Sony Playstation
Senior Marketing Analyst - CRM & Omni-channel
Sony Playstation, San Mateo, California, United States, 94409
Why PlayStation?PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.Senior Marketing Analyst
Job Description:
We are in search of a Senior Marketing Analyst who has a keen eye for detail and specializes in analyzing Customer Relationship Management (CRM), Adobe Analytics, and Customer Journey Analytics. The successful candidate will have a solid analytical background and a demonstrated ability to use data effectively in shaping customer-centered strategies.Key Responsibilities:
Develop and enhance measurement Key Performance Indicator (KPI) frameworks for different Owned channels.Analyze and develop CRM (Salesforce) strategies to improve customer engagement, retention, and lifetime value.Use Adobe Analytics and Customer Journey Analytics to track and analyze customer interactions across various platforms.Demonstrate the ability to make informed decisions on the best methods and techniques to evaluate the impact and success of marketing initiatives.Collaborate with marketing partners to develop effective strategies for campaign reporting and analysis.Collaborate with cross-functional teams to integrate analytics insights into customer experience improvements and support overall business goals.Use SQL to analyze data and determine trends, predict outcomes, and offer actionable insights.Lead the development and implementation of A/B tests to enhance customer journey touchpoints and improve conversion rates.Create comprehensive reports and dashboards to track marketing performance metrics.Stay abreast of industry trends and advancements in CRM and analytics technologies.Qualifications:
Bachelor's degree in Marketing, Business Analytics, or a related field.8 years of experience in marketing analytics, with a focus on CRM and Adobe analytics tools.5+ years of advanced SQL required.Experience with Salesforce Marketing Cloud and Email marketing analytics.Proficiency in Adobe Experience Platform, including Customer Journey Analytics and related modules.Excellent communication and presentation skills, with the ability to translate complex data into strategic insights.Proficient in using data visualization tools (such as DOMO, Tableau) to present data in a visually engaging manner.Familiarity with marketing automation tools and strategies.Ability to work independently and in a team environment, managing multiple priorities.
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Job Description:
We are in search of a Senior Marketing Analyst who has a keen eye for detail and specializes in analyzing Customer Relationship Management (CRM), Adobe Analytics, and Customer Journey Analytics. The successful candidate will have a solid analytical background and a demonstrated ability to use data effectively in shaping customer-centered strategies.Key Responsibilities:
Develop and enhance measurement Key Performance Indicator (KPI) frameworks for different Owned channels.Analyze and develop CRM (Salesforce) strategies to improve customer engagement, retention, and lifetime value.Use Adobe Analytics and Customer Journey Analytics to track and analyze customer interactions across various platforms.Demonstrate the ability to make informed decisions on the best methods and techniques to evaluate the impact and success of marketing initiatives.Collaborate with marketing partners to develop effective strategies for campaign reporting and analysis.Collaborate with cross-functional teams to integrate analytics insights into customer experience improvements and support overall business goals.Use SQL to analyze data and determine trends, predict outcomes, and offer actionable insights.Lead the development and implementation of A/B tests to enhance customer journey touchpoints and improve conversion rates.Create comprehensive reports and dashboards to track marketing performance metrics.Stay abreast of industry trends and advancements in CRM and analytics technologies.Qualifications:
Bachelor's degree in Marketing, Business Analytics, or a related field.8 years of experience in marketing analytics, with a focus on CRM and Adobe analytics tools.5+ years of advanced SQL required.Experience with Salesforce Marketing Cloud and Email marketing analytics.Proficiency in Adobe Experience Platform, including Customer Journey Analytics and related modules.Excellent communication and presentation skills, with the ability to translate complex data into strategic insights.Proficient in using data visualization tools (such as DOMO, Tableau) to present data in a visually engaging manner.Familiarity with marketing automation tools and strategies.Ability to work independently and in a team environment, managing multiple priorities.
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