GSK
ViiV Healthcare (GSK) Consumer Marketing Director, Cabenuva
GSK, Durham, North Carolina, United States, 27703
Site Name:
Durham Blackwell StreetPosted Date:
Oct 4 2024
ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. Our aim is to think, act, and connect differently through a focus on education for the prevention and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs that really count. We are fully committed to push through every challenge until HIV/AIDS is eradicated.
As
Consumer Marketing Director, Cabenuva,
you will lead DTC creative and media strategy, execution, and measurement. Our candidate should have a passion for marketing and the ability to work across multiple stakeholders and external agency partners. You will manage a team of 3 marketing managers, and a large budget. The role reports to the Sr Director Consumer Marketing ViiV Healthcare.
This role will be based out of ViiV's US Headquarters in Durham, NC (RTP Area) with 2-3 days in office & eligible for a domestic relocation package.
This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following…
Effectively partner with brand teams and matrix partners to help meet brand objectives
Develop effective consumer/patient strategies, campaigns and tactics to drive brand growth
Manage media plans to ensure effective and efficient investment
Measure and continually optimize all investments; effectively manage large budget
Ensure effective relationships with multiple agencies (creative, media, CRM, and patient ambassadors)
Lead and develop team of Marketing Managers
Lead strategies and tactics to address implementation challenges
Why you?Basic Qualifications:
Bachelor’s Degree & 6 plus years of pharmaceutical experience to include HCP and/or patient marketing
Knowledge of core product marketing principles and campaign execution
Experience identifying customer insights and using analytics to create measurable customer-focused programs
Experience in marketing, advertising, and media experience including digital
Experience Leading Others in a cross-functional environment
Experience working with Key Stakeholders
Experience managing multiple projects at the same time; Experience operating in a highly regulated environment and industry
Preferred Qualifications:
Direct to Consumer Pharma Marketing experience; experience with specialty pharmaceuticals/ injectables a plus
Graduate Degree level (e.g., MBA) or equivalent experience
Marketing competencies including insights, positioning, segmentation, consumer journey, competitive understanding, positioning, strategy, brief development, media/campaign planning and orchestration, measurement and optimization
Experience building consensus and influencing others, presenting to senior leadership, prioritization, working in ambiguity, and proactive risk management
#LI-ViiV
#LI-GSK
ViiV is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles.
If you require an accommodation or other assistance to apply for a job at ViiV, please contact the ViiV Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).
#J-18808-Ljbffr
Durham Blackwell StreetPosted Date:
Oct 4 2024
ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. Our aim is to think, act, and connect differently through a focus on education for the prevention and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs that really count. We are fully committed to push through every challenge until HIV/AIDS is eradicated.
As
Consumer Marketing Director, Cabenuva,
you will lead DTC creative and media strategy, execution, and measurement. Our candidate should have a passion for marketing and the ability to work across multiple stakeholders and external agency partners. You will manage a team of 3 marketing managers, and a large budget. The role reports to the Sr Director Consumer Marketing ViiV Healthcare.
This role will be based out of ViiV's US Headquarters in Durham, NC (RTP Area) with 2-3 days in office & eligible for a domestic relocation package.
This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following…
Effectively partner with brand teams and matrix partners to help meet brand objectives
Develop effective consumer/patient strategies, campaigns and tactics to drive brand growth
Manage media plans to ensure effective and efficient investment
Measure and continually optimize all investments; effectively manage large budget
Ensure effective relationships with multiple agencies (creative, media, CRM, and patient ambassadors)
Lead and develop team of Marketing Managers
Lead strategies and tactics to address implementation challenges
Why you?Basic Qualifications:
Bachelor’s Degree & 6 plus years of pharmaceutical experience to include HCP and/or patient marketing
Knowledge of core product marketing principles and campaign execution
Experience identifying customer insights and using analytics to create measurable customer-focused programs
Experience in marketing, advertising, and media experience including digital
Experience Leading Others in a cross-functional environment
Experience working with Key Stakeholders
Experience managing multiple projects at the same time; Experience operating in a highly regulated environment and industry
Preferred Qualifications:
Direct to Consumer Pharma Marketing experience; experience with specialty pharmaceuticals/ injectables a plus
Graduate Degree level (e.g., MBA) or equivalent experience
Marketing competencies including insights, positioning, segmentation, consumer journey, competitive understanding, positioning, strategy, brief development, media/campaign planning and orchestration, measurement and optimization
Experience building consensus and influencing others, presenting to senior leadership, prioritization, working in ambiguity, and proactive risk management
#LI-ViiV
#LI-GSK
ViiV is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles.
If you require an accommodation or other assistance to apply for a job at ViiV, please contact the ViiV Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).
#J-18808-Ljbffr