sponsorship programs and special events based on business objectives.Collaborate with PR and advertising teams.Work closely with customer e-commerce and social media teams.Oversee social media management for all platforms including Facebook, X, LinkedIn, Pinterest, Instagram, TikTok, etc.Develop strategy and manage social customer care in coordination with Product Support.Manage reporting tools and capabilities for social listening, content performance, and inbound traffic across channels to owned landing pages.Who You Are
You are an empathetic and influential leader, able to handle differences of opinion professionally.You can think quickly and respond via social media during a crisis.You are a versatile manager who provides leadership at the top and executes in the trenches.You excel in people leadership and are passionate about building a high-performing team.You are an exceptional presenter who inspires leadership and cross-functional teams.You have an entrepreneurial spirit that thrives in a fast-paced environment.You are a winner who thrives in a winning culture.Qualifications & Requirements
Bachelor's Degree in Communications, Public Relations, or related field.8+ years of social media experience in an agency or corporate environment (consumer goods experience preferred).Ability to interface and collaborate with marketing staff and senior management.Excellent writing skills.Excellent digital media research and outreach skills.Excellent interpersonal and presentation skills.Self-starter with the ability to work independently.Ability to recruit, hire, retain, and develop talent.LEADERSHIP TRAITS
Strategic Planning:
Proactive, forward-looking, and able to anticipate trends.Change Management:
Ability to adapt to change and demonstrate managerial courage.Problem Solving:
Understands and evaluates complex issues, focusing on results.Communication:
Effective verbal and written communication skills.Collaboration:
Identifies opportunities for shared resources and fosters open dialogue.Decision Making:
Uses critical thinking skills and has a track record of making high-quality decisions.Developing Others:
Coaches others and nurtures emerging leaders.Judgment:
Adopts a strategic and analytical decision-making process.Financial Acumen:
Demonstrates financial acumen and understands cost implications of decisions.Integrity & Commitment:
Demonstrates integrity and a can-do attitude.From big benefits to small, we take care of our associates!
After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability, and business travel insurance, flexible spending accounts, EAP, stock purchases, and vacation/sick days/parental leave. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 9 paid holidays and one floating holiday per year. You are also eligible to earn three weeks of vacation on an annualized basis.Rust-Oleum is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.Apply for this ad Online!
#J-18808-Ljbffr