Vice President of Sales and Marketing

An industry-leading manufacturer is seeking a strategic and experienced Vice President of Sales and Marketing to lead the sales transformation and growth across multiple sales channels, including direct sales, distributor partnerships, and e-commerce. This pivotal role involves shaping and executing the overall sales and marketing strategy, inspiring high-performing teams, and enhancing market presence in a fast-paced and innovative industry.Key Responsibilities:Sales Leadership & Strategy• Develop and implement comprehensive sales strategies to maximize revenue and drive market growth across direct sales, distributor networks, and online channels.• Mentor and manage both internal and external sales teams to optimize performance and ensure alignment with company goals.• Use data-driven insights to refine sales processes, track market penetration, and identify new opportunities.Marketing Strategy & Brand Development• Oversee marketing initiatives, including brand positioning, product marketing, and digital marketing strategies, to enhance brand recognition and reach.• Drive online sales growth through the eCommerce platform and lead marketing campaigns across various digital channels.• Leverage customer and market data to continuously improve marketing ROI and expand the brand's market presence.Distribution Channel Management• Build and maintain strong distributor relationships to promote product offerings effectively and increase sales coverage.• Develop and implement strategies to expand distribution networks and grow sales in new regions.• Implement pricing strategies that balance competitiveness with profitability.Operational Efficiency & Cross-Functional Collaboration• Align sales, distribution, and marketing efforts for a cohesive market approach and seamless operations.• Collaborate with product development, operations, and finance teams to ensure sales strategies are well-integrated with business objectives.• Contribute to business planning and actively participate in strategic discussions to drive company growth.Customer Focus & Industry Insight• Deeply understand customer needs and market trends to ensure products and sales approaches are competitive and customer-focused.• Enhance customer relationship management (CRM) practices to improve retention and satisfaction across all sales channels.Qualifications & Experience:• Bachelor's degree in Business, Marketing, or a related field; MBA preferred.• 10+ years of experience in sales and marketing, with at least 5 years in a senior leadership role within manufacturing, industrial tools, and B2B environments.• Proven experience managing multi-channel sales, including direct, distributor, and online sales.• Experience with business operating systems (e.g., EOS - Entrepreneurial Operating System) is a plus.• Willingness to travel as required to support teams and clients.

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